This document outlines the planning for a 2013-2014 fashion show event, including establishing committees and roles to handle event production, location analysis of the primary and secondary venues, and a marketing plan timeline with consumer demographic and psychographic analysis leading up to distribution of promotional materials and a press release. Appendices include sample promotional materials, a risk assessment, permit applications, and vendor requirements.

1. Rain or Shine
Fashion Show
2013 - 2014
Event Planning and Promotion
Sarah Janssen

2. TABLE OF CONTENTS
Part I Event
Purpose and Objective 1
Time and Date of Event 2
Theme 2 – 3
Key Performance Indicators 3 – 4
Anticipated Unknowns 4 – 5
Sponsors 6 – 7
Event Production Roles 7 – 8
Organizational Chart 9
Committee Tasks 10 – 11
Part II Location Analysis
Primary Location 12
Floor Plan 13
Event Requirements 14 – 15
Amenities Provided 15
Secondary Location 16
Amenities Provided 17
Part III Market
Identification and
Marketing Plan
GANTT Chart Analysis to Day of
Event
18
Actions/ Timeline 19 – 21
Consumer Analysis
Demographic 22 – 23
Behavioral Analysis 24
Psychographics 25 – 29
Press Release 30
Ad/Promo Material 31 – 32
Reach and Budget 32
Appendix A
Ad/Promo Material 33 - 34
Appendix B
Event Risk Assessment 35 – 36
Appendix C
Special Event Application 37 – 41
Seattle fire Marshal’s Permit 42 – 44
Temporary Food Application 45 – 46
Event and Food Vendor Req. 47 – 48