B RANDING http://lifeinterlude.wordpress.com http://twitter.com/ericbounyavath WHAT IS ?
This content is inspired from an article I’ve read on a great blog edited by Josh Kaufman called  “The personal MBA  ™ ” Y...
‘‘ B randing  is, by far, the single most  over-used  and  over-hyped  business-related concept.  I don’t say this lightly...
B RAND WHICH  elements. a COMPOSED IS WITH Influencing
R EPUTATION
C ONNOTATION R EPUTATION
C ONNOTATION R EPUTATION C ONSISTENCY
R E PU TA TI ON What people generally think about a product, a service,  a company.
‘‘ Moleskine Notebooks have great paper.
Audi produces high-performing cars. ‘‘
‘‘ Getting Things Done is the best productivity  book that has ever been written.
C ON NO TA TI ON The message you or your business is actively trying  to present to others.
Volvo
SAFETY Volvo =
Apple
COOL Apple =
 
SEXY IS
C ON SIS TEN CY Acting and presenting yourself in the same way over time.
If you’re nice to your customers only half the time, what experiences  will they  remember ?
If you say you’re “trend-setting” one moment and “traditional” the next,  what will your customers think?
If you’re changing the face you present to the world every few months, what will people believe about you? liar liar
The
The End
http://lifeinterlude.wordpress.com http://twitter.com/ericbounyavath VISIT MY BLOG OR SEND ME SOME TWEETS  
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What is Branding ?

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Here you find a proposition of definition of Branding, inspired by an article from Josh Kaufman (editor of the personalmba website).

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What is Branding ?

  1. 1. B RANDING http://lifeinterlude.wordpress.com http://twitter.com/ericbounyavath WHAT IS ?
  2. 2. This content is inspired from an article I’ve read on a great blog edited by Josh Kaufman called “The personal MBA ™ ” You can visit the Blog at http://personalmba.com/branding-overrated-buzzword/ Thank you Josh  CONTENT USED WITH PERMISSION
  3. 3. ‘‘ B randing is, by far, the single most over-used and over-hyped business-related concept. I don’t say this lightly. My previous day job was marketing measurement for Procter & Gamble, the company that invented the term. Josh Kaufman
  4. 4. B RAND WHICH elements. a COMPOSED IS WITH Influencing
  5. 5. R EPUTATION
  6. 6. C ONNOTATION R EPUTATION
  7. 7. C ONNOTATION R EPUTATION C ONSISTENCY
  8. 8. R E PU TA TI ON What people generally think about a product, a service, a company.
  9. 9. ‘‘ Moleskine Notebooks have great paper.
  10. 10. Audi produces high-performing cars. ‘‘
  11. 11. ‘‘ Getting Things Done is the best productivity book that has ever been written.
  12. 12. C ON NO TA TI ON The message you or your business is actively trying to present to others.
  13. 13. Volvo
  14. 14. SAFETY Volvo =
  15. 15. Apple
  16. 16. COOL Apple =
  17. 18. SEXY IS
  18. 19. C ON SIS TEN CY Acting and presenting yourself in the same way over time.
  19. 20. If you’re nice to your customers only half the time, what experiences will they remember ?
  20. 21. If you say you’re “trend-setting” one moment and “traditional” the next, what will your customers think?
  21. 22. If you’re changing the face you present to the world every few months, what will people believe about you? liar liar
  22. 23. The
  23. 24. The End
  24. 25. http://lifeinterlude.wordpress.com http://twitter.com/ericbounyavath VISIT MY BLOG OR SEND ME SOME TWEETS 

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