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MASTER OF INNOVATION, ENTREPRNEURSHIP
AND BUSINESS DEVELOPMENT PROGRAM

   Assignment 1 : Challenge.co

   Submitted by : Salman Ahmad

   Presented by : http://www.studmate.com
MARKET, MARKET NICHE AND MICRO-NICHE

         KEYWORDS   SEO       PBR        SEO
                    TRAFFIC           COMPETITIO
                                          N




MARKET   HOBBY       69,041   100 %   94,900,000




MARKET    HOBBY        75     16%        55,500
NICE      STORES
          ONLINE

MARKET    HOBBIES      137    82%        14,200
MICRO-    FOR MEN
NICHE
KEYWORDS IN THE MARKET NICHE MEET CHALLENGE
CO’S CRITERIA
 KEYWORDS       SEO       PBR        SEO
                TRAFFIC           COMPETITIO
                                      N

 hobby stores     75        16%      55,500
 online
 hobbies for      137       82%      14,200
 men

 rc hobby         167       24%       1,690
 stores

 rc model         112       54%       3,080
 shops
 Hobbyco          167       67%      14,200

 hobby shops      91        29%      15,500
 online
KEYWORD IN MICRO NICHE MARKET

 KEYWORD           SEOT   PBR    SEOC
 Hobbies for Men   137     82%     14,200

 Online hobbies    91     24%    3,80
 shop

 List of Hobbies   250    55%    27,700
 Car Hobbies       112    23%    19,900
THEME AND CATEGORY KEYWORDS

                                    Themes
                                (Hobbies for Men)

           rc hobby stores

Keywords   rc model shops

           Hobbyco

           hobby shops online
SEO MATRIX FOR THEME KEYWORD




                         Possible Market
SEO MATRIX FOR CATEGORY KEYWORDS


  Hobby co                               Weak Competition




Hobbies Store

                                       Weak Competition
INDICATORS FOR COMMERCIAL MARKET
GOOGLE ADWORDS




                        No advertisers for the niche
INDICATORS FOR COMMERCIAL ACTIVITY




272 Result

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Challenge.co

  • 1. MASTER OF INNOVATION, ENTREPRNEURSHIP AND BUSINESS DEVELOPMENT PROGRAM  Assignment 1 : Challenge.co  Submitted by : Salman Ahmad  Presented by : http://www.studmate.com
  • 2. MARKET, MARKET NICHE AND MICRO-NICHE KEYWORDS SEO PBR SEO TRAFFIC COMPETITIO N MARKET HOBBY 69,041 100 % 94,900,000 MARKET HOBBY 75 16% 55,500 NICE STORES ONLINE MARKET HOBBIES 137 82% 14,200 MICRO- FOR MEN NICHE
  • 3. KEYWORDS IN THE MARKET NICHE MEET CHALLENGE CO’S CRITERIA KEYWORDS SEO PBR SEO TRAFFIC COMPETITIO N hobby stores 75 16% 55,500 online hobbies for 137 82% 14,200 men rc hobby 167 24% 1,690 stores rc model 112 54% 3,080 shops Hobbyco 167 67% 14,200 hobby shops 91 29% 15,500 online
  • 4. KEYWORD IN MICRO NICHE MARKET KEYWORD SEOT PBR SEOC Hobbies for Men 137 82% 14,200 Online hobbies 91 24% 3,80 shop List of Hobbies 250 55% 27,700 Car Hobbies 112 23% 19,900
  • 5. THEME AND CATEGORY KEYWORDS Themes (Hobbies for Men) rc hobby stores Keywords rc model shops Hobbyco hobby shops online
  • 6. SEO MATRIX FOR THEME KEYWORD Possible Market
  • 7. SEO MATRIX FOR CATEGORY KEYWORDS Hobby co Weak Competition Hobbies Store Weak Competition
  • 8. INDICATORS FOR COMMERCIAL MARKET GOOGLE ADWORDS No advertisers for the niche
  • 9. INDICATORS FOR COMMERCIAL ACTIVITY 272 Result