1. 3rd Annual
Enhancing the Continuous Development and Implementation
of Smart Grids
September 30-October 1, 2010
Sheraton Atlanta Hotel | Atlanta, GA Ensuring grid expansion and
development by improving
standardization, security, and
business case concepts.
Chariman
Featuring Speakers from Leading Grid Evolution Experts Including:
Victor Milligan
Chief Strategy and Marketing Officer Commissioner Stan Wise David Erickson
Martin Dawes Analytics District 5 Director, Information Technology
Georgia Public Service Commission Edison SmartConnect
Southern California Edison
J. Todd Hall
Attending this Premier marcusevans
VP Consumer Services Tim Martin
Conference will Enable You to: Lincoln Electric System Chief Operating Officer
• Listen to the Georgia Public Service Carroll Electric Membership Corporation
Commission's perspectives regarding regulations Ed Carlsen
Manager, Distribution Management Systems Frederic Kunzi
and policy making for grid initiatives Georgia Power Chief Information Officer
• Hear from Southern California Edison Lee County Electric Cooperative
on the Edison SmartConnect program Keith Sturkie
VP Information Technology
• Understand the approach Georgia Power is taking Greg Obenchain
Mid-Carolina Electric Cooperative, Inc. Manager Distribution Operations & Standards
to prepare their distribution systems for smart
Edison Electric Institute
grid implementation Gail Allen
• Learn about Lincoln Electric System's way Senior Manager Strategic Initiatives
Larry Clark
Kansas City Power & Light
of educating consumers through their customer Principal Engineer- Power Delivery
engagement model Paul Molitor Alabama Power (Southern Company)
Director Smart Grid
Randy Harlas
National Electrical
Manager Substation and Relay
Who Should Attend: Manufacturers Association
El Paso Electric Co.
marcus evans invites CIOs, SVPs, VPs, Directors, Emilie Hudson
Manager Intelligent Grid System Rita Mix
Managers from leading electric, gas and water utilities Senior Marketing Manager
with responsibilities or involvement in the following areas: Centerpoint Energy
AT&T
• Smart Grids/Smart Grid Implementation Sol Lancashire
• AMI/AMI Deployment Telecommunications Architect
• Information Technology BC Hydro
• Distribution/Distribution Automation
• Technology Development
Silver Sponsors: Business Gold Silver Bronze
Development Partner: Media Partners: Media Partners: Media Partner:

2. Day One | Thursday, September 30, 2010
8:00 Registration and Morning Coffee 2:15 Case Study
Outlining the Benefits of Integrating Smart Meters and Understanding the Return
8:45 Chairman’s Opening Address on Investments
Victor Milligan • Discussing general benefits of smart meters, including loading information for meter
Chief Strategy and Marketing Officer studies, outage management, and exact location of the problem in the meter
Martin Dawes Analytics • Moving past initial justification theories and pilots and building business case for actual
deployment of smart grid
REVIEWING THE CURRENT STATUS OF SMART GRID • Determining what will be the real cost of integrating renewables regarding the overall
value, as well as the cost of interconnection and loss of reduction
INITIATIVES ACROSS THE INDUSTRY • Illustrating communication benefits including the enabling of two-way flow of power
and information
9:00 Case Study • Understanding the importance of funding for infrastructure updates concerning
Working With Regulatory Agencies and Commissioners to Understand automation / smart meters
and Utilize Policies Tim Martin
• Putting together and meeting regulations whether receiving capital money or federal funding Chief Operating Officer
• Increasing interoperability across companies through jurisdictional and regulatory oversight Carroll Electric Membership Corporation
• Realizing the importance of regulators' participation in endorsing common standards
• Educating commissioners so they can set policies and develop standards 3:00 Networking Break
at the federal level
Commissioner Stan Wise IMPROVING CUSTOMER SERVICE AND SUPPORT
District 5
Georgia Public Service Commission THROUGH SMART GRID INTIATIVES
9:45 Case Study 3:30 Case Study
Enabling Information Technology to Support the Smart Grid Transformation Taking a Unique Approach to AMI and Smart Meter Implementation Along With
• Defining smart grid and its concepts the Customer Engagement Model
• Identifying the drivers and service opportunities for utilities • Utilizing in-house IT skills for systems integration of new technology with
• Looking at an integrated strategy and planning approach legacy applications
• Discussing a framework for smart grid • Working collaboratively with software partners for performance and scale testing
• Aiming for a process oriented and web centric utility • Changing the paradigm from one-way to two-way customer communication
• Enabling the IT infrastructure for smart grid implementations with the utility
Frederic Kunzi • Providing customers near real-time visibility to their energy consumption
Chief Information Officer • Giving customers the capability to managing their energy usage with online tools
Lee County Electric Cooperative Dave Erickson
Director, Information Technology, Edison SmartConnect
10:30 Networking Break Southern California Edison
