Learn about Safco's Core Business Unit, new products, advertising, and how to connect!

1. Safco Contract

2. Agenda:
• Safco Overview
• FY 13 Products
• Tools & Resources

3. Safco Products
Overview · Products · Resources · Action

4. » Division of Liberty Diversified International
A privately-held, global company spanning markets such as
paper and packaging, building products and workplace
environments (Seeyond & Patrician)
» Safco established 1966
» Dynamic product development; Good design for less
Safco Products

5. Safco Products
Overview · Products · Resources · Action

6. Available 1/1/14

8. Decori™ Accent Table
• Flared Chrome Leg
• Wood laminate top
• Two heights
• Smaller table can be used as an
alternative seat while using the
taller table to work on
SKU:
5098 Short
List Price: $139.00
5099 Tall
List Price: $169.00

9. Vari™ Accent Table
• Frosted tempered glass top
• Steel tripod base with chrome finish
• Perfect for reception, guest or waiting
areas
SKU: 5096WH
List Price: $139.00

10. Zenergy™ - Black Vinyl
• 17 1⁄2" (anti-burst) exercise ball
helps you concentrate and
supports better posture and
balance
• Antimicrobial
SKU: 4751BV
List Price: $259.00

11. Runtz™ Black Vinyl
• Perfect for waiting
areas, schools, daycares, lobbies or any space
for children
• Designed with an anti-burst exercise ball
• Antimicrobial
• Includes a pump
SKU: 4756BV
List Price: $249

12. Runtz™
Safco Angel
Collection
For every Runtz chair
purchased, Safco will donate
a percentage of the purchase price
to foundations for childhood cancer
research.

14. Rumba™ Line Extension Fixed &
T-Legs
• Cast aluminum construction available
with glides or inline skate casters
• Optional modesty panel for added
privacy
• Optional leg caps for T-Leg Tables for
cable management
SKU:
2090-97 Post Leg/T-Leg
List Price: Starting at $565.00
2084-85 Modesty Panel
List Price: Starting at $100.00
2086 T-Leg Caps
List Price: $50.00

15. Impromptu® Tables, Fixed & T-Leg
• Easily configure conference
rooms, training areas and meeting spaces
• Optional translucent modestly panel
• Both leg styles can be used on the
Impromptu table top
SKU:
2074-75 Fixed/T-Leg Base
List Price: Starting at $145.00
2066-67 Table Top, Rectangle
List Price: Starting at $225.00
2076-77 Modesty Panel
List Price: Starting at $70.00

17. Xpressions™ Stand-up
Workstation
• Patented Swinging Pendulum™ Footrest
Bar allows movement helping to increase
focus
• Made from tempered glass, the desk
surface can easily accommodate a laptop
computer
• Take notes right on the surface
SKU: 1941
List Price: $469.00

18. Scoot™ Workstations
• Sit-Down and Stand-Up Workstations nest
together
• Side pocket for active files
• Complements Scoot™ family of products
SKU:
1907 Sit-Down Workstation
List Price: $299.00
1908 Stand-Up Workstation
List Price: $349.00

20. Personal LED Lighting
• Energy-saving, economical LED
lighting
• Long-life
• Touch dimmer switch
• V-CUT, anti-glare filters present a
more natural and bright workspace
• Free of lead, mercury and UV rays
with zero pollution
SKU: 1000
List Price: Starting at $199.00

21. Scoot™ Mobile File with
Cushioned Seat
• Stylish, modern-hole pattern made
from steel
• Upholstered cushion provides extra
seating
• Customizable side access drawer
organizes hanging files and office
accessories
• Complements Scoot™ family of
products
SKU: 5380BL
List Price: $399.00

22. Deskside Wire Machine Stand
• Made with a steel frame and a powder
coat finish
• Two sturdy shelves
• Mobile on four swivel casters, (2 locking)
SKU: 5207
List Price: $149.00

23. Economy Wire Panel Accessories
• Simplistic design for any work area
• All panel accessories have over the panel
hooks that fit panels up to 3” thick
• Black finish
SKU:
4670 Triple Pocket
List Price: $25.00
4671B Triple Tray
List Price: $30.00
4672 Waterfall
List Price: $25.00

24. Onyx™ Panel Accessories
• Use the Onyx™ Multifunctional Panel
Organizer to meet a variety of needs
• Wall mounted or hung over panel
wall
SKU:
6450BL Multifunction Panel Organizer
List Price: $95.00
6455BL Panel Organizer Basket
List Price: $22.00

25. Steel Workstations
• Simple design and slim profile to fit
every workspace
• Steel, u-shaped legs
• Wood laminate top
SKU: 1943
List Price: $269.00

26. Knob-Adjust Keyboard Platform
• Sleek profile that conveniently tucks away
under the desk
• Single knob offers simple, easy height and
tilt adjustment to ensure comfort and
proper ergonomics
SKU: 2133BL
List Price: $159.00

