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SALES OPPORTUNITY OF McNROE WILD STONE DEODORANT IN MURSHIDABAD
- 1. By - SAGNIK BHATTACHARYA Reg. No. – 111062010036 Roll No. – 10605011036 College – Murshidabad College of Engineering and Technology, WBUT - 106
- 2. Wild Stone is a leading male grooming brand with present across multiple categories such as deodorant, talc, perfume, soap and shaving products. The brand is among the top three deodorant brands in the country. It enjoys high awareness and incredible consumer loyalty. The fragrances of wild stone are unique, sophisticated and are especially developed by renowned perfumeries in France keeping in mind the sensibilities of emerging youth.
- 3. AXE 400 WILD STONE 350 PARK AVENUE 250 Sales AXE WILD STONE PARK AVENUE
- 4. NIGHT RIDER 250 ULTRA SENSUAL 150 AQUA FRESH 300 FOREST SPICE 200 JUIDE 100 Sales NIGHT RIDER ULTRA SENSUAL AQUA FRESH FOREST SPICE JUIDE
- 5. Price Range AXE WILD STONE PARK AVEN UE 120- 175 120 195 50 180- 225 145 120 90 245- 275 84 145 0 50 100 150 200 250 AXE WILD STONE PARK AVENUE
- 6. The sales comparison is favorable for Axe & Park Avenue, but in the case of Wild Stone it is not up to the mark. There are lack of variety of fragrance under Axe & Park Avenue in lower price(175),but Wild Stone has different variety in that range. People are looking for lower price good quality Deodorant. Though Wild Stone is a new company but they controlled the demand by providing good supply of that kind of deo to the people.
- 7. THANK YOU