SlideShare a Scribd company logo
1 of 5
Download to read offline
Marketing Communication
Emerson College
Peter Seronick
Affiliated Faculty
In August, Peter Seronickwas invited to judge the Connecticut Ad Club’s annual
advertisingaward show. It was a day and a half of judging work from Connecticut
Ad agencies, designstudios,marketing firms and in house departments. This is the
12th
show he has judged throughout his career.He has previously beena judge for
international,national,regionaland local shows.
Welcome to the first Marketing Communication
Newsletter
Our Faculty, Staff, Students and Alumni have lots of news to share. This first
edition of the Marketing Communication Newsletter is just a sample of
what’s to come! We are looking for your news, accomplishments, projects
and “wins”. Send your information to: Sakshi Bathija
(sakshi_bathija@emerson.edu). We will be publishing the newsletter twice
per semester. Cast a wide net! Tell us what our Alumni are doing. Share
news of your recent publications and appearances. Bring us up to date on
your travel, out-of-work activities and any other news you’d like to share. We
look forward to hearing from you. Thank you to those who shared news for
this first edition!
Paul Mihailidis
Associate Professor
Faculty member, Paul Mihailidispublishedhis report during the summer of
2016, “Digital Crossroads: Civic Media& Migration,”with support fromIDA
based in Stuttgart, Germany. The project explores the role of medialiteracy in
enabling state and non-state actors to engage critically and skillfully with
information and communication in digital spaces. Please visit the linkto view an
abstract and executive summary:
https://docs.google.com/document/d1eYnmARZ6RlfUTTG_y98FSJCP8e0tb3M9WvOncqb
9zs0/edit?usp=sharing
Paul is also finishing his participation in the Salzburg Academy on Mediaand Global Change,
which is now in its 10th
year. To learn more about the story of the Academy, please click:
https://medium.com/engagement-lab-emerson-college/the-2016-salzburg-academy-on-media-
global-change-media-migration-the-civic-imagination-597efca7c8ea#.mhum3ynv8
For more information about the Salzburg experience, please visit:https://move.community/how-
36-professors-and-70-students-from-around-the-world-are-re-imagining-migration-
aeef343aa168#.n7d0azb4p
Don Hurwitz
Senior Executive-In-Residence
Don Hurwitz served as a judge for the National Collegiate ECHO
Marketing Challenge sponsored by the Marketing Edge (formerly the
Direct Marketing Association).This year’s challenge involvedthe
creation of a multi-faceted campaign for a new Facebook business
offering. Don also joined the 2016 cohort of Emerson’s Inclusive
Excellence Faculty Fellows and attended a three-day programin May.
Lu Ann Reeb
Senior Executive-In-Residence
Lu Ann was asked to speak at a June conferencein Beijing, the 2016
InternationalMediaInnovation and Entrepreneurship Education Forum.
The theme of the conference was “Rocking DreamTogether.”Reeb’stalk
was titled “Entrepreneurial Education Intersectswith MediaInnovation.” To
learn more about the conference,read: http://www.emerson.edu/news-
events/emerson-college-today/reeb-gives-talk-education-innovation-china#.V-
QYroFVdFR
Brenda Wrigley
Associate Professor and Chair
BrendaWrigley was the faculty recipient ofthe 2016 Inclusive Excellence
Award. Each year, the Office of Diversity and Inclusion honorscommunity
members who have demonstrated leadership in inclusion at Emerson. The
Inclusive Excellence Awards recognize staff, faculty, and students who are
selected based on their creativity and innovation in contributing to the College’s
inclusion-related goals.This recognition reinforces Emerson’s commitment to
diversity and inspiresother community members to find their own ways to
advance Inclusive Excellence at Emerson. Pleaseclickon the link to read The
Luminary, The Office of Diversity and Inclusion ‘s Newsletterat Emerson
College:
http://www.emerson.edu/sites/default/files/Files/AboutEmerson/diversity-
luminary-may2016.pdf
Paul Hackett
Affiliated Faculty
During the summer, Affiliated Faculty member Paul Hackett was an academic
advisor at Cambridge University in the UK and this appointment will continue into
2017. The project is looking at Corvid (members ofthe crow family of birds)
Cognition.Specifically,he is investigating the structuralmake-up of their cognitions
and developinga psychometric test battery to assess these. He is doing this with
Professor Nicole Claytonand Dr. JessicaSchwarzenbach,fromCambridge and
Dr. Rachel Shaw from VictoriaUniversity Wellington,New Zealand, with whom
he is psychometrically investigatingNew Zealand Robins. He has also been
appointed to a visiting chair (visiting full professor)in the Psychology Department
at the Gloucestershire, UK, for the period of 2016-2019.
King’s College, Cambridge
A group of academics (including Paul 3rd
from
the left) at Granchester Tea Garden,
Cambridge.
Paul has also just received an image of the cover of his latest
book. It is from the Springer series Briefs in Philosophy.The
book will be published on January 7th
, 2017 and is about how we
perceive and understand three-dimensional abstract art, focusing
to some extent upon land art. The book presents an extension
of his previous two books on the perception ofabstract art, that
focused upon two-dimensionalworks. The new bookoffers an
extension ofhis mereological account usinga mapping sentence
couched in a facet theory rubric.
Jenessa Carder
Affiliated Faculty
During the summer of 2016, Affiliated Faculty member JenessaCarder worked
on the Save The Food ad campaign below, which launched in April 2016.
To learn more about the campaign, visit: www.savethefood.com