27. Onyx™ Stackable Mesh Storage Bins
• Detachable accessory organizer mounts on
the front or the back
• Accommodate storage needs from office
supplies to letter-size hanging file folders
• Stack up to two high to optimize storage
space
SKU:
2164 Stackable Storage Bins
List Price: $53.00
2166BL Mesh File Box, Letter-Size
List Price: $33.00
2168BL Mesh File Box, Legal-Size
List Price: $39.00

29. Impromptu® Magazine Racks
• Magazine rack comes in 3, 5 or 7 pocket
option
• Heavy-duty steel for durability and comes in
a Black (BL) or Gray (GR) powder coat finish
• Wall mounting hardware is included
SKU:
4641 3 Pocket
List Price: $105.00
4642 5 Pocket
List Price: $150.00
4643 7 Pocket
List Price: $220.00

30. Scoot™ Bookcases & Credenza
• Bookcase comes in 2, 3, or 4 shelf options
• Modern hole designs
• Personal Bookcase for smaller work areas
• Complements Scoot™ family of products
SKU:
1600BL Credenza
List Price: $449.00
1601BL 2 Shelf Bookcase
List Price: $259.00
1602BL 3 Shelf Bookcase
List Price: $329.00
1603BL 4 Shelf Bookcase
List Price: $399.00
1604BL Personal Bookcase
List Price: $229.00
1605BL Cubby (3 Trays)
List Price: $79.00

31. Hospitality Beverage Carts
• Two-toned aluminum frame
• Three frosted, tempered glass shelves
designed to be removable for easy cleaning
• Middle shelf can be used as a serving tray
SKU:
8968SL Small Cart
List Price: $489.00
8969SL Large Cart
List Price: $589.00

32. Onyx™ Hospitality Organizers
• Removable dividers to easily organize
breakroom supplies and condiments
• 3276BL features a clever stand-up design to
store and organize coffee pods
SKU:
3274BL 1 Drawer Organizer
List Price: $39.00
3275BL 3 Drawer Organizer
List Price: $59.00
3276BL Stand-Up Organizer
List Price: $29.00

33. Grid Organization
• Stylish and ultra modern coat rack
• Great for first impression areas
• Use literature racks to display business forms,
corporate literature, industry magazines or
other magazines and literature pieces
SKU:
4663BL Coat Rack
List Price: $25.00
4660BL 3 Pocket
List Price: $45.00
4661BL 5 Pocket
List Price: $65.00
4662BL 7 Pocket
List Price: $90.00

35. Steel Storage Cabinets
• Made from heavy-gauge, all steel with uni-
body construction
• The two-tone powder coat finish in Tan (TN)
or Gray (GR) for a contemporary look
• Features a recessed locking door
handle, with a three-point locking design
SKU:
5530 27” Wall Mountable
List Price: $429.00
5531 42"
List Price: $589.00
5532 72"
List Price: $779.00

36. Evos™ Series Receptacles
• Durable steel frame with perforated steel panels
• Outdoor durable
• Available with ashtray
• Rigid plastic liner included
SKU:
9932BL Steel Side Opening, 15 Gal.
List Price: $525.00
9933BL Steel Side Opening with Ash, 15 Gal.
List Price: $590.00
9934BL Steel Side Opening, 38 Gal.
List Price: $705.00
9935BL Steel Side Opening with Ash, 38 Gal.
List Price: $775.00

38. Thrill ™ Chair
• Frameless poly back provides flexibility to
easily adapt to your unique shape for comfort
• New Guest Chairs are perfect for guests in
reception areas, meeting rooms or as an extra
seat in an office
SKU:
7044BL Guest Chair
List Price: $290.00
7043BL Task Chair
List Price: $480.00

39. Mezzo™ Task Chair
• Great price without compromising function
• Mesh back for breathability and an upholstered
seat
• Pneumatic seat height adjustment, swivel tilt
with tilt tension and tilt lock, adjustable t-pad
arms and adjustable lumbar
SKU: 7195BL
List Price: $295.00

40. Voice™ Quick Ship Chairs
• Choose plastic or mesh back with upholstered seat
• Features include: synchro mechanism with
slide, tilt tension, tilt lock and height-adjustable
arms
• Quick Ship: Order is ready to ship within 48 hours
SKU:
5085BL Plastic Back/Uph. Seat
List Price: $624.00
5085CH Plastic Back/Uph. Seat
List Price: $624.00
5085LT Plastic Back/Uph. Seat
List Price: $624.00
5086BL Mesh Back/Uph. Seat
List Price: $602.00

41. Optimus™ Task Chair
400 lb. Weight Capacity
• Contoured seat and back
• Rated for 24/7 use
• Designed with every shape and size in mind
• Reinforced mechanism with back tilt and
optional height and width adjustable arms
SKU:
3590 High Back
List Price: $495.00
3592BL High Back, Leather
List Price: $520.00
3591 Arm Kit
List Price: $115.00

42. Vy™ Sled Base Bistro
• 31” Seat Height
• Available in Black (BL), Grass (GS) and Lapis (LA)
• 350 lb. weight capacity
SKU: 4295
List Price: $249.00

