Plan & Price Comparison - Expert Management - Confluence.pdf

7/2/23, 10:04 AM Plan & Price Comparison of the Shortlisted Vendors - Expert Management - Confluence
https://chegg.atlassian.net/wiki/spaces/EM/pages/2770635593/Plan+Price+Comparison+of+the+Shortlisted+Vendors 1/9
Plan & Price Comparison of the Shortlisted Vendors
Owned by Sagar Kumar
Last updated: Nov 30, 2022 • 6 min read • 11 people viewed
Objective
Price and Feature Comparision: CleverTap & MoEngage
Details of MoEngage’s Unlimited Event FUP Model
Cost comparison of email service provided by CleverTap & MoEngage
Objective
To understand the plans and pricing being offered by the shortlisted vendors of the Engagement and
Marketing platform.
Note: The prices mentioned here are exclusive of GST.
As per the vendor comparison, two SAAS providers have been shortlisted
1. CleverTap
2. MoEngage
/ /
Expert Management … Customer Engagement Segmentatio… Share

Price and Feature Comparision: CleverTap & MoEngage
Negotiated pricing in INR
Proposal by MoEngage:
MoEngage Prop… (4).pdf

Details of CleverTap’s MAU+Ingestion Model
Enterprise Plan
Pricing is inclusive of:
Data lookback period of 12 months.
MAU limit upto 1 Million
Enterprise-grade features
Integrated email solution with Sendgrid + dedicated IPs (up to 10L emails per month) in Plan B
Overage (INR per million DP) cost : 63.26014
DRP: Chegg can extend such Lookback Period by any number of years. An additional subscription fee of
10% per year, above 1-year lookback, will be charged over and above the platform and usage charges in
such cases.
Dedicated onboarding & integration support
Customer success assistance post-go-live
To know the features of the Enterprise Plan please check the plan comparison doc.
Note:
CleverTap - Plan …
23 Aug 2022, 01:53 pm
ion.pdf

1. The above costing does not include any email consumables or applicable taxes. The slab mentioned
above is the total fixed annual costs apart from that overage will also be added as per the number of
data points captured (for more details please check the demo Service Order attached herewith).
Details of MoEngage’s Unlimited Event FUP Model
Enterprise Plan
For 3,00,000 MTUs unlimited events will be captured for the first 12 months and the cost will be:
INR 2,72,000 per month
INR 3,264,000 per year
Note:
For every 50K MTUs thereafter- INR 34,000 per month
For Up to 10 Million Cards per month- Included in Base Plan
For every 1 Million Cards thereafter- INR 850 per month
1 Million emails per month are included in the base price.
No FUP on events for the first 12 months. Post 12 months, the assessment of events consumption will
happen and the price will be revised.
The commercials is basis of billable MTUs
CleverTap - Sam…
23 Aug 2022, 01:22 pm
der.pdf

Billable MTUs is the maximum of-
Actual MTUs
Total Events/FUP
MTU or “Monthly Tracked User” is equivalent to each unique end-user profile that performs at least one
session (or) a defined event in a single calendar month. We count a user only once per month, even if
they do multiple events in a given month.
Free credits for 2 months
Marketing Automation Enterprise Plan and Advanced Analytics.
Monthly Pre-Paid Payment
No one-time on-boarding and set-up cost
Complimentary Customer Success Manager
Sample Order Form of MoEngage
Specific questions asked from MoEngage:-
What would be the cost calculation logic post 6 months of the unlimited plan?
The cost calculation post 6 months will be on the basis of the consumption of events per month and the
cost that we incur. We as a rule NEVER provide Unlimited Event FUP to any of our customers. For Chegg,
we understand the issue that is faced by you and hence, have taken a special provision to help you in
the initial days
MoEngage India …
23 Aug 2022, 01:59 pm
(1).pdf

