While doing MBA in marketing from School of Inspired Leadership (SOIL), Gurgaon, I created an app in Java that automated birthday emails for the Alumni. The presentation covers the pros and cons of building or procuring third party solutions, what should it be personalized, 4 step process with architecture to build a personalized email app for wishing birthdays.

1. 1

2. 2

3. 3
$12.00
$19.00
$25.00
$29.00
$40.00
$47.00
$60.00
$74.00
$-
$20.00
$40.00
$60.00
$80.00
600 1000 1500 2500 3500 5000 7500 10000
Existing monthly rates for automated
birthday emailers
Pricing per month
Sample pricing taken from http://ui.benchmarkemail.com/pricing
• Email analytics through third party api can lead
to domain spamming
• Possibility of Data Theft
• Compliance issues between the organization and
employees
• Pricing becomes too high for business to justify
the cost
• Personalization and customization not as per the
branding of the organization
If an organization has 1 lac employees and 10000 employees have
birthday each month then it has to spend $80 per month for the cost of
the application licensing with a dedicated resource to create each detail
of the new emoloyee and removing details of old employees.
• Benchmark email
• Mail Chimp

4. An employee may have
photographs or messages
which can go as the body of the
email which reminds him/her
about the workplace. Otherwise
a simple cake will do the work.
Also keep the name in the
subject line it enables to
distinguish emails.
All those people who are related
to the person for example a
complete set of people in that
business unit or area of function
These emails can be scheduled
for 8am. Generally people check
their inbox when they reach
office therefore 8 or 9 am should
be the idle time.
Personalization
4

5. How are we different in our
solution
?

6. 6
How do we make a difference with our application?
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Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising

7. FACT

8. 8 8
1
Fix the format that can be easily updated
with excel sheets.

9. 2
9

10. 10
3
SUPPORT
Define the process of support and SLA on
each of the items
Set right expectations on the
solution and possibilities of
failure?

11. 11
4
Excel Sheet
This has details about
• Name
• Day
• Month
• Year
• To
• Cc
• Location of
personal photo (if
photo is not
available it pics up
cake’s picture)
Office
365 api
connecti
on setup
Error captured
in log file
Emails to
support team
STOP
Checks
birthday and
imports photo
to be
embedded in
the email*
Formats
emails as
per the
html files
Error captured
in log file
Emails to
support team
STOP
Error captured
in log file
Emails to
support team
STOP
Configurations
details
Email
htmilzation
Email is
sent as per
details in
excel with
proper
formatting
, people in
cc and
branding
as set in
htlmlizatio
n
Log file
success
ful
email
sent
Yes
Yes
Yes
No No No
Loop till last row is reached in the last worksheet
* If no photo is available it picks
up cake photo automatically

12. Contact us at +91 9560945675 for the demo
THANK YOU