A product is a mechanism to transfer visionary efficiencies to other people and help them overcome constraints impeding progress. A product is a bundle of distinct experiences a customer would like to ideally have in a specific context as they go about with their lives. A product represents different things to different groups of individuals. As a user, you look at it as a bundle of change, as a buyer you look at it as a bundle of outcomes, as a visionary you look at it as a bundle of benefits, as a technologist you look at it as innovative engineering, as a business investor, you look at it as a bundle of profits so on and so forth. While all these narratives are legit, the question as to which narrative should lead everything else is a valid conflict within product teams. “we start with a customer need and work backward” - said Jeff Bezos of Amazon. customer’s (decider and user) take precedence over everything else. Ultra successful companies like Amazon call it as customer obsession