What is the threshold of events you have decided in the Unlimited plan and if you observe that the limit
is being consumed then how will the overage be calculated post-observation period (6 months) of the
Unlimited plan?
The threshold that we shall consider post 6 months for this price is a FUP of 500 events per MAU per
month. If the event usage is between 100 events and 500 events we shall consider this pricing for the
rest of the year. If the usage is more than 500 events per month per MAU we would need to mutually
agree on higher pricing. If the events are within 100 events per month per MAU we can revert to the
Growth Plan price we had initially discussed.
What happens to leftover events/data points in the case of quarterly, half-yearly, and annual
subscriptions?
There is no carry forward for events.
How do you define events to calculate overage?
Cost calculation is done on the basis of Billable MTUs and FUP. Billable MTUs is the maximum of
Actual MTUs or
Total Custom Events/FUP
MTU or “Monthly Tracked User” is equivalent to each unique end-user profile that performs at least one
session (or) a defined event in a single calendar month. We count a user only once per month, even if
they do multiple events in a given month. Events generated by MoEngage (Campaign interactions such
as notification received, email sent, uninstall events, and user attribute updates) do not count towards
your MTU calculation.
What is your data retention policy and the cost involved for retaining data?

As mentioned we have a standard data retention policy, where User Attributes are stored for a lifetime,
Event data is stored for 2 months and Analytics is stored for 12 months. We can also change this to 3
months retention, 6 months retention, 12 months or 24 months retention for event and Analytics data.
We can provide 3 months retention at the same cost as standard retention. For 6 months, 12 months
and 24 months retention there will be 6%, 10% and 15% hike in the platform pricing.
How events will be captured for communication notification (Email, SMS, OBD, Telegram & WhatsApp)
sent through MoEngage?
MoEngage, by default, generates some of the events and attributes. These are called derived events and
derived attributes. Campaign Events and attributes are one of those.
E.g., Email sent, opened, clicked, viewed, etc., along with attributes like campaign (ID, name, type, event
time, SDK, App version, User email, etc.). The same goes with SMS and other channels like Push, In-apps,
and Whatsapp. We can analyze the same metrics for OBD and other media where we use connectors to
track the events and attributes that the 3rd party vendor shares with us.
How will you calculate the communication notification events for Email, SMS, OBD, WhatsApp and
Telegram messages sent to experts and what is the cost involved in it?
Email does not have separate pricing if you are using your own vendor.
If you are using connectors for SMS or WhatsApp or Telegram-Pricing would be as follows:
For every 10 Million Connector Calls/month- INR 68,000/month
How the events/data points will be calculated in case we integrate Zoho Desk?
Events that shall flow into MoEngage from Zoho Desk through an API will be considered a single event.
Is your Web-inbox feature live, will you be able to provide that service to Chegg?
Web Inbox is slated to be released by August End. Even if we take a buffer, we expect it to be live and
running by Mid September, by the time your account goes live.

What features will be there under WhatsApp integration?
The features will be:
1. Choose between Event Triggers, Periodic, & One time WhatsApp campaigns
2. Select the target audience, choose the trigger criteria for the notifications,
3. Set control Groups, Schedule the message, and define multiple conversion goals
4. Set delivery controls specific to a campaign.
5. Analytics - Check for campaign performance - delivery, conversions, error breakdown, read, clicked, etc.
6. Localization + A/B testing (Phase 2)
What is free credit for one month?
MoEngage shall provide the first month free.
Provide the details of the Marketing Automation Growth Plan and Advanced Analytics-
You can find the details of the plan on the link HERE
Cost comparison of email service provided by CleverTap &
MoEngage
Cost of email service by CleverTap:
For 1 Million Emails per month- INR 82,000 per month
Cost of Email service provided by MoEngage
For Upto 5 Million Emails per month- INR 1,48,750 per month
For every 1 Million emails thereafter- INR 25,500 per month

Plan & Price Comparison - Expert Management - Confluence.pdf

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