More Related Content

Similar to finalMarketing Comm Newsletter

PR Campaign: Lineillism Revealed
PR Campaign: Lineillism RevealedPR Campaign: Lineillism Revealed
PR Campaign: Lineillism RevealedAustin Winters
 
Alumni Newsletter Hardcopy Spring 2016
Alumni Newsletter Hardcopy Spring 2016 Alumni Newsletter Hardcopy Spring 2016
Alumni Newsletter Hardcopy Spring 2016 Katrina Faessel
 
Equip survey pr 05.03.13
Equip survey pr 05.03.13Equip survey pr 05.03.13
Equip survey pr 05.03.13Equip
 
Creative Research Outputs for Wider Public Engagement?
Creative Research Outputs for Wider Public Engagement?Creative Research Outputs for Wider Public Engagement?
Creative Research Outputs for Wider Public Engagement?Katy Vigurs
 
Visual Storytelling - A tale of research translation for wider engagement?
Visual Storytelling - A tale of research translation for wider engagement?Visual Storytelling - A tale of research translation for wider engagement?
Visual Storytelling - A tale of research translation for wider engagement?Katy Vigurs
 
Cambridge Summer Institute 2016
Cambridge Summer Institute 2016Cambridge Summer Institute 2016
Cambridge Summer Institute 2016CBL International
 
St marys international Univesty brochure
St marys international Univesty  brochureSt marys international Univesty  brochure
St marys international Univesty brochureAbhishek Bajaj
 
Untitled presentation (2).pptx
Untitled presentation (2).pptxUntitled presentation (2).pptx
Untitled presentation (2).pptxmarcelstasiorowski
 
SCD Fall 2016 Newsletter
SCD Fall 2016 NewsletterSCD Fall 2016 Newsletter
SCD Fall 2016 NewsletterTamara Hembree
 
Association of British Science Writers (ABSW) Media Fellowships Scheme
Association of British Science Writers (ABSW) Media Fellowships SchemeAssociation of British Science Writers (ABSW) Media Fellowships Scheme
Association of British Science Writers (ABSW) Media Fellowships Schemesallierobins
 
the-effects-of-social-media-advertising-in-china--annas-archive.pdf
the-effects-of-social-media-advertising-in-china--annas-archive.pdfthe-effects-of-social-media-advertising-in-china--annas-archive.pdf
the-effects-of-social-media-advertising-in-china--annas-archive.pdfDavidZhu83
 
Melting Pot Essay. Online assignment writing service.
Melting Pot Essay. Online assignment writing service.Melting Pot Essay. Online assignment writing service.
Melting Pot Essay. Online assignment writing service.Samantha Hall
 
Essay Culture Shock. The 5 Stages of Culture Shock: Essay Example, 323 words ...
Essay Culture Shock. The 5 Stages of Culture Shock: Essay Example, 323 words ...Essay Culture Shock. The 5 Stages of Culture Shock: Essay Example, 323 words ...
Essay Culture Shock. The 5 Stages of Culture Shock: Essay Example, 323 words ...Erin Anderson
 
ABSW Media Fellowships - placing scientists in the heart of a media outlet
ABSW Media Fellowships - placing scientists in the heart of a media outletABSW Media Fellowships - placing scientists in the heart of a media outlet
ABSW Media Fellowships - placing scientists in the heart of a media outletsallierobins
 
Proposal elements NYTIE
Proposal elements NYTIEProposal elements NYTIE
Proposal elements NYTIEbeccane
 
3DS Program Brochure
3DS Program Brochure3DS Program Brochure
3DS Program BrochureMelissa Peng
 
