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Presentation by Des Walsh on social media, for young elite athletes and performers, at Skool Project 2009,, Griffith Uni, Gold Coast Australia.

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  1. 1. <ul><li>Facebook, Twittersphere and all that </li></ul>
  2. 14. <ul><li> </li></ul>
  3. 15. <ul><li>Rip Torn, Actor </li></ul><ul><li>On Google </li></ul><ul><li>http:// =965xgorJ0Fc </li></ul>
  4. 17. Who said? <ul><li>“ Float like a butterfly, </li></ul><ul><li>sting like a bee” </li></ul>
  5. 18. Managing Privacy
  6. 19. Brand You <ul><li>What is it about what you are and what you do </li></ul><ul><li>that makes you different ? </li></ul>
  7. 20. Or, answer this <ul><li>“ What do I want to be famous for?” </li></ul>
  8. 21. <ul><li>15 words or less, starting now </li></ul>
  9. 22. What’s Your Social Media Strategy?
  10. 23. Social Media – the Smart Way <ul><ul><ul><li>P eople </li></ul></ul></ul><ul><ul><ul><li>O bjectives </li></ul></ul></ul><ul><ul><ul><li>S trategy </li></ul></ul></ul><ul><ul><ul><li>T echnology </li></ul></ul></ul><ul><li> </li></ul>
  11. 24. Some Basics <ul><li>Secure your name – domain, Facebook </li></ul><ul><li>Start a blog – is good </li></ul><ul><li>Use video – great for search engines </li></ul><ul><li>Join bigger conversations </li></ul>
  12. 26. Thank You <ul><li>Someone said that if Christopher Columbus had turned around half way across the ocean, no one would have blamed him. But then, no one would have heard of him. </li></ul><ul><li>Make sure they hear of you – and good things </li></ul><ul><li>See you around on the social web </li></ul><ul><li> </li></ul>
  13. 27. <ul><li>Is it lunch time yet? </li></ul>
  14. 28. Presentation for elite athletes & performers, 15 th Sept 2009 Griffith University, Gold Coast, Australia <ul><li>Lions, Monarto Zoo, Adelaide by robdownunder, via Flickr, Creative Commons </li></ul><ul><li> </li></ul><ul><li>Mom on Facebook </li></ul><ul><li>Golden Arches Times Square Giorgio Martini – Creative Commons </li></ul><ul><li> </li></ul><ul><li>Fallen arches picture </li></ul><ul><li>Fake Facebook profiles </li></ul><ul><li>NRL considers brand restructure,25197,26015385-5012431,00.html </li></ul><ul><li>Twitter gibe,,25957856-2722,00.html?from= public_rss </li></ul><ul><li>Facebook to Offer New Features to Allow Users to Control Privacy of Information </li></ul><ul><li> </li></ul><ul><li>Cartoons by Hugh McLeod – with permission - http:// </li></ul><ul><li>More employers use social networks to check out applicants </li></ul><ul><li> / </li></ul>
  15. 29. <ul><ul><ul><li>Des Walsh </li></ul></ul></ul><ul><ul><ul><li>Social Media Strategist </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li>@deswalsh </li></ul></ul></ul><ul><ul><ul><li>+61 5536 5658 </li></ul></ul></ul><ul><ul><ul><li>+61 413 089 355 </li></ul></ul></ul>