6. TYPES OF SERVICE MARKETING
1. Business-to-
Consumer (B2C)
This is the main customer
service provided by
companies to its end
customers.
2. Business-to-
Business (B2B)
Many companies provide
services to enterprises and
organizations.
3. Post-Purchase
Service
Focuses on the add-on and
complementary services
offered by companies in
addition to the core product.
7. ● Cannot be demonstrated.
● Sale, production, and consumption
of services take place
simultaneously.
● Cannot be stored.
● Cannot be protected through
patents.
● Cannot be separated from the
service provider.
● Not standardized and are
inconsistent.
PROBLEMS IN MARKETING
SERVICES
11. WHY IS SERVICE MARKETING IMPORTANT FOR
INDIAN ECONOMY?
1. Contribution to GDP
Contribution of Services Sector to GDP
YEAR PERCENTAGE
1950-51 28.0
1990-91 42.5
2000-01 50.5
2014-15 60.0
The GDP contribution of the main constituents of the
services sector in 2014-15
Services Sub-Sectors (2013-14) Per
cent of GDP
Trade, Hotels, Transport and Communication
26.4
Financing, insurance, real estate and business services
20.6
Public administration, defence and other services.
13.0
Total Services
12. WHY IS SERVICE MARKETING IMPORTANT
FOR INDIAN ECONOMY?
2. Employment
Share of Employment of
Services Sector
YEAR
PERCENTAGE
1993-94 20
1999-00 23
2011-12 27
13. WHY IS SERVICE MARKETING IMPORTANT
FOR INDIAN ECONOMY?
4. Supports the Primary and
Secondary Sector
6. Revenue to the
Government
3. Contribution to Exports 5. Capital Formation
14. WHY SERVICE MARKETING IS IMPORTANT
GLOBAL ECONOMY ?
Market Expansion
Extending a company's locations where it
conducts business and advertises its
products and services allows for a larger
customer base and potentially higher
profit margins.
Brand Reputation
Customers, right or wrong, perceive
brands that sell in multiple markets to be
of higher quality and provide better
service than brands that only sell locally.
15. WHY SERVICE MARKETING IS IMPORTANT
GLOBAL ECONOMY ?
Global Networking
When a company expands into a global
market, it gains the distinct advantage of
connecting with new customers and
business partners.
Future Opportunities
It also allows the company to connect
with new vendors, a larger workforce,
and new technologies and ways of doing
business.
17. Change
• SERVICE EXPORT CHANGE IS
MORE THAN OTHERS
• SHARE OF SERVICES
EXPORTS IN TOTAL GLOBAL
EXPORTS INCREASES
18. To sum it up, service marketing is a
concept wherein a company promotes its
services that are intangible, inseparable
yet perishable in nature. Through an array
of initiatives, service marketing is carried
out in light of the emerging global service
sector. Moreover, service marketing is
much different than product marketing
and involves a variety of features to be
kept in mind. The importance of service
marketing has grown immensely in recent
times as more and more services like
education, banking, hospitality, etc. are
emerging as popular commodities.
CONCLUSIO
N
19. CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, infographics &
images by Freepik and illustrations by Stories
THANKS!
PRESENTED BY:
Saloni Gupta
Sanjana Nanda
Sarthak Ahuja
Sarthak Gupta
Satyavart Pandey
