My presentation on Amazon as a part of a marketing management internship under Prof. Sameer Mathur, IIM Lucknow

2. Founded by Jeff Bezos in July 1995

3. Started as the world’s largest bookstore

4. And over time became the world’s
largest online marketplace

7. Amazon’s subsidiaries

8. Amazon’s partners

9. Fulfilment by Amazon Supply Chain

10. Amazon’s huge customer base

11. Amazon’s most successful product

12. What next for Amazon?

13. Amazon – Investing in technology of the
future

16. Questions to ask

17. Why has Amazon
succeeded online
when so many other
companies
have failed?

18. Will the Kindle
revolutionize the
book industry?
Why or why not?

19. What’s next for
Amazon?
Where else can it grow?

20. Summary
Amazon enters the bookstore marketplace
After starting success, Amazon soon
diversifies and expands into newer segments
and newer markets
Amazon’s customer centric approach
Amazon’s investment in newer technology
Amazon’s successful reinvention of itself
time and again

21. Disclaimer
Created by Sameer Kumar Singh, BITS Pilani, as a part of
marketing internship under Prof. Sameer Mathur, IIM
Lucknow