1. Digital Marketing Professional Sanjaya Kumar Sethy
CURRICULUM VITAE
SANJAYA KUMAR SETHY
Google Analytics, Google Ad Words & Double-click Search Certified
At/P.O. :-Pandua, Via:- Sainkul,
P.S. :- Ramachandrapur, Dist.:-Keonjhar,
Pin- 758043, Odisha, India
E-mail:- sethy.sanjayakumar@gmail.com
LinkedIn:- www.linkedin.com/pub/sanjaya-kumar-sethy/51/6a7/292
Skype ID:- sanjaya_sethy
Mobile:- +91-8895781399; +91-9658717811
CAREER OBJECTIVE
To WORK EFFECTIVELY IN A CREATIVE DOMAIN WHERE I COULD CONTINUALLY
LEARN AND CONVEY OPTIMUM RESULTS IN ORDER TO ACCOMPLISH SELF-
ACKNOWLEDGMENT AND GIVE A SIGNIFICANT COMMITMENT TO MY ORGANIZATION.
PROFESSIONAL SUMMARY
DIGITAL MARKETING PROFESSIONAL WITH 5 YEARS’ OF EXPERIENCE IN DIGITAL
MARKETING, SEO STRATEGIES BASED ON GOOGLE’S PERIODICALLY UPDATES, ONLINE
MARKETING & SOCIAL MEDIA OPTIMIZATION AND MARKETING TARGETED TO
VARIOUS INTERNATIONAL CLIENTS, ACROSS IT SECTOR.
Digital MARKETING
• Hands ON EXPOSURE TO PULL AND PUSH DIGITAL MARKETING STRATEGIES,
MARKET ANALYSIS.
• COMPETITOR ANALYSIS TO STAY UPDATED & TO ACCRUE THE TOP RANK.
• WEB ANALYTICS AND MARKET TREND ANALYSIS IN RESPECTIVE DOMAINS.

2. Digital Marketing Professional Sanjaya Kumar Sethy
• BUDGET ALLOCATION AND MANAGEMENT FOR DIFFERENT CAMPAIGNS ON
NEED BASIS.
• Develop Integrated digital marketing strategies for web and mobile
• Search Campaigns planning, design and reporting with the help of webmaster tools like
Google Ad Words, Analytics, Keyword Planner and other tools
• Optimization, blog implementation, Blog marketing and link-building
Search Engine OPTIMIZATION (SEO)
On-page oPTIMIZATION:-
• Deals WITH VARIOUS ON PAGE ISSUES LIKE CANONICAL ERROR, BROKEN LINK
FIX, 400, 401,402, CUSTOMIZE 404 ERRORS, ON-PAGE ANALYSIS REPORTS
PREPARATION, OPTIMIZING HTML TAGS, HTML & XML SITE MAP, AND
ROBOTS.TXT FILE SETUP, ETC. TO MAKE THE WEBSITE FOR SEO FRIENDLY.
• EXPERTISE IN GOOGLE WEBMASTER TOOL & GOOGLE ANALYTICS FOR WEBSITE
MONITORING & TUNING
Off-page oPTIMIZATION:-
• EXPERTISE IN PREPARATION OF STRONG LINK BUILDING FOR QUALITY &
GENUINE BACKLINKS AND ORGANIC TRAFFIC DRIVE
• Expertise in OFF-PAGE WORK CONSISTING OF LOCAL LISTING, BUSINESS
LISTING, BOOKMARK SUBMISSION, BLOG POSTING, BLOG COMMENTING,
CLASSIFIED ADS SUBMISSION, PRESS RELEASE, ARTICLE SUBMISSION, VIDEO
SHARING, DOCUMENT SHARING, FORUM POSTING & REVIEW WRITING ETC.
SOCIAL MEDIA OPTIMIZATION & MARKETING (SMO)
• Expertise iN SMO WORK CONSISTS OF PROMOTION OF THE WEBSITE IN ALL THE
SOCIAL MEDIA WEBSITES LIKE LINKEDIN, INTEREST, TWITTER, TUMBLR,
STUMBLEUPON, FACEBOOK, GOOGLE PLUS, FLICKR.COM, MYSPACE.COM ETC.
AND YOUTUBE SHARING.
• EXPERTISE IN SOCIAL MEDIA MARKETING AND MANAGEMENT LIKE
COMMUNITY MANAGEMENT, ENGAGEMENT BUILDING, SOCIAL MEDIA
CAMPAIGN CREATION, & SOCIAL MEDIA BRANDING.
Search Engine Marketing (SEM)
• EXPERTISE IN KEYWORD ANALYSIS & RESEARCH USING GOOGLE KEYWORD
PLANNER BASED ON CURRENT SEARCH VOLUME & BIDDING VALUE.
• Expertise in Google ad word for ppc drives IN ORDER TO OPTIMIZE GOOGLE AD
OVER GOOGLE DISPLAY NETWORK & FOR MORE PROFIT FROM INVESTMENT.
PROFESSIONAL EXPERIENCE

