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   What is our media product? Be it:
    film, podcast or gaming platform.

 Which social group are we representing?
Is our product age demographic
  adult, teenage, over 60s...
This is one example of a social demographic.
Does live up to preconceptions in media?
 Does it break away from any of these
conceptions and if so why... why did we make
these choices;

 this question encourages self evaluation and
consideration for these three media terms:
  product, social groups and media
representation.
   While we had a representation of crime in our
    film opening we were also limited to our own
    age group.

   For this reason our film more effectively suits
    the genre and the (most likely)teenage
    audience.
Though audience is classically defined as the
gathering of listeners and spectators in
preparation or anticipation for a presentation.

 so to answer this question we must first
establish what our product is, and from that
information base an idea for our proposed
audience.
   Though we have an established product we
    also have to take into account a number
    social groups to be represented.
   Some of the most interesting recent audience research has
    ad-dressed the audience-industry relation, and raised the
    issues of power and control at that level.
   Discussion of media audiences as commodities is a good
    example. Before discussing his position, it seems worth
    noting that the audience-industry relation has a history of
    importance to two groups of researchers. From a criti-cal
    perspective the mass society theorists have explored the
    con-straints and coercion exerted on the audience by
    media industries.
   The changing concerns and interests of market research
    offer an interesting comment on the fluctuations of power
    and control within the system of mass
    communication, reflecting changes in audience practices
    and their impact on the usefulness/value of the audience
    to advertisers.
   The knowledge that audiences are
    commodities, sold to advertisers by media
    organizations, has been available to audience
    research for as long as advertising has
    financed the commercial mass media.
    Ad-vertisers have required information about
    audiences which would minimise their risks.
   I have explained the themes of our film
    opening in my written narrative linked below.


    http://mediastudies201112.blogspot.com/20
    11/12/full-time-narrative.html
   This genre is also known as ‘psychological’ as
    the resulting production encourages the
    audience to stay alert and perceptive.
   Human psychology being such an important
    aspect of most thrillers; led us to trying to
    attract an audience of our own(teenage)
    social group making the experience more
    engrossing and relatable.
   By keeping a professional understanding of
    our audience coupled with the branding of
    our own production company; we have been
    able to interact more closely with our chosen
    social group.

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How does your media product represent particular social

  • 1.
  • 2. What is our media product? Be it: film, podcast or gaming platform.  Which social group are we representing? Is our product age demographic adult, teenage, over 60s... This is one example of a social demographic.
  • 3. Does live up to preconceptions in media? Does it break away from any of these conceptions and if so why... why did we make these choices; this question encourages self evaluation and consideration for these three media terms: product, social groups and media representation.
  • 4. While we had a representation of crime in our film opening we were also limited to our own age group.  For this reason our film more effectively suits the genre and the (most likely)teenage audience.
  • 5.
  • 6. Though audience is classically defined as the gathering of listeners and spectators in preparation or anticipation for a presentation. so to answer this question we must first establish what our product is, and from that information base an idea for our proposed audience.
  • 7. Though we have an established product we also have to take into account a number social groups to be represented.
  • 8. Some of the most interesting recent audience research has ad-dressed the audience-industry relation, and raised the issues of power and control at that level.  Discussion of media audiences as commodities is a good example. Before discussing his position, it seems worth noting that the audience-industry relation has a history of importance to two groups of researchers. From a criti-cal perspective the mass society theorists have explored the con-straints and coercion exerted on the audience by media industries.  The changing concerns and interests of market research offer an interesting comment on the fluctuations of power and control within the system of mass communication, reflecting changes in audience practices and their impact on the usefulness/value of the audience to advertisers.
  • 9. The knowledge that audiences are commodities, sold to advertisers by media organizations, has been available to audience research for as long as advertising has financed the commercial mass media. Ad-vertisers have required information about audiences which would minimise their risks.
  • 10. I have explained the themes of our film opening in my written narrative linked below.  http://mediastudies201112.blogspot.com/20 11/12/full-time-narrative.html
  • 11. This genre is also known as ‘psychological’ as the resulting production encourages the audience to stay alert and perceptive.  Human psychology being such an important aspect of most thrillers; led us to trying to attract an audience of our own(teenage) social group making the experience more engrossing and relatable.
  • 12. By keeping a professional understanding of our audience coupled with the branding of our own production company; we have been able to interact more closely with our chosen social group.