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Presented by Deanna Drugg Chris Mason Alicia Newton BUZZ MARKETING
<ul><li>THE 5 MYTHS OF BUZZ MARKETING </li></ul><ul><li>WORD-OF-MOUTH MARKETING TIPS </li></ul><ul><li>3 FACTORS TO IGNITE...
<ul><li>Buzz Marketing </li></ul><ul><li>Word-of-Mouth Marketing </li></ul><ul><li>Viral Marketing </li></ul>KEY DEFINITIONS
<ul><li>Only outrageous or edgy products are buzz worthy. </li></ul><ul><li>Buzz just happens. </li></ul><ul><li>The best ...
<ul><li>Involve your customers in the process of making or delivering your products or service </li></ul><ul><li>Solicit t...
3 FACTORS TO IGNITE THE PUBLIC'S INTEREST <ul><li>1.  The Law of the Few </li></ul><ul><ul><li>Mavens </li></ul></ul><ul><...
CONNECTIONS TO CHAPTER 17 <ul><li>Brand Awareness  </li></ul><ul><li>Target Audience </li></ul>
<ul><li>Gmail- released April 1, 2004 by   invitation only  </li></ul><ul><li>Tupperware- developed in 1945 </li></ul>REAL...
<ul><li>KEY POINTS </li></ul><ul><li>Marketers’ growing interest in word-of-mouth,   buzz, and viral marketing have lead t...
<ul><li>Do you know any other companies that use viral, buzz, and/or word-of-mouth? </li></ul><ul><li>The Blair Witch Proj...
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Buzz Marketing

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Buzz Marketing

  1. 1. Presented by Deanna Drugg Chris Mason Alicia Newton BUZZ MARKETING
  2. 2. <ul><li>THE 5 MYTHS OF BUZZ MARKETING </li></ul><ul><li>WORD-OF-MOUTH MARKETING TIPS </li></ul><ul><li>3 FACTORS TO IGNITE THE PUBLIC'S INTEREST </li></ul><ul><li>CONNECTIONS TO CHAPTER 17 </li></ul><ul><li>REAL LIFE EXAMPLES </li></ul><ul><li>CONCLUSION </li></ul><ul><li>QUESTIONS </li></ul>OVERVIEW
  3. 3. <ul><li>Buzz Marketing </li></ul><ul><li>Word-of-Mouth Marketing </li></ul><ul><li>Viral Marketing </li></ul>KEY DEFINITIONS
  4. 4. <ul><li>Only outrageous or edgy products are buzz worthy. </li></ul><ul><li>Buzz just happens. </li></ul><ul><li>The best buzz-starters are your best customers </li></ul><ul><li>To profit from buzz, you must act first and fast. </li></ul><ul><li>The media and advertising are needed to create buzz. </li></ul>THE 5 MYTHS OF BUZZ MARKETING
  5. 5. <ul><li>Involve your customers in the process of making or delivering your products or service </li></ul><ul><li>Solicit testimonials from your customer </li></ul><ul><li>Tell true stories to your customers </li></ul><ul><li>Educate your best customers </li></ul><ul><li>Offer fast complaint handling </li></ul>WORD-OF-MOUTH MARKETING TIPS
  6. 6. 3 FACTORS TO IGNITE THE PUBLIC'S INTEREST <ul><li>1. The Law of the Few </li></ul><ul><ul><li>Mavens </li></ul></ul><ul><ul><li>Connectors </li></ul></ul><ul><ul><li>Salesmen </li></ul></ul><ul><li>2. Stickiness </li></ul><ul><li>3. The Power of Context </li></ul>
  7. 7. CONNECTIONS TO CHAPTER 17 <ul><li>Brand Awareness </li></ul><ul><li>Target Audience </li></ul>
  8. 8. <ul><li>Gmail- released April 1, 2004 by invitation only </li></ul><ul><li>Tupperware- developed in 1945 </li></ul>REAL LIFE EXAMPLES
  9. 9. <ul><li>KEY POINTS </li></ul><ul><li>Marketers’ growing interest in word-of-mouth, buzz, and viral marketing have lead to a number of new concepts and ideas. </li></ul><ul><li>Remember not to over kill your campaign, let it take its own path. </li></ul><ul><li>Get your customers involved, they are the ones marketing your business </li></ul>CONCLUSION
  10. 10. <ul><li>Do you know any other companies that use viral, buzz, and/or word-of-mouth? </li></ul><ul><li>The Blair Witch Project – Viral marketing </li></ul><ul><li>The Mini Cooper – Buzz Marketing </li></ul><ul><li>Do you think buzz marketing is an effective way to market a product? </li></ul>QUESTIONS

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