1. Sustainable Frontiers
WAYNE VISSER
Unlocking Change through Business, Leadership and Innovation
P U B L I S H I N G
Greenleaf
Greenleaf Publishing
Aizlewood’s Mill, Nursery Street
Sheffield S3 8GG, UK
Tel: +44 (0)114 282 3475
www.greenleaf-publishing.com
Cover design by Sadie Gornall-Jones
SustainableFrontiersWAYNEVISSER
This book throws down the gauntlet to business to step up to be the cata-
lyst for a sustainable future. It presents eight keys to unlocking transforma-
tional change ­­— through leadership,­enterprise, innovation, transparency,
engagement, responsibility, integration and future-fitness. Far from being
another tame review of corporate social responsibility and sustainable
business initiatives, the book dispels the myths of sustainability and chal-
lenges us to let go of old systems that are failing to deliver economic, social
and environmental transformation. It gets to the heart of why the sustain-
ability and CSR movements have failed in the past and offers a new view
of how sustainable business practices can shape-shift to make a genuine
difference inside and outside organizations.
The book gathers together experiences from across the globe and
shows the reader what can be achieved with the right vision and leader-
ship. Expect to be challenged, engaged and inspired to join the revolu-
tion on the sustainable frontier.
Sustainable Frontiers brings the kind of well-informed yet readable insights to
sustainability that we have come to expect from Wayne Visser.
Laura J. Spence, Professor of Business Ethics, Royal Holloway University of London
Visser has woven a “wonder-full” quilt of ideas, contexts and currents on
where sustainability has brought us ­— and could take us. Enjoyable, erudite,
entertaining and enlightened.
Dr Puvan J Selvanathan, Head, Food and Agriculture, UN Global Compact
A book for the season – a time for doing, a time for moving ahead and not a
time for endless debate and posturing. A must-read for anyone interested in
CSR/sustainability.
Thomas Thomas, CEO, ASEAN CSR Network
Sustainable Frontiers offers a radically different approach on how to handle change.
Clem Sunter, Scenario Planner and author of 21st Century Megatrends
True to its title, [it] is an out-of-the-box, transformative, holistic vision of “future
earth” that takes one well beyond current concerns about sustainability. Listen
up, students, professors, corporate leaders!
William C. Frederick, Professor Emeritus, Katz Graduate School of Business,
University of Pittsburgh and author of Natural Corporate Management
If you want to sort the wheat from the chaff, and disentangle the gobbledegook
from the ideas and practice that really matter, then Wayne Visser is your man.
Jonathon Porritt, Founder Director, Forum for the Future