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1. PRESS CONFERENCE
TECHNOLOGY
PLATFORM
TURNING PRESS CONFERENCING INTO PROMINENT
MARKETING CHANNEL FOR STARTUPS

2. GOING FORWARD
Press Conference Technology Platform is a platform for
startups to plan and book Press Conferences with complete
transparency and customization, which solves a big problem of
higher charges and no results expectations. The platform is a
venture of PRS International, a communication & branding firm
which is one of the most preferred PR Service providers in India
& Malaysia. With Press Conference Portal we desire to build a
global presence to serve startups around the world to make
press conferencing a prominent channel for their growth by
suited to their needs campaigns and help them gain massive
reach with our influential amplification networks.
@PRS International Group 2020

3. Welcome to www.pressconference.co.in, India’s first Online Booking Press Conference
Portal- a venture of PRS International Group of Companies l. Public Relations is a subtle
way of garnering publicity and building long term relationship with your target client or
customers. In this supersonic time, consumer market and society is transforming very fast
and the market of demand and supply is converging with digital media. Hence, we at PRS
International thought of easing out worries of our esteemed client base through Press
Conference Portal, it is a one stop solution for all your Press Conference needs.
KNOW US
Press Conference Technology Platfoma venture of PRS International Group of Companies

4. ABOUT PRS INTERNATIONAL GROUP OF
COMPANIES
The Company has
an extensive
network to reach
the media across
National and
International
arena.
PRS International
group of
companies is a
member of Public
Relations Society
of India
PRS International is a
strategic
communications
consulting firm with
unique
understanding of the
working of the
communication
process
PRS International was
formed on 25 July
2007 & it is one of the
leading Public
Relations Agency. It is
a one stop solution for
all brand development
services.
PRS International
Group of Companies
- Country's Leading
Public Relations
Group

5. Media Relation is the core of Public Relations activities. Liasoning with media and coverage is an art. Broadly, media is
segmented into national, regional, local and international publications both for print & electronic media. But this segmetation
differs with clients, media can be further categorised into niche publications and channels; financial & economic dailies; industry
specific; health & lifestyle; gender; age and more so it is important to consider whims and fancies of media group while ensuring
good coverage both in the print and electronic media.
MEDIA RELATIONS
INTERNATIONAL MEDIA

6. ELECTRONIC MEDIA

7. What is a press conference?
Way to authenticate your statement & garner instant publicity.
Press Conference is regarded as an indispensable part of growth and progress
for any industry or society ; especially if one desiresto scale new heights and stay
in media focus. It is a way to reach out to media in an organised and a planned
way for sharing information about the work of a company, organisation,
entrepreneur, ministry, celebrity, scientist or an individual. Over the period of
time and with the world turning into a global village, it has been proved that a
single press conference can leverage your chance of getting instant popularity
and staying in public mind by thousands.
To elaborate further, it involves little investment in compare to
advertisements/banners or hoardings and promises 100% return on investment on
organising a press conference. Coverage by print or electronic media including
social media channels holds more authenticity than anything else. In addition,
coverage on social media platforms ensures instant publicity.

8. Launch of a new product/book etc
Sharing a Scientific Discovery
Unveiling a new advertising campaign
New Charity Event & its celebrity face
Addition of a new player in a sports team
Inauguration of shop/new range of products
Sharing financial statements
For Crisis Management
Releasing Company’s Financial Statements
Importance of a PRESS CONFERENCE
A Press Conference can prove to be helpful and beneficial when there is a socially relevant
story to be shared and it matches interest of the media representatives.But there can also be a
promotional Press Conference to reach out to several media houses at the same time while
controlling the message and building up on the excitement and anticipation about an event.
Being interactive in nature, a press conference gives enough opportunity and space to both the
sides for question and answer session. It clears doubts and any negativity related with the
product. Also, it gives chance to put emphasis on certain aspects or points which one might
miss in a press release. As such, there is no prescribed reason or excuse for holding a press
conference, yet there can be several and can appear at any time. A few instances which calls
for a press conference—

9. Planning a Press Conference
Execution and planning of a press conference requires professional understanding of the field. For ease
of understanding, strategy can be divided into 5 simple steps-
Step 1 : Selecting an exciting& socially relevant Story
Step 2 : Deciding Time & Location.
Step 3 : Deciding upon Speaker & content
Step 4 : Invitation to Media& Target Audience
Step 5 : Assembling a Press Kit.
Important Issues While Considering a Press Conference
Once selection of a story has been done, ‘pre & post-Press Conference’ working module should be
strategically planned, which even involves issuing a press release and reaching out to media well in
time.
Getting story validated by a trusted journalist or a media pro
Carefully drafting and circulation of a pre-event Press Release to arouse interest
Carefully selecting time and date, so that it does not clash with any other big event happening
elsewhere in the country
Selecting a good moderator who can keep the crowd engaged and regulate question & answer
session
Well prepared press kit which should include photographs, post-event press release and important
contact details Identifying a spokesperson who is adequately briefed for one-to-one media interaction
if required
Identifying media representatives who would be interested in your story/event
Sending invites & reminders (if required) to journalists

