summary of in search of excellence written by tom peters and Robert waterman

1. Written by Tom Peters and Robert Waterman
in 1982.
Worked as a consultant at Mackinsey.
It is the lesson from America’s best-run
companies.
They studied more than 43 successful
companies.
In search of excellence

2. What drive success for these
companies?

3. 8- basics management
principles
 A bias for action
 Close to the customer
 Autonomy and freedom
 Productivity through people
 Hands on , value driven.
 Stick for knitting
 Simple form, lean staff.
 Simultaneous loose-tight properties.

4. Close to the customer
 By providing service.
 Really listen to the voice of customer.
 Use the voice as inputs.
 Quality, reliability of performance and loyalty
in dealer relationship.
 Other companies talked about it; the excellent
company do it.

5. Productivity through people
 Treat people as a adult.
 Treat them as a partners.
 Treat them with dignity and respect.
 Does not treat them as capital spending.
 Treat workers as the most important assets.

6. Hand on value driven
 A belief in ‘being the best’.
 A belief in the importance of the details of
execution , the nuts and bolts of doing the job
well.
 A belief in the importance of people as
individuals.
 A belief in superior quality and service.
 Belief in innovation.

7. Conclusion
 Soft is hard.
 Success is possible from excellency.
 Belief and respect are the biggest motivation.
 Capitalize on emotion.
“There can be no happiness if the things we believe
in are different from the things we do”
Freya Stark

8. Thank You