Newsletter
NewsletterNewsletter
NewsletterShu Shao
 

Similar to finalMarketing Comm Newsletter (20)

PR Campaign: Lineillism Revealed
PR Campaign: Lineillism RevealedPR Campaign: Lineillism Revealed
PR Campaign: Lineillism Revealed
 
Alumni Newsletter Hardcopy Spring 2016
Alumni Newsletter Hardcopy Spring 2016 Alumni Newsletter Hardcopy Spring 2016
Alumni Newsletter Hardcopy Spring 2016
 
Equip survey pr 05.03.13
Equip survey pr 05.03.13Equip survey pr 05.03.13
Equip survey pr 05.03.13
 
Creative Research Outputs for Wider Public Engagement?
Creative Research Outputs for Wider Public Engagement?Creative Research Outputs for Wider Public Engagement?
Creative Research Outputs for Wider Public Engagement?
 
Visual Storytelling - A tale of research translation for wider engagement?
Visual Storytelling - A tale of research translation for wider engagement?Visual Storytelling - A tale of research translation for wider engagement?
Visual Storytelling - A tale of research translation for wider engagement?
 
Cambridge Summer Institute 2016
Cambridge Summer Institute 2016Cambridge Summer Institute 2016
Cambridge Summer Institute 2016
 
St marys international Univesty brochure
St marys international Univesty  brochureSt marys international Univesty  brochure
St marys international Univesty brochure
 
Untitled presentation (2).pptx
Untitled presentation (2).pptxUntitled presentation (2).pptx
Untitled presentation (2).pptx
 
SCD Fall 2016 Newsletter
SCD Fall 2016 NewsletterSCD Fall 2016 Newsletter
SCD Fall 2016 Newsletter
 
Association of British Science Writers (ABSW) Media Fellowships Scheme
Association of British Science Writers (ABSW) Media Fellowships SchemeAssociation of British Science Writers (ABSW) Media Fellowships Scheme
Association of British Science Writers (ABSW) Media Fellowships Scheme
 
the-effects-of-social-media-advertising-in-china--annas-archive.pdf
the-effects-of-social-media-advertising-in-china--annas-archive.pdfthe-effects-of-social-media-advertising-in-china--annas-archive.pdf
the-effects-of-social-media-advertising-in-china--annas-archive.pdf
 
Melting Pot Essay. Online assignment writing service.
Melting Pot Essay. Online assignment writing service.Melting Pot Essay. Online assignment writing service.
Melting Pot Essay. Online assignment writing service.
 
Essay Culture Shock. The 5 Stages of Culture Shock: Essay Example, 323 words ...
Essay Culture Shock. The 5 Stages of Culture Shock: Essay Example, 323 words ...Essay Culture Shock. The 5 Stages of Culture Shock: Essay Example, 323 words ...
Essay Culture Shock. The 5 Stages of Culture Shock: Essay Example, 323 words ...
 
Scrib Marketing Plan
Scrib Marketing PlanScrib Marketing Plan
Scrib Marketing Plan
 
ABSW Media Fellowships - placing scientists in the heart of a media outlet
ABSW Media Fellowships - placing scientists in the heart of a media outletABSW Media Fellowships - placing scientists in the heart of a media outlet
ABSW Media Fellowships - placing scientists in the heart of a media outlet
 
Thesis6_klar
Thesis6_klarThesis6_klar
Thesis6_klar
 
Thesis6sec
Thesis6secThesis6sec
Thesis6sec
 
Proposal elements NYTIE
Proposal elements NYTIEProposal elements NYTIE
Proposal elements NYTIE
 
3DS Program Brochure
3DS Program Brochure3DS Program Brochure
3DS Program Brochure
 
