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2018 SVN Value Proposition


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A comprehensive overview of the SVN Difference and how our unique culture, innovative tools, and advanced systems help to create amazing value for our clients, colleagues and communities.

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2018 SVN Value Proposition

  1. 1. COMMERCIAL REAL ESTATE ADVISORS A comprehensive overview of the SVN Difference and how our unique culture, innovative tools, and advanced systems help to create amazing value for our clients, colleagues and communities. VALUE PROPOSITION
  2. 2. YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM THE SVN® BRAND was founded in 1987 out of a desire to improve the commercial real estate industry for all stakeholders through cooperation and organized competition. SVN® is comprised of over 1,600 Advisors and staff in 200+ offices across the globe. Geographic coverage and amplified outreach to traditional, cross- market and emerging owners and tenants is the only way to achieve maximum value for our clients. Our proactive promotion of properties and fee sharing with the entire commercial real estate industry is our way of putting clients’ needs first. This is our unique Shared Value Network® and just one of the many ways that SVN Advisors create amazing value with our clients, colleagues and communities. Our robust global platform, combined with the entrepreneurial drive of our business owners and their dedicated SVN Advisors, assures representation that creates maximum value for our clients. This is the SVN Difference.
  3. 3. SVN® was founded on the belief that proactively cooperating and collaborating with the global commercial real estate community is the right thing to do for our clients and the best way to ensure maximum value for a property. We have expanded this ideology to include a Shared Value Network approach across all our service lines, offices and the communities where our Advisors live and work. SHARED VALUE NETWORK® YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM
  4. 4. OUR BUSINESS MODEL We pride ourselves on the unique and progressive culture that now helps to define the SVN® franchise business model. Our values and principles are derived from the belief that we can work together and succeed in creating amazing value for our clients, our colleagues and our communities. • The backbone of the SVN business model encompasses: • Local independent ownership with the ability to expand with a global network • A full suite of property and asset services • Client-first representation through our Shared Value Network® • Enterprise-wide core covenants • Collaborative fee sharing platform I enjoy working with SVN because of the collaborative culture and the commitment of putting client interests first. Starting out as an intern, I was able to observe and learn first-hand the transaction process. SVN provided me the tools and resources I needed to smoothly transition from an intern into a full-time advisor position. “ SVN | FRANCHISE NAME | WWW.SVN.COMYOUR TEXT HERE Bryce McNeely, Associate Advisor SVN | Denver Commercial
  5. 5. BUSINESS SUPPORT SERVICES SVN® TECHNOLOGY PLATFORM G Suite by Google Cloud SVN provides all SVN offices with G Suite by Google Cloud, including enterprise class services and support. G Suite cloud-based apps include: Gmail™, Google Calendar™, Google Docs™, Google Drive™, Google Sheets™, Google+™, and Hangouts™. mySVN Dashboard Our SVN Advisors have a multitude of resources. This is why we created the mySVN Dashboard. The mySVN Dashboard is your link to all of the tools and resources we offer our Advisors and staff. It includes a document and video library where numerous presentations, best practices, marketing materials and graphics, training content, and information on preferred vendors can be found. The SVN organization-wide event calendar allows you to stay connected and participate in online training, product-type calls, SVN | Live®, and other events. Online Property Marketing Platform Through our exclusive enterprise relationship with Buildout, we are able to offer our Advisors an extraordinarily customized online property marketing platform. Advisors will have the tools necessary to create a variety of custom documents, email marketing campaigns, and supporting financial and demographic information. In addition, document vaults, property websites, external website plugins and third-party listing site integrations are available. Salesforce-based Commercial Real Estate CRM Apto is a commercial real estate software program designed to provide tools for customer relationship management (CRM), deal management and back-office operations. This cloud-based software is available to SVN Advisors at below-market pricing and allows Advisors to conduct business wherever there is an internet connection and from any type of device. PREFERRED VENDOR PROGRAM SVN has an established Preferred Vendor Program featuring companies that offer services, programs and products that could best benefit your business and help you achieve greater success. Each company goes through a rigorous vetting process, as we only enroll those that meet our high standards and criteria. The vendors who are included in our Preferred Vendor Program have the opportunity to host online informational and instructional webinars for SVN Advisors and staff. The webinar recordings are available online. YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM
