Group presentation for Big Data and Analytics class on the Hopper airline booking and prediction app. Goal was to underline what they were doing and create a live discussion on other use-cases for similar technology.
1. Hopper
Amanda Back I Sara Betancur I Jorge Campos I Saad Haider | Iku Hirosaki | Grigorios Nikolaou I Mercedes Rodenas
Using Big Data to make this big world,
a little smaller.
10. The Value of Using the Model
For customers For Hopper
11. How could we improve Hopper?
Feature
improvements
Destinations
you might also
like...
Hawaii
Venice
Customer Behavior mapping and
targeted marketing
14. Conclusion
Data has an overwhelming effect on our everyday actions, as individuals and businesses.
With the right business-thinking and marketing,
Big Data can make this big world, a little smaller.
15. Sources
Surry, Patrick. (2015). How the bunny saves you money. Retrieved from:
http://www.hopper.com/research/bunny-saves-money/
Papadakis, Manolis. (2012) Predicting Airfare Prices. Retrieved from:
http://cs229.stanford.edu/proj2012/Papadakis-PredictingAirfarePrices.pdf