Newsletter
NewsletterNewsletter
Newsletter
 

finalMarketing Comm Newsletter

  • 1. Marketing Communication Emerson College Peter Seronick Affiliated Faculty In August, Peter Seronickwas invited to judge the Connecticut Ad Club’s annual advertisingaward show. It was a day and a half of judging work from Connecticut Ad agencies, designstudios,marketing firms and in house departments. This is the 12th show he has judged throughout his career.He has previously beena judge for international,national,regionaland local shows. Welcome to the first Marketing Communication Newsletter Our Faculty, Staff, Students and Alumni have lots of news to share. This first edition of the Marketing Communication Newsletter is just a sample of what’s to come! We are looking for your news, accomplishments, projects and “wins”. Send your information to: Sakshi Bathija (sakshi_bathija@emerson.edu). We will be publishing the newsletter twice per semester. Cast a wide net! Tell us what our Alumni are doing. Share news of your recent publications and appearances. Bring us up to date on your travel, out-of-work activities and any other news you’d like to share. We look forward to hearing from you. Thank you to those who shared news for this first edition!
  • 2. Paul Mihailidis Associate Professor Faculty member, Paul Mihailidispublishedhis report during the summer of 2016, “Digital Crossroads: Civic Media& Migration,”with support fromIDA based in Stuttgart, Germany. The project explores the role of medialiteracy in enabling state and non-state actors to engage critically and skillfully with information and communication in digital spaces. Please visit the linkto view an abstract and executive summary: https://docs.google.com/document/d1eYnmARZ6RlfUTTG_y98FSJCP8e0tb3M9WvOncqb 9zs0/edit?usp=sharing Paul is also finishing his participation in the Salzburg Academy on Mediaand Global Change, which is now in its 10th year. To learn more about the story of the Academy, please click: https://medium.com/engagement-lab-emerson-college/the-2016-salzburg-academy-on-media- global-change-media-migration-the-civic-imagination-597efca7c8ea#.mhum3ynv8 For more information about the Salzburg experience, please visit:https://move.community/how- 36-professors-and-70-students-from-around-the-world-are-re-imagining-migration- aeef343aa168#.n7d0azb4p Don Hurwitz Senior Executive-In-Residence Don Hurwitz served as a judge for the National Collegiate ECHO Marketing Challenge sponsored by the Marketing Edge (formerly the Direct Marketing Association).This year’s challenge involvedthe creation of a multi-faceted campaign for a new Facebook business offering. Don also joined the 2016 cohort of Emerson’s Inclusive Excellence Faculty Fellows and attended a three-day programin May.
  • 3. Lu Ann Reeb Senior Executive-In-Residence Lu Ann was asked to speak at a June conferencein Beijing, the 2016 InternationalMediaInnovation and Entrepreneurship Education Forum. The theme of the conference was “Rocking DreamTogether.”Reeb’stalk was titled “Entrepreneurial Education Intersectswith MediaInnovation.” To learn more about the conference,read: http://www.emerson.edu/news- events/emerson-college-today/reeb-gives-talk-education-innovation-china#.V- QYroFVdFR Brenda Wrigley Associate Professor and Chair BrendaWrigley was the faculty recipient ofthe 2016 Inclusive Excellence Award. Each year, the Office of Diversity and Inclusion honorscommunity members who have demonstrated leadership in inclusion at Emerson. The Inclusive Excellence Awards recognize staff, faculty, and students who are selected based on their creativity and innovation in contributing to the College’s inclusion-related goals.This recognition reinforces Emerson’s commitment to diversity and inspiresother community members to find their own ways to advance Inclusive Excellence at Emerson. Pleaseclickon the link to read The Luminary, The Office of Diversity and Inclusion ‘s Newsletterat Emerson College: http://www.emerson.edu/sites/default/files/Files/AboutEmerson/diversity- luminary-may2016.pdf
  • 4. Paul Hackett Affiliated Faculty During the summer, Affiliated Faculty member Paul Hackett was an academic advisor at Cambridge University in the UK and this appointment will continue into 2017. The project is looking at Corvid (members ofthe crow family of birds) Cognition.Specifically,he is investigating the structuralmake-up of their cognitions and developinga psychometric test battery to assess these. He is doing this with Professor Nicole Claytonand Dr. JessicaSchwarzenbach,fromCambridge and Dr. Rachel Shaw from VictoriaUniversity Wellington,New Zealand, with whom he is psychometrically investigatingNew Zealand Robins. He has also been appointed to a visiting chair (visiting full professor)in the Psychology Department at the Gloucestershire, UK, for the period of 2016-2019. King’s College, Cambridge A group of academics (including Paul 3rd from the left) at Granchester Tea Garden, Cambridge. Paul has also just received an image of the cover of his latest book. It is from the Springer series Briefs in Philosophy.The book will be published on January 7th , 2017 and is about how we perceive and understand three-dimensional abstract art, focusing to some extent upon land art. The book presents an extension of his previous two books on the perception ofabstract art, that focused upon two-dimensionalworks. The new bookoffers an extension ofhis mereological account usinga mapping sentence couched in a facet theory rubric.
  • 5. Jenessa Carder Affiliated Faculty During the summer of 2016, Affiliated Faculty member JenessaCarder worked on the Save The Food ad campaign below, which launched in April 2016. To learn more about the campaign, visit: www.savethefood.com