1. THEORY OF CHANGE

2. INPUT
 Raw Materials [Silk threads ,Yarns & Silk Fabrics |Metals|Wood|Old
Sarees etc]
 15 Years of ecommerce & Customer Retention Experience.
 Dedication & Hardwork
 Passion for Art

3. OUTPUT
 Number of Handloom Handwoven Sarees Woven,Number of Kantha
Products Stitched ,Number of Dokra Metal & Wooden Artworks
handcrafted and Moulded.
 Number of Kantha,Dokra,Wood Artisans and Kantha Artisans Involved.
 Heritage & Generations Old Art Skills Restored through Reproduction &
Sale of those Artworks.
 Premium Quality Handicrafts & Handloom Artwork.

4. OUTCOME
 Increased Employment for Weavers,Dokra Metal & Kantha Artisans.
 Increased Household Income through Fair Trade [better wages & Artisan
Fees].
 Increase in Acquisition of Intangible Skills.
 Better Opportunity of Selling handmade items at Fair Price in
International & National Market.
 Machine Made Handicrafts & Handloom replaced by Ecofriendly
Handmade,Handwoven Products .

5. IMPACT
 Improved Socio Economic Condition of Artisans & Weavers from Remote
Villages of Bengal.
 Revival of Handicrafts & Handloom products of Bengal,INDIA through
Sale to Global & National Market exclusively through eCommerce &
Retail.
 Reduction of Carbon Footprints & Environmental Pollution through
involvement of Maximum Manual Skills & Techniques during production
of Handcrafts & Handloom.
 Informed National /International Buyers knowing Bengal’s Cultural &
Generation Old Traditional Artwork.

6. Assumptions :: Input – Output
 INTPUT
 Raw Materials [Silk threads ,Yarns &
Silk Fabrics |Metals|Wood|Cotton
Saree.]
 15 Years of ecommerce & Customer
Service Delivery Experience.
 Dedication & Hard work.
 Passion for Art and Need for Revival of
 OUTPUT
 Number of Handloom Handwoven
Sarees Woven.Number of Kantha
Products Stitched ,Number of Dokra
Metal & Wooden Artworks handcrafted .
 Number of Kantha,Dokra,Wood Artisans
and Kantha Artisans Involved with
Project.
 Generations Old Art Skills Restored
through making Quality Handicrafts &
Handloom Artwork.
Assumptions ::
That There is a Steady Market for Indian Handicrafts & Handloom Products.
Craftswomen & CraftsMen are Ready to Work Directly with rangamaati.
Crafts Artisans have the required skill to deliver the Kind of Indian Handicrafts &
Handloom Products as Expected by ArtLovers WorldWide.

7. Assumptions :: Output - Outcome
 OUTPUT
 Number of Handloom Handwoven
Sarees Woven,Number of Kantha
Products Stitched ,Number of Dokra
Metal & Wooden Artworks
handcrafted and Moulded.
 Number of Kantha,Dokra,Wood
Artisans and Kantha Artisans
Involved.
 Heritage & Generations Old Art Skills
Restored through Reproduction & Sale
of those Artworks.
 Premium Quality Handicrafts &
Handloom Artwork.
 OUTCOME
 Increased Employment for
Weavers,Dokra Metal & Kantha
Artisans.
 Increased Household Income through
Fair Trade [better wages & Artisan
Fees].
 Increase in Acquisition of Intangible
Skills.
 Better Opportunity of Selling
handmade items at Fair Price in
International & National Market.
 Machine Made Handicrafts &
Handloom replaced by Ecofriendly
Handmade,Handwoven Products .Assumptions ::
Customers would be Willing to Buy Handmade Handicrafts & Handloom
Products over Macchine Made Products Online.
Artisans are Skilled Enough & Retain the Intangible Skills passed over
Generations and can produce sufficient Handicrafts & Handloom products as per
Current Market Demand.

8. Assumptions :: Outcome -Impact
 OUTCOME
 Increased Employment for
Weavers,Dokra Metal & Kantha
Artisans.
 Increased Household Income
through Fair Trade [better wages &
Artisan Fees].
 Increase in Acquisition of
Intangible Skills.
 Better Opportunity of Selling
handmade items at Fair Price in
International & National Market.
 Machine Made Handicrafts &
Handloom replaced by Ecofriendly
Handmade,Handwoven Products .
 IMPACT
 Improved Socio Economic Condition of
Artisans & Weavers from Remote Villages
of Bengal.
 Revival of Handicrafts & Handloom
products of Bengal,INDIA through Sale to
Global & National Market exclusively
through eCommerce & Retail.
 Reduction of Carbon Footprints &
Environmental Pollution through
involvement of Maximum Manual Skills &
Techniques during production of
Handcrafts & Handloom.
 Informed National /International Buyers
knowing Bengal’s Cultural & Generation
Old Traditional Artwork.Assumptions ::
Socio Economic Change could be initiated through sell of Handicrafts & Handloom
Products.
Customers would consider Environment & Generation old Skills as possessed by
the Artisan over Cheap Machine Made Products.

9. rangamaati handicrafts & handloom
www.rangamaati.com
www.facebook.com/rangamaati
rangamaati.com is the online
shopping portal of rangamaati
handicrafts Pvt Ltd, an organization
dedicated towards promoting &
empowering rural craftsmen of
Bengal by providing an eCommerce
platform for their Handicrafts thus
ushering a positive change in
their living condition and to
sustain their livelihood.
THANK YOU