Slideshare on how a fast mobile app can drive higher user engagement and increase revenue for the app owner.

1. Fast mobile apps. Everywhere.
Fast Apps Drive Higher ROI

2. “80% of users delete or abandon
apps if they are slow”
Source: Dimension Data Research, 2015
“96% of users say speed is a critical
factor in deciding which app to use”
Source: Dimension Data Research
“The speed and performance of your App is
the number one factor in customers using or
deleting your app”
Source: A Global In-Depth Study of the
Online Customer Experience, LivePerson, 2012

3. Feb 2008 Feb 2015
“Chrome” proved speed = market domination

4. Slow apps are usually the
biggest leak in the customer
engagement, retention funnel
Fast apps drive engagement and retention
Customer
stays in app,
& comes back
more often
App is
Interesting
Customer
Gratification
Content
loads
faster

5. ROI Case Studies

6. An app with 1M MAU now
makes $15M more per
year because of Twin Prime
Case Study #1: mCommerce

7. USER
OPENS
APP
PRODUCT VIEWS
CHECKOUT
SEARCH
Speed matters from the get-go
SELECTION
HIGHRETENTION
USERS HAVE LITTLE
PATIENCE HERE
SLOW SPEED KILLS
PRODUCT COMPARISON
SLOW LOADING PRODUCT
RESEARCH, USER REVIEWS
KILL PRODUCT SELECTION
USERS ARE MORE INVESTED
& WILLING TO WAIT
HIGH USER
SATISFACTION,
RETENTION
SPEED
IS CRITICAL

8. 5 extra images per session because of Twin Prime*
x 1 million monthly active users (MAUs) x 12 Months
x 1% conversion rate
x $25 average unit price
=
$15M additional annual revenue
* Results from a Fortune 1000 eCommerce company using Twin Prime
Benefit Analysis

9. Top mCommerce apps already know this
Priceline gets 60% revenue
from its mobile app

10. Case Study #2: Consumer (Social) app
An app with 1M MAU now
makes $6M more per year
because of Twin Prime

11. Benefit Analysis*
* time spent in app data from Frontback; revenue calculations not using actual Frontback data
52% more time in app spent by users because of Twin Prime
x 1 million monthly active users (MAUs)
x $1 average revenue per user per month x 12 months
=
$6M in additional annual revenue
Frontback: Social app
with millions of users
worldwide

12. Twin Prime
Solution Overview

13. Last mile is the bottleneck
70% of latency
Last mile
latency & bandwidth constrained
First/ Middle mile
low latency, high bandwidth
CDNs work for this
part of the network
Twin Prime address issues of volatility and diversity
of last mile without asking you to change your CDN

14. Twin Prime: machine learning for mobile networks
• machine learning for dynamic network
optimizations
• simple 10min SDK integration with no
changes in the backend; keep your CDN
• we do not modify, resize, cache or
compress your data
• dashboard to visualize results and see
speed analytics

15. Speed Up Your App!