In today’s life, Social Media are so popular because teens can find their own, uninhibited voice online which they can share with friends. Maximum teenagers feel that the virtual world is safer and more secure than real-life and they can express themselves easier.
The CMO Survey - Highlights and Insights Report - Spring 2024
Social Media for teenegers.pdf
1. 5 Trending Social Media Apps Teens Love - Saivvy
Infotech
In today’s life, Social Media are so popular because teens can find their own,
uninhibited voice online which they can share with friends. Maximum teenagers
feel that the virtual world is safer and more secure than real-life and they can
express themselves easier.
Facebook: Facebook is the most used social media platform and the 3rd most
downloading app in the world. But what sets it apart from the competitors, is its
popularity. Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris
Hughes, students of Harvard University founded Facebook in 2004.
Reason of popularity
Groups: join a preexisting group, and start new groups
News Feed: News Feed informs users about their friends activity and status
Colorful stickers: They can chat with their friends not only with text but
also with colorful stickers, which they can also customize and create.
Reels and Stories: Reels and Stories added an extra flavor to that where
they can create and edit short videos without using any other video-making
apps/websites.
2. Instagram: One reason teens like to use Instagram is that it fosters
relationships with their friends and community at large. Kevin Systrom and Mike
Krieger, students of Stanford University graduates founded Instagram in 2010
after 2 years the social media giant Faceboook acquired the company in 2012
Reason of popularity
Privacy: Without the following someone no user can send a DM to a user
Colorful Theme: Instagram’s colorful theme is more attractive than any
other social media platform
Reels and Stories: In reels and stories, user can create a customized short
video that gets more engagement.
Pinterest: Pinterest is a "visual discovery tool" founded by Ben Silbermann (a
former Google employee), Evan Sharp, and Paul Sciarra in 2010 was originally
created for people to share thoughts and motivation for different interests and
projects.
Reason of popularity
3. Unique Algorithm: It is a fairly private way to look at images relating to
your areas of interest, create albums full of these pictures, and tend to
provide a place to store visual ideas
Peaceful Forum: It is one of the more peaceful forms of social media. Here
a user can not clear-cut express opinions, insult a user, or generally cause
drama.
Business: For teenagers who are interested in business, Pinterest is one of
the largest website traffic drivers in the world. They can also pin their
image to their website which can help to drive traffic to their website.
Snapchat: Bobby Murphy, Evan Spiegel, and Reggie Brown, students of
Stanford University founded Snapchat in July 2011 and it was originally called
Picaboo. After 2 months it was renamed Snapchat.
Reason of popularity
Filters: Teens love Snapchat. We are yet to meet a teen who could do
without Snapchat. The fun filters, fact that it only lasts only 10 seconds.
4. Fun filters and Animation: The fairly new addition to Snapchat of filters is a
game-changer. Having the option to turn yourself into a teddy bear or
broaden your nose to a large portion of the size of your face is silly and
makes a plain picture or video altogether seriously intriguing and
entertaining.
Devices: The fact that Snapchat only exists on mobile devices is appealing
and is working to the service's advantage in a couple of ways.
Moj: Moj gained immediate popularity due to the Indian government's
decision in June 2020 to ban 59 Chinese apps in India. Moj was developed by
Mohalla Tech Pvt Ltd. which was founded by Ankush Sachdeva, Bhanu Pratap
Singh, and Farid Ahsan.
Reason of popularity
Country Origin: It is made in India apps
Quick Vlog: Moj allows teens to create quick vlogs on a wide range of
topics ranging from food to sports, enhanced by fun filters, stickers, and
quick-edit tools.
lip-sync dubbing: It allows creators to post music videos and classic lip-
sync dubbing clips, whics plays a crucial role to attract teens.