43. Diaz™ Bistro & Guest Back Chairs
• Available in Guest or Bistro-Height
• A mesh back with Black Fabric (BL) or Black Vinyl
(BV) options
SKU:
4198BL Bistro-Height Mesh Back/Black Fabric
List Price: $329.00
4198BV Bistro-Height Mesh Back/ Vinyl Fabric
List Price: $329.00
5009BL Guest Mesh Back/ Black Fabric
List Price: $249.00
5009BV Guest Mesh Back/Vinyl Fabric
List Price: $249.00
4194 Guest Chair
List Price: $199.00
4195 Bistro Chair
List Price: $279.00

44. Diesel Stool
• 18” seat height
• Steel frame and clear coat Pewter finish
SKU: 6667
List Price: $79.00

45. Niche™ Nesting Chairs
• Upholstered and non-upholstered option
• Sturdy, 1” steel frame tubing and plastic back
• Wide seat pan ensures a more comfortable seat
SKU:
4390PLBL/PLSL Plastic Seat and Back
List Price: $299.00
4390UPBL/UPSL Upholstered Seat and Back
List Price: $299.00

46. Tuvi™ Executive Chair
• European styled chair, with stylish bonded
leather material
• Perfect for a private office, cubicle, meeting
or conference rooms
• High or Mid Back options
• Features a synchro mechanism with tilt
tension and tilt lock and height-adjustable
arms
SKU:
5070BL High Back
List Price: $395.00
5071BL Mid Back
List Price: $370.00

47. Priya™ Executive Chair
• Swivel tilt mechanism with tilt lock and
tilt tension
• Choose from a High or Mid Back option
• High Back features a cushioned pillow
top headrest
• Leather upholstery
SKU:
5075BL High Back
List Price: $375.00
5076BL Mid Back
List Price: $355.00

48. Vue™ Intensive-Use, Vinyl
• Black mesh fabric back with a Black vinyl seat
• Rated for 24/7 use, 500 lb. weight capacity
• Mesh back has ample support and ergonomic
shaping to prevent fatigue
SKU: 3397BV
List Price: $450.00

49. Vue™ Heavy-Duty Stool
• Black mesh fabric back with a black vinyl seat
• Rated for 24/7 use, 350 lb. weight capacity
• Mesh back has ample support and ergonomic
shaping to prevent fatigue
SKU: 3394BV
List Price: $535.00

50. Alday ™ Vinyl Chair
• Vinyl back and seat for easy cleanup
• Rated for 24/7 use, 500 lb. weight capacity
• Durable plastic ergo core back and reinforced
mechanism with back tilt
SKU: 3391BV
List Price: $465.00

51. Reve™ Series Quick Ship
• Choose from many great options
• Guest chairs stack up to six high with Straight Legs
and 12 high with the Sled Base
• Available in Black (BL), Lapis (LA) and Latte (LT)
• Quick Ship: Order is ready to ship within 48 hours
SKU:
6803 Task Chair, Round Back
List Price: $423.00
6804 Guest Chair, Sled Base, Round Back
List Price: $284.00
6805 Guest Chair, Straight Leg, Round Back
List Price: $360.00
6806 Bistro Height Chair, Round Back
List Price: $263.00

52. Safco Products
Objectives · Strategy · Products · Resources · Action

53. • World’s largest exchange for rich product
information
• Providing Safco partners with rich product content
• Used by hundreds of leading partners worldwide
• Resulting in increased conversions
• Measured increases of 12 – 36%
Key Initiative: E-Commerce

54. New Collateral Materials

55. Mind Share
Program

56. Concierge Buying Service
www.safcodealerrewards.com
• Jan-Dec of 2013 - ALL Safco Seating and Tables!
• Redeem for virtually anything. Starting at only 43,000 points you can fly anywhere in
the USA!
• Between May 1, 2013 and December 31, 2013 earn an additional 500 Rewards Points
(1,000 total) for every Safco Thrill Chair you purchase!

58. Designs Available in 48 Hours
• 700,000 square feet of office and warehouse space in 4 locations
• Over 1,800 SKU’s in stock, ready to ship in 48 hours
• West Coast Distribution Center in Riverside, CA
• East Coast Distribution Center in Norfolk, VA
• Made-to-order lead time of 10 – 15 days

59. • Graded in Fabrics from
Momentum, Mayer, Guilford of
Maine, Douglass
• Design Your Own
• COM capabilities
Finishing Touches

60. Symbols for CAD/CAP/GIZA

61. Rendering with Safco Symbols

62. Videos
• Enhanced Sales Content
– Product videos and animations
– Product tours
– Product assembly videos
– Currently have videos covering over 1200
SKUs
– Hosted on safcoproducts.com and on Safco
YouTube Channel
www.youtube.com/user/SafcoProducts

63. Technology
• Website Enhancements—online and email-able catalog, sell sheets, literature,
video content, finish samples, assembly instructions
• iPhone /Mobile Apps

64. Social Media

65. Commitment in Advertising

66. Advertising Support

67. SafcoProducts.com