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we presented the chapter 12 from International marketing by CATEORA & GRAHAM.
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presentation on Global marketing management
1.
2.
Saddam Adil saddamadil@gmail.com Its me….
3.
4.
Benefits of Global
Marketing
5.
6.
1.Preliminary Analysis and screening-Matching
company and country needs
7.
Kaisar Its me….
8.
2.Defining The Target
Markets And Adapting The Marketing Mix Accordingly
9.
3. Developing The
Marketing plan
10.
4. Implementation and
Control
11.
Alternative Market entry
Strategies • Exporting • Contractual Agreement • Strategic Alliance • FDI
12.
Exporting
13.
Salma Akter Its me….
14.
Contractual Agreement
15.
Strategic Alliance
16.
Prosenjit Its me….
17.
Foreign Direct Investment(FDI)
18.
Organizing for Global Development
Download now