2. PROCESS THROUGH WHICH DATA GOES
DATA
GATHERING
DATA
PROCESSING
AND ANALYSIS
CONCLUSION
AND
REPORTING
3. METHODS OF RESEARCH ANALYSIS OF DATA
AUTOMATIVE INTENSE
PURCHASE STUDY
AUTOMATIVE SHOPPING
STUDY
ADVANCED
AUTOMATIVE STUDY
4. REPOSITIONING OF LEXUS BRAND
SPORTYDISTINCTIVE
LOOKING
LUXURIOUS
EXCELLENT
ACCELERATION
AND HANDLING
5. FACTS
Lexus.com jumped 56% views over previous
advertising
300 thousand visitors to SC 430 site
Sales met and exceeded within 7 months
Received Excellence and Advertising research
award