11:00 Case Study 4:45 Case Study
Integrating Devices and Applications in an Evolving Distribution Smart Grid Developing and Improving Customer Education and Engagement Programs
for Maximum Effectiveness to Increase Acceptance of Grid Initiatives
• Identifying and utilizing key components and applications of the distribution system • Working with and handling any customer backlash upfront
• Organizing the optimal integration of communication / information / control / • Educating customers on grid initiatives to create a positive approach
management systems • Introducing demand response concepts and time of rate information
• Understanding the new capabilities and challenges of smart grid devices and systems • Helping customers understand peak demand issues to better manage energy efficiently
• Breaking down different stages of deployment and integration • Emphasizing the benefits of implementation of smart meters, including improved reliability
Ed Carlsen and increased options
Manager, Distribution Management Systems J. Todd Hall
Georgia Power VP Consumer Services
Lincoln Electric System
11:45 Case Study
Responding to Industry Changes Regarding Smart Grid Development 5:30 Closing Remarks of the Chair and End of Day One
• Keeping EEI members informed and engaged in the NIST Smart Grid Interoperability
Standards Process
• Ensuring that members fully understand updated DOE and FCC regulations and policies
• Determining standards for distribution and metering engineering during smart
grid deployments
• Working with Standard Setting Organizations (SSOs) to ensure that members have input
into the standards created to implement the smart grid
Greg Obenchain
Manager Distribution & Operations Standards
Edison Electric Institute
12:30 Luncheon
1:30 Case Study
Rethinking Revenue Assurance and Analytics
• Applying a robust discovery capability so that you can gain atomic-level visibility to data
and related issues across all systems that underpin the meter-to-cash process
• Analyzing the full meter-to-cash process, including customer management processes,
to fully detect and enable resolution of data and logic issues that impact performance
and customer satisfaction
• Automating analytics and controls – using rigorous analytic capabilities to dramatically
reduce revenue leakage now, as you transition to early smart grid operations
Victor Milligan
Chief Strategy and Marketing Officer
Martin Dawes Analytics
TESTIMONIALS
"It has been a long time since I have been to a conference that has been as complete and
packed with content and actual experience on a topic."
PRODUCER INFO Fortis BC
I would like to thank everyone who has assisted with the research and organization
of the event, particularly the speakers for their support and commitment Samantha Rice, "Good opportunity to learn, network and communicate in one place."
samanthar@marcusevansch.com. Southern California Edison

3. Day Two | Friday, October 1, 2010
8:30 Registration and Morning Coffee 2:15 Case Study
Determining Where to Expand and Update The Grid Telemetry to Ensure Effective
8:50 Chairman's Opening Address Grid Use
Victor Milligan • Understanding whether to work with the existing system and simply add upgraded
Chief Strategy and Marketing Officer devices or to replace the actual infrastructure
Martin Dawes Analytics • Recommending telemetry requirements to modernize the grid from the primary
distribution substation to the meter
9:00 Case Study • Preparing for the next generation operating system to achieve expected grid effective-
Changing Customer Behavior to Utilize Energy Intelligently and Efficiently ness
• Advising customers to preserve energy and use it wisely Larry Clark
• Giving the customer more options regarding home energy management Principal Engineer- Power Delivery
• Emphasizing best practices of energy usage for home appliances Alabama Power (A Southern Company)
• Motivating customers enough to change their behaviors
Gail Allen 3:00 Interactive Panel Discussion
Senior Manager Strategic Initiatives Understanding the Purpose for Data and How to Analyze the Information Received
Kansas City Power & Light to Improve System Quality
• Deciding how the company is going to report data back from homes and understanding
9:45 Case Study options, whether by power line carrier, phone line, ext.
Implementing Demand Response Concepts into Grid System to Manage • Deciphering who owns the data, meeting NERC requirements concerning security
Energy Efficiently with data in an open network
• Deciding whether utilities are allowed to control large loads of power at homes • Indicating the use of the data received by analyzing power outage issues, quality issues
or commercial industrial buildings and system corrections
• Balancing generation against instantaneous demands • Recognizing data privacy issues, including the increased access to generated data
• Recognizing the issue of peak demand and time of rate concepts Facilitator:
• Meeting power demands despite a lack of energy storage Victor Milligan
Randy Harlas Chief Strategy and Marketing Officer
Manager Substation & Relay Martin Dawes Analytics
El Paso Electric Co.
Panelists:
10:30 Networking Break Keith Sturkie
VP Information Technology
Mid-Carolina Electric Cooperative, Inc.