10. Self-explanatory title
Relevant points should be discussed in the first two lines of the Press
Release
Should be based on factual information
Quote by the senior most person or one of the board members of the
Company information towards the end of the release along with recent
Contact details including important phone numbers, email, fax and
website
Press Release should not be more than two to three small paragraphs
Sentences should be small and succinct
Drafting an effective Press Release
Success of a Press Conference is largely depended on the press release. Drafting
a press release with a professional acumen can identify & press the right pulse of
the invited media representatives.
Here, we share some useful tips for drafting a good and effective Press Release:
company
achievements, if any
address

11. NETWORK
THE COMPANY HAS AN EXTENSIVE NETWORK TO REACH THE MEDIA ACROSS NATIONAL AND INTERNATIONAL
ARENA.

12. The fundamental purpose of Public Relations practice is to establish a two-way of mutual understanding based on truth, knowledge and full
information'; defines Sam Black in Practical Public Relations
Public Relations as a marketing and advertising tool, is an ongoing process and redefines all genres and ages. Without organised PR activity, it is
difficult to develop mutual understanding between an organisation and the public at large.
Irrespective of the nature and purpose of an organisation, opportunities& scope of PR activities arealways all pervasive and widespread. Broadly,
PR has a fourfold role that enables an organisation to establish a stronghold in the market.
Establishing & Maintaining correct image of the organisation
Monitor public opinion and prepare strategy accordingly
Digital Age has opened all platforms and in no time a small information becomes news scope and blows out of proportion. A PR person is an
advisor on management of communication & develops techniques to manage flow of information
Keep public informed about policies, activities, personalities, products or services
PR acts as an essential aid in assessing customer attitude towards a product and also evaluates public attitude for the company producing it.
Through organised PR activity, a company can easily find out public review and get genuine feedback about a product/service or others.
An integral and indispensable part of Public Relations is Press Conference. It offers a unique platform for judging public response towards an
organisation. It is an opportunity for direct interaction with the media who questions purpose and responsibility of a product/ service towards the
society. This thorough question & answer session gives an in-depth insight about the organisation and thus, proves beneficial in branding of a
product/ service.
PR IN DIGITAL AGE

13. Why US
Public Relations is a way of life, even an infant is seen exhibiting qualities of a PR
Person. An individual is always seen trying to influence their neighborhood, school,
office, market or whatever place they go. It is our PR, that makes us what we are and
brands our name in the society where we live in.
We at PRS International, values and understands this simple truth about PR industry. In
fact, our core team is an ensemble of these values and try to win industry with their pro
PR Skills.
We at Press Conference Technology Platfom
Delivery of result oriented work
Interaction with niche media
Untampered feedback on development and success of an organisation
Team @ Press Conference Technology Platfom
We are focused
We have proper understanding of the market
We value time
We are Pro
We believe in hearing our client before giving suggestion
We believe in understanding market status of our client
We try to save clients’ money and avoid any frivolous expenditure

14. We @ Press Conference, are always inventing new ways and strategy for
comprehensive and value added service for our esteemed clients. In this
process, we have come up with a novel idea of offering live online press
conference coverage.
Online Press Conference/PC will simplify work both for the client and the
media fraternity. It will ensure that journalists attend a Press Conference
from wherever they are without traveling to the venue. It will ease out
their life and filing of story will be faster and easier.
Press Conference Technology Platfom continuous aim is to offer maximum
and strategies customised Press Conference for the clients. We are
always innovating and experimenting with new techniques to offer global
coverage to the clients. Our focus is to cover 225 countries by 2025!
NEW INITIATIVES

15. Industry Specific
Exhibitions
Fashion
Financial
Consultants
FMCG
Government and PSUs
Healthcare
Hospitality
Industry Associations
Infrastructure
International
Organizations
IT
Lifestyle
Media Houses
Medical
NGOs and Trusts
Oil and Gas
Pharmaceutical
Portals
Publishing
Real Estate
Research
Retail
Spiritual
Telecom
Travel and Tourism
Apparel
Auto
BPO
Celebrity
Consulting
Consumer Durables
e-Business
Education
Entertainment
Events

16. CASE STUDY

17. CASE STUDY

18. CASE STUDY

19. Client Retention
percentage
Finding new customers is great, but keeping old ones
and turning those new customers into loyal buyers is
even more important.
PRS International group of companies has a client retention of 60% to 80%
@PRS International Group 2020

20. SUCCESSFULLY RUN THEIR PRESS CONFERENCE AND BUILD RELATIONSHIP FOR UP-SELLING THE PR SERVICES
Business Model
PRESS CONFERENCE TRCNOLOGY PLATFORM
A potential customer will come and design their campaign on the platform
TEAM WILL CONVERT THE LEADS FOR THE PRESS CONFERENCE CAMPAIGN

