3. TTaabbllee ooff CCoonntteennttss
Our Team
p. 34
Executive Summary
p. 56
Situation Analysis
p. 78
Competitive Analysis and Industry Trends
p. 910
Research
p. 1112
Target Market
p. 13
SWOT Analysis
p. 1416
Objectives, Strategy, Rationale
p. 1718
Brand Essence
p. 1920
Creative Brief
p. 2124
Campaign Reveal
p. 2526
Creative Executions
p. 2746
Public Relations Recommendations
p. 4748
Appendix
p. 4950
2
4. Sapna Mistry
Creative Direction and
Copywriting
Caroline Moore
Creative Direction, Graphic Design,
and Copy Editor
Savannah Viar
Copywriter and
Competitive Analysis
3
5. Bobby Struble
PR and Situation Analysis
Meredith Elder
Research and Art Direction
Raven Pratt
PR and Situation Analysis
Emily Garrison
Research and Copy Editor
4
13. Research Findings
Overall, students are unaware of the Office of Student
Activities and Organization's role at the university. This
confusion has resulted in a lack of oncampus
involvement among students at UGA.
12