2. KEY POINTS
WHAT IS SNAPCHAT MARKETING
FOUR TIPS FOR BUSINESS
A) Understand the audience on snapchat
B) Get them to interact with your brand
C)Show your brand playful side
D) Remember to cross promote
3. What is Snapchat Marketing
A lot of people had sounded the death knell for Snapchat once Instagram rolled
out its stories feature. Turns out, Snapchat is still used by 218 million users the
world over (January 2020 numbers, as per hootsuite.com). And, they even
posted a new record for quarterly revenue during the first quarter of the year –
US$ 390 million.
Surprised? Not really. They’ve still managed to appeal to the younger
demographic, and in a world where fleeting moments (sorry, Twitter) hold more
value than ‘forever’ stories, Snapchat is still extremely relevant.
In this Ultimate PPT to Snapchat Marketing, there are guidelines you can look
at if you want your brand to dive into Snapchat marketing.
4. Understand the audience on Snapchat
According to hootsuite.com, 82% of the
Snapchat user base is 34 years or
younger. And it’s a unique audience – over
a third of Snapchat’s users can’t be found
on Instagram. But they do spend at least
30 minutes on Snapchat, every single day.
6. Get them to interact with your brand
Snapchatters’, as they like to be called, are 60%
more likely to make an impulse purchase on the
platform.
Because Snapchat isn’t a place where you just
post stories that disappear, you can also
discover new businesses – thanks to the
‘Discover’ tab at the bottom right of the screen.
And here’s the clincher – users are spending
35% more time in the Discover section. So IF
your brand is fit for Snapchat, dive right in –
there’s a captive audience waiting for you.
7. Show your brand’s playful side
This app was designed to be casual
and fun. It’s about being authentic, not
picture-perfect. Snapchat even calls
itself the app for #RealFriends.
Many of the features you’ll use are
about being light-hearted, creative, and
even a little cheeky. For example,
Snapchat recently launched new ways
for users and brands to express
themselves, like with cameos and 3D
snaps.
8. Remember to cross-promote
The only way to land on the
Discover page is by purchasing
ads. And further, there is no
“recommended accounts” area that
takes brands into account.
Instead, you’ll need to get
Snapchat followers by promoting
your Snapchat presence
elsewhere. Through your unique
‘Snap Code’.