21. PROBLEM
PROBLEM 1
Potential of "Press
Conferences" as a
marketing channel is
untapped by startups
because of higher costs
& management.
PROBLEM 2
There is lack of
transparency in
expected results from
PR activities which turns
the tartups away from
investing.
PEROBLM 3
No platforms are
available for
startups to plan their
own "Press
Conferences"
according to their
Budget & objective.
@PRS International Group 2020

22. OUR SOLUTION: “PRESS CONFERENCE TECHNOLOGY
PLATFORM”
A professional can
log into Press
Conference Portal
toconceptualise, plan
and see how he can
utilise it to matchtheir
marketing goals.
The campaigns build by theprofessionals
are reviewed bytop PR Experts to help
themreach the goal in the budgetthey have
selected.
A professional can get an real-
time costing for the Press
Conference Campaign he
hasplanned and knock the
hiddencosts.
@PRS International Group 2020

23. Market Opportunity
31,657
VC Funding Deals
In last two years,
startups had bagged
$268 Billion in funding
and substantial startup
growth is expected in
coming years
44% Growth
In Event Industry
According to the US
Bureau of Labor and
Statistics, the event
planning market is
expected to rise at least
44% in the next decade.
$20 Billion
PR Industry by 2020
Global Study predicts
PR Industry will
approach $20 Billion
Market from it’s current
$14 Billion Market
3
1 2
@PRS International Group 2020

24. How Much Funds & Why?
$2000,00,000000
SOFTWARE BUILD
UP
& IT SUPPORT
OPERATIONS &
DATA
COLLECTION
MARKETING,
ADOPTION
& POSITIONING
SALES &
SUPPORT
TEAM
30% 40% 20% 10%
MARKET ADOPTION ROADMAP
@PRS International Group 2020

25. PRESS CONFERENCE
TECHNOLOGY PLATFOM"
RAISING $5M
I want to introduce you to our venture; Press Conference
Technology Platform a platform to turn "Press
Conferencing" into a prominent marketing channel for
SME's & Startups. We all have an image that Press
Conferences are only for Big Enterprises & Government
Announcements.But, from our experience of conducting
1000's of press conferences we have recognised that the
potential of value it can bring to startups is still
untapped due to higher costs & management.
Our vision is to solve the problem with our simple idea to
bring press conference planning and booking online with
our strong logistics and let professionals create their
own 'Press Conference Campaigns' according to their
objective & budget.
Use of Funds
Item 1 Item 2 Item 3 Item 4 Item 5
40
30
20
10
0
Some points:
Press Conference Technology Platform has worked on 1500 Press Conferencing
Projects.
We have validated the results Press Conferences can contribute to Startups.
Our CLTV is healthy because of our benchmark of 80% Clients Retention.
We have the vision to build a platform with the infusion of online & offline
marketing which
generates greater results
@PRS International Group 2020

26. Different
from the
Competitors
We have moved from a time when companies were telling about
themselves or their products to a world where people say about the
company. The debate about story-telling versus story-making is behind
us. That’s why the power of influence is so important. If you want to
buy a new pair of sneakers would you look at a website and trust what
the company wants to say about the product or look at the review by a
blogger that you trust. Of course, you will listen to the influencers
that you trust. The power of influence has never been as big as it is
today. It’s going to be bigger and bigger. That’s why the PR Solution is
in the best of times today.
RENTAL INCOME
5 Top Benefits
@PRS International Group 2020
High-end talent
Strengthening ties with Government bodies/officials
Enhancing media relations
Augmented Brand Presence
Strengthen brand reputation

27. Testimonials from Clients
MUKESH SHARMA
(CHIEF EXCUTIVE OFFICER CRISP)
"PRS International has come up in a
record time having spread its wing over
the high seas. I wish that organisation
grows up further to earn name and fame
in thier areas of operation".
DR.LEO CORNELIO
(ARCHBISHOP )
"The commendable services provided
by PRS Internatoanl to archdiocese,
substantiates its sprit of setting a
bench mark in the national as well as
international front. I send my best
wishies to the company for its
growth, success and prosperity in the
coming years.
SHIVRAJ SINGH CHAUHAN
(CHIEF MINSITER MP)
"I wish all the success for new
ventures to PRS International in
celebrating 14th Foundation day .

28. We are a team of millions aspiring hearts and
growing!

29. Let's talk
feedback@pressconference.co.in
011 6654 4951
EMAIL ADDRESS
PHONE NUMBER
Reach us at: www.pressconference.co.in
Malaysia:www.pressconference.com.my
US- www.press-conferences.com
@PRS International Group 2020

30. Thank you!
LET'S START YOUR
INVESTMENT JOURNEY.
Reach us at: www.pressconference.co.in
Malaysia: www.pressconference.com.my
www.press-conferences.com