Having an authentic and transparent approach takes longer, and costs (us) more, but the result is definitely worth it - watch this SlideShare to find out why!

2. We go to see a lot of houses that are failing to sell
with a local agent. And without exception, we are
always pleasantly surprised by what we see.
Unique features that weren’t in the brochure, an
interesting history that isn’t mentioned, and
beautiful elements of the house that just aren’t
given justice in the property photographs.

3. At the other end of the spectrum, perhaps you’ve
been to see houses that have been a tad oversold.
Poky living rooms that looked massive in the
photos, a garden that looked like a candidate for
the RHS but in person looks more like a scruffy
grass verge, or a bathroom taken at an angle so
you couldn’t see the giant patch of mould on the
walls.

4. Selling a home with
beautiful marketing is an
art. We want to flatter,
but not mislead, after
all. Imagine you are
having your photograph
taken for a dating site.
You want to look your
best, have your hair so it
looks just right, and
hope your photographer
captures the best light to
get the most flattering
angle of you.

5. Most of us would think that’s perfectly
acceptable.

6. But say you saw someone’s photo on a dating site, and arranged
a date based on that photograph. On arrival, you don’t recognize
your date, because the person waiting for you looks nothing like
the photograph on their profile. In fact, you suspect the photo
was taken more than a decade ago.
Most of us would consider that to be misleading!

7. It’s the same
with houses.
One reason we
don’t use
wide-angled
photography is
that it isn’t a true
representation of
the house.
Instead, we
arrange the room
so it looks at its
best, and make
sure there’s lots of
natural light.

8. Also, if it’s a big room, it probably warrants two
or three images, or even more. We’d far rather
take our time and capture all the best features in
the room with several photographs, than try to
get the whole of one room into a wide-angled
image that distorts and misrepresents.

9. We find that if we create beautiful images that really
show off the home’s best features, whilst still
represent the house truthfully, we not only attract
the right kinds of viewers, we are also much more
likely to get an offer our client is happy with.

10. Having an authentic and transparent approach takes longer, and costs
(us) more, but the result is definitely worth it.