IMPROVING AND SECURING COMMUNICATION NETWORKS
Ed Carlsen
Manager, Distribution Management Systems
11:00 Case Study Georgia Power
Utilizing Wireless Technology Within the Smart Grid Deployment Process
• Making the decision on what types of technology will be used during the deployment 4:00 Closing Remarks of the Chair and End of 3rd Annual Grid Evolution for Utilities
• Identifying the expected and unexpected benefits of integrating the technology
• Looking at predictions for future technology implementations with smart grids
Rita Mix
Senior Marketing Manager
AT&T
11:45 Case Study
Modernizing Communication Platforms to Improve Customer Contact
and Network Security
• Discussing VIST standards, IEEE protocols, and substation operations
• Developing better communication between distribution substations and the consumer
by putting in communication links through censoring to offer better outage management,
reliability and visibility
• Improving the two-way communication between customer and utility
• Increasing speed and latency within the communication infrastructure
• Choosing between private and public networks for communication platforms
Sol Lancashire
Telecommunications Architect
BC Hydro
12:30 Luncheon
WHY YOU SHOULD ATTEND
REVIEWING STANDARDIZATION AND ENHANCEMENT This years 3rd edition of our annual smart grid event will move forward from the basic smart
CONCEPTS OF GRID EVOLUTION grid conference concepts and look to the future. We will bring together the pioneers in smart
grid technology to discuss opportunities and forward-thinking concepts like standardizing
1:30 Case Study existing technology, educating customers to gain support and acceptance, building
Standardizing Technology to Create Interchangeability and Compatibility and justification of business case and grid expenses, and much more.
With Products for Grid Implementation
• Emphasizing flexibility and openness with vendors and reducing the level of competitiveness
• Enforcing open protocol to ensure vendors are creating software that can apply LET US BRING THE TRAINING TO YOU!
to the "plug and play" standard
• Finding the right technology to meet needs and match circumstances within company marcus evans In-House Training – Tailored solutions to meet your company's specific needs
Paul Molitor
Director Smart Grid Exceptional Trainers: Annual global course portfolio over 3000 events a year guarantees
National Electrical Manufacturers Association access to the world's best trainers.
Custom designed: Your team provides input into content and delivery through survey
and consultation with trainers to match your unique training needs.
Confidentiality: Your team may talk openly about their experiences and organizational needs
in a secure and confidential environment.
Cost-effective: Maximize your budget by cutting out travel and lodging expenses while also
SPONSORSHIP INFO maximizing employee productivity and saving time.
Does your company have solutions or technologies that the conference delegates would Any Training, Anytime, Anywhere
benefit from knowing? If so, you can find out more about the exhibiting, networking
and branding opportunities available by contacting: Nick Comerford 312 894 6330 For full information on open enrollment and in-house training please contact Gurneet Sagger
nickc@marcusevansch.com. at gurneets@marcusevansch.com

4. SILVER SPONSORS
With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed In-
ternet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. The
company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T again ranked No.
1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.
Martin Dawes Analytics is a leading global, process analytics software provider, focused on maximizing cash from optimizing complex business
processes. Through our Lavastorm Analytic Platform and associated Adaptive Modeling capability, we deliver a seamless process from discovery
to ad hoc analytics to persistent, automated controls. Our automated approach enables customers to analyze complex processes that span multiple
business functions and systems (e.g., meter-to-cash) to identify the atomic-level data and logic discrepancies that aggregate to degrade financial,
operational, and customer experience performance. We deliver powerful solutions, such as revenue assurance, fraud management, customer
experience analytics, service delivery analytics, trade & settlement analytics, migration assurance, compliance and risk analytic, and dealer commission analytics. We deliver these solutions
in the communications, media, energy, and utility markets, helping our customers optimize current operations and de-risk the transition to new products and new business models.
BUSINESS DEVELOPMENT PARTNER
Motorola is a global leader in mobility. We innovate so utilities can seamlessly communicate business and mission critical information in real-time
across operations and the Smart Grid. Combining our wireless networks, devices, services and partnerships provides end-to-end mobility solutions
for intelligent monitoring, management and control of your utility.
GOLD MEDIA PARTNERS
Greentech Media is an integrated online media company designed to deliver the highest-quality content in the industry, whether it is research, news
or critical networking events. Greentech Media is headquartered in Cambridge, Mass., with operations in New York City, San Francisco and Munich.
For more information, visit greentechmedia.com.
The Energy Daily analyzes and explains breaking energy business news, congressional hearings, regulations, market intelligence and trends that
are important to your competitiveness. You'll be connected to important changes on Capitol Hill, at the White House, DOE, FERC and within
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Public Utilities Fortnightly, known for its expert analysis and insight into the energy industry, covers regulatory issues, financial and economic news, technology
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