3. Digital Marketing Professional Sanjaya Kumar Sethy
AuroIN LLC (www.auroin.com)
Project MANAGER IN DIGITAL MARKETING (JULY 2015 ONWARDS TILL DATE)
Currently handling a team, consisting of 10 pupils & taking care about 30 to 35 projects belonging
from different international countries.
My Current Key Management Areas of Responsibility:-
• Defining requirements, tasks, and resources associated with SEO strategy.
• Managing, executing and implementation of SEO strategy.
• Communicating with clients, team, and management on strategy/project development,
timelines, and results.
• Collaboration on client strategy and goal definition for success.
• Keeping pace with SEO, search engine, social media and internet marketing industry trends
and development.
• Contributing to the company blog and at least one social media community.
ANDOLASOFT INC. (WWW.ANDOLASOFT.COM)
Project LEAD IN DIGITAL MARKETING (DEC 2013 TO JULY 2015)
• TAKING CARE ABOUT ITS IN-HOUSE PROJECTS LIKE ANDOLASOFT,
ORANGESCRUM (COLLABORATIVE PROJECT MANAGEMENT SOFTWARE),
GETPATIA.COM, KURRENTJOBS.COM & EASYAGILE.COM
• OPERATING ALL THE UPDATED ACTIVITIES OF DIGITAL MARKETING, SEO, SMO,
AND SEM (PPC) FOR ALL THE ACCOUNTS INDIVIDUALLY AS THE ROLE OF
PROJECT LEAD.
• Channel marketing with industries oriented info graphics, comic images & similar types
of activities to expand the target audience.
• Landing pages optimization to reduce the bounce rate for more organic traffic drive.
• Applying various methodologies to increase the rate of conversion & inbound leads.
C.B. Online Pvt. LTD. (WWW.CBONLINEPVTLTD.COM)
SEO CONSULTANT (JAN 2013 TO NOV 2013)

4. Digital Marketing Professional Sanjaya Kumar Sethy
• Taking CARE ABOUT 8 TO 10 PROJECTS OF DIFFERENT INTERNATIONAL
CLIENTS FOR THE WHOLE RESPONSIBILITY OF SEO, SMO, WEEKLY & MONTHLY
SEO REPORTS PREPARATION.
• Taking RESPONSIBILITY FOR TOP KEYWORD RANKING, ONLINE VISIBILITY, AND
WEBSITE PROMOTION IN THREE MAJOR SEARCH ENGINES LIKE GOOGLE,
YAHOO & BING AND GENERATING MORE QUALITY BACK LINK & ORGANIC
TRAFFIC.
STI TECHNOLOGIES (WWW.STI-WORLD.COM)
Sr. SEO EXECUTIVE (JUN 2011 TO DEC 2012)
• I had started my career as SEO executive trainee, handling 5 to 7 projects under a
project manager & got three hikes & incentives for 5 extremely satisfied clients and got
promoted as Sr. SEO executive.
• I WAS RESPONSIBLE FOR QUALITY BACK-LINK GENERATION & ORGANIC
TRAFFIC DRIVE TO ENHANCE THE ONLINE VISIBILITY AND KEYWORD RANKING
IN GOOGLE’S 1ST PAGE.
• I was handling VARIOUS OFF-PAGE WORKS SUCH AS LINK BUILDING
PREPARATION, DIRECTORY SUBMISSION, BOOKMARK SUBMISSION, BLOG
COMMENTING, ARTICLE SUBMISSION, FORUM POSTING & LOCAL LISTING AND
SMO WORK HAD DONE TO ADVERTISE ABOUT THE PRODUCT AND TO INCREASE
THE NETWORK.
SUMMARY OF QUALIFICATIONS
Academic Records: -
• B-TECH (INFORMATION TECHNOLOGY) FROM ITER, BHUBANESWAR [SIKSHA ’O’
ANUSANDHAN UNIVERSITY] (2011): - WITH 6.04 CGPA.
• Diploma (INFORMATION TECHNOLOGY) FROM BOSE, CUTTACK [SCTE & VT,
ORISSA] (2007) - WITH 74.93% MARKS.
• 10th, Pandua high school, Pandua, KEONJHAR, B.S.E ORISSA, 2002 WITH 52.13%
MARKS.
TECHNICAL:-
 LANGUAGES & WEB PROGRAMMING– C, C++, HTML, PHP

5. Digital Marketing Professional Sanjaya Kumar Sethy
 ONLINE MARKETING STRATEGY – SEO, SEM, SMO, SMM, KEYWORD ANALYSIS
 WEBSITE ANALYSIS & REPORTING:- GOOGLE WEBMASTER TOOL, GOOGLE
ANALYTICS,
Google KEYWORD PLANNER, GOOGLE AD WORDS TOOL, XENU
CERTIFICATION / ACHIEVEMENT
Google Ad-Word certification programs:
 Google AD-WORD CERTIFICATION, (ADVERTISING FUNDAMENTALS, ADVANCED
SEARCH
& ADVANCED DISPLAY)
 Google ANALYTIC CERTIFICATION
DOUBLE-CLICK CERTIFICATION PROGRAMS:
 DOUBLE-CLICK CAMPAIGN MANAGER
 DOUBLE-CLICK SEARCH
 DOUBLE-CLICK BID MANAGER
 DOUBLE-CLICK RICH MEDIA
 Google ANALYTICS PREMIUM
INTEREST / HOBBIES
• Travelling
• BROWSING
• BLOGGING
• COOKING
• LISTENING TO MUSIC
• WATCHING MOVIES
PERSONAL
Date of birth: - 30th June 1987, male, unmarried, Indian

6. Digital Marketing Professional Sanjaya Kumar Sethy
Language Know: -English, Hindi, Oriya
Father’s name: - Mr. Surendra Nath Sethy
MOTHER’S NAME: - MRS. SUNA SETHY
Place: BHUBANESWAR (SANJAYA KUMAR
SETHY)
Date:

7. Digital Marketing Professional Sanjaya Kumar Sethy
Language Know: -English, Hindi, Oriya
Father’s name: - Mr. Surendra Nath Sethy
MOTHER’S NAME: - MRS. SUNA SETHY
Place: BHUBANESWAR (SANJAYA KUMAR
SETHY)
Date: