The convention has ended. You managed to collect at least 50 business cards — great job. Next: you are sitting in your hotel room — laptop on, Linkedin open, let’s start connecting… starting with Mike from Oracle (after all- he showed a real buying intent). 2000 miles away, Dave from XYZ — one of your competitors salesperson, is sitting in his office, Dave didn’t have time to attend the convention, but you know what? He is just going to follow-up with your leads. Original article: http://findthat.email/stories/competitive-intelligence-social-signals-revealing-your-competitors-prospect-list/

1. RevealingYourCompetitor’s
ProspectList
COMPETITIVEINTELLIGENCESOCIALSIGNALS

2. Competitive
Intelligence
basedon
remarkably
easytofind
socialsignals
Themethodsexplainedinthis
presentationmightseem
immoralordisrespectful
towardsyourcompetition,but
theysurelyworkgreat.
Now,let’sgetpractical.

3. SOCIAL SIGNALS
ON LINKEDIN
The world’s most popular B2B network is the
best source to find Intel on your competitor’s prospect list
(even with the latest restrictions and limitations).

4. S T E P 1 :
S O C I A L S I G N A L S O N L I N K E D I N
Get customer's email address so
that you can use it for the request,
I suggest choosing ‘Other’,
otherwise you can also connect via
a shared group or other options.
SEND CONNECT
REQUEST TO THE
COMPETITOR’S
SALES PERSON

5. Courtesy of Linkedin, once you are
connected with a user you can see
his new connections — seeing any
buying persona over there? Great.
Snatch that prospect.
MONITORING
FOR NEW
CONNECTIONS
S T E P 2 :
S O C I A L S I G N A L S O N L I N K E D I N

6. Users can block the ‘New’ tab from
appearing on their connection list,
this makes our work more tricky,
you have to navigate through the
connection box until you find new
connections which match your
buyer persona.
MONITORING NEW
CONNECTIONS
(WHEN THE ‘NEW’
TAB DOESN’T
APPEAR)
S T E P 3 :
S O C I A L S I G N A L S O N L I N K E D I N

7. While some users block this
feature, you can take a peek on
their recent activities and look
for interesting events like
comments, likes, or page follows
with companies that match your
buying persona profile.
TRACK RECENT
ACTIVITY
S T E P 4 :
S O C I A L S I G N A L S O N L I N K E D I N

8. While this might be a bit more
vague, you can scan for people
who comment or liked a post and
again, look for your buying
persona profile.
CHECK OUT THE
COMPANY
LINKEDIN PAGE
S T E P 5 :
S O C I A L S I G N A L S O N L I N K E D I N

9. SOCIAL SIGNALS
ON TWITTER
While Twitter doesn’t really compare to the amount of accurate
intelligence you can get from Linkedin, it still provides us with some
idea and/or validation on who is checking out your competitors and
vice versa. The following methods can be applied to the company
Twitter page or their team member’s pages.

10. FOLLOWERS / FOLLOWING
S O C I A L S I G N A L S O N T W I T T E R

11. POSTS INTERACTION
S O C I A L S I G N A L S O N T W I T T E R

12. LIKES
S O C I A L S I G N A L S O N T W I T T E R

13. Don’tforgettoapplythereverse
principalsonyourself — thinktwice
beforeapprovingyourfriendly
competitorconnectrequest.
HAPPYHUNTING!

14. For more interesting articles on Lean Methodologies for Marketing Hackers,
please visit https://findthat.email/