tik tok

2. TikTok, the soundofa
ticking clock,
represents the short
natureofthe video
platform

3. Motto
 Motto -
To bridge the gap between those that want to showcase their
creativeness with a platform is a creative outlet
 Slogan -
we believe in making every second count

4. AboutTikTok
 Global Music video platform
 150+ Million Active users
 Videos feature Lip-syncing
 Available 150 countries
 34 languages
 Release Date : September, 2016

5. Features
 video and image recognition
 3D stickers
 various filters
 video shooting and editing tools
 creators can make 15-second videos within minutes
 share videos with their friends, family, fans and the worldwide
TikTok community
 localized and interactive product experience

6. Search
Engine
Optimization

11. SEM

12. Search
Engine
Marketing

14. Target
Audience

15. Primary
Audience
 Teenagers
( 14 -18)
 Active social media users
 People seeking career inActing/Modeling

16. Secondary
Audience
 Young Adults
(19 – 24)
 People interested in Acting/Modeling (Hobbies)

17. Tertiary
Audience
 Married couples
 Working professionals
( 25+)
 Senior Citizens

18. Dubsmash

19. About
 video messaging application for iOS and Android
 Release date : November 14, 2014

20. Social Media
Presence

26. LIKE – MAGIC
MUSICVIDEO
EDITOR

27. About
 create short music videos and share them through social media
 Choose your music, record your video, and then speed your
footage up, slow it down, or add stickers, filters, effects, and
explosions to it
 Release Date : August, 2017

34. Advertising
Strategy

35. Social Media
Marketing

40. Bollywood
 working with some of Bollywood’s finest celebrities such as Shahid
Kapoor,Tiger Shroff, Jacqueline Fernandez, to name a few, to
partnering with movies like Jagga Jasoos and Race 3 to provide
content

42. #challenge

45. #campaign

47. Shoutout

48. Drawbacks

51. Suggestions
 SEO
 SEM
 SocialCause
 Better ads