  6. 6. PROPERTY MARKETING Custom Marketing Materials SVN® provides customized and branded property and services marketing materials that have been designed exclusively for SVN Advisors. Our comprehensive online property marketing program gives SVN Advisors the opportunity to promote and market properties using some of the most extensive and creative marketing materials in the industry. Product Specialty Expertise Each SVN specialty practice area is supported by a Product Council that provides SVN Advisors with the opportunity to learn, network, share expertise and present properties to colleagues who work within similar property sectors. Increased Listing Distribution Channels SVNConnect (custom mobile app) SVN | Live® Weekly Property Broadcast Automated listing syndication Digital and social media campaigns ENTERPRISE MARKETING CLIENT-FACING EVENTS SVN | Live® The SVN | Live® Weekly Property Broadcast is presented each week and features a selection of SVN properties from all asset classes. During SVN | Live, SVN Advisors present their clients’ properties to the open market, which results in greater exposure to an increased network of buyers and greater visibility for all listings. Ultimately this creates higher value for our clients. Investor | Economic Forum Webinar Series Our Investor | Economic Forum Webinar Series is a collection of quarterly webinars featuring industry-leading economists who provide insight and analysis on key market trends and outlooks for the commercial real estate industry and the national and global economies. BRAND DEVELOPMENT Branded Templates Branded templates for a wide variety of online and printed marketing materials are available to all of SVN® online through the mySVN Dashboard. Templates available include stationery products, marketing sell sheets, social media banners, property signage, and much more. We are constantly adding to our template library so that you have all of the marketing tools necessary to succeed. The SVN® Difference Presentation This multimedia presentation provides an overview of SVN’s Shared Value Network® and demonstrates how we use the power of compensated cooperation to mobilize and engage both our SVN Advisors and the external brokerage community in selling our clients’ properties. Regional and National Advertising Opportunities SVN has established relationships with advertising vendors who specialize in the commercial real estate industry. Through our preferred vendor program, you have the opportunity to promote your office, services provided, and properties to a wider audience by taking advantage of these specialized advertising services. YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM
  7. 7. IN-PERSON TRAINING SVN | Jumpstart® SVN | Jumpstart is our in-person, comprehensive training program, which is designed to provide SVN Managing Directors, Advisors and team members with the information needed to leverage all of the SVN systems, tools and resources available. SVN | Jumpstart is presented 3 to 4 times per year at various locations across the United States. SVN | Advisor Elite Program SVN | Advisor Elite is a 12 month, all-encompassing training program designed exclusively for top SVN Advisors. Enrollment is limited, allowing participants the opportunity to communicate with their peers on a more personal level. They will learn how to push their own boundaries and encourage one another to experience what it takes to elevate their brokerage skills, knowledge and expertise to a higher level of success. Operations Summit Our Operations Summit is held once a year and gives all SVN operations, marketing and administrative staff the opportunity to network, share best practices and acquire more advanced skills and knowledge of the SVN systems, tools and resources available. TRAINING ONLINE TRAINING System for Growth™ (S4G) System for Growth is an online training platform that includes live and online training classes, conference calls and onboarding webinars designed for Managing Directors, Advisors and staff. Prerequisite courses for SVN | Jumpstart and training videos for SVN platforms and technologies can also be found within S4G. Best Practices Webinar Series This monthly webinar series features guest speakers and top performers from within the commercial real estate industry who present successful strategies and best practices that are intended to help attendees grow their business. Interviews, presentations and live Q&A sessions provide the opportunity for all attendees to participate. YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM
  8. 8. SVN® CORE SERVICES SALES LEASING PROPERTY MANAGEMENT TENANT REPRESENTATION CORPORATE SERVICES SVN® BENCHMARKS 2016 SPECIALTY PRACTICE AREAS Auction Services Distressed Assets Golf & Resorts Hospitality Industrial Institutional Capital Markets Land & Development Medical Office Multifamily Office Restaurant Retail Self Storage SFR Portfolio Single Tenant Investment TRANSACTION VOLUME UNITED STATES NATIONAL DISTRIBUTION* PRODUCT TYPE NATIONAL DISTRIBUTION BY PRODUCT VOLUME** $10.6 BILLION TOTAL VALUE OF SALES AND LEASE TRANSACTIONS *DATA BASED ON U.S. SALES **The statistics in the document were compiled from all transactions reported by our franchises in 2016. They are not audited. YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM
  9. 9. SVN® COMMUNITY • SVN® Annual Conference • SVN Advisor Elite Programs • Specialty Practice Area Product Councils • National, Regional And Local Trade Shows And Conferences • Social Media Your really cool quote can go here. -SVN Advisor SVN | Franchise Name “ SVN® RESEARCH Real Capital Analytics (RCA) is the leading authority when it comes to the data that drives commercial real estate investment markets. CRE professionals depend on RCA’s unique insight, timely and reliable transaction data and their valuable intelligence on market pricing, capital flows and investment trends. RCA covers all property types and classifies them into 110 sub-types for all large and small markets across 146 countries around the globe. REAL CAPITAL ANALYTICS YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM SVN Advisors receive monthly macroeconomic updates and investor insights that focus on the current state of the industry. They also have the opportunity to participate in quarterly calls hosted by some of the leading economic experts within commercial real estate. By acquiring this knowledge, SVN Advisors are able to provide our clients superior real estate investment and consulting services. INDUSTRY UPDATES & INSIGHTS
  10. 10. YOUR TEXT HERE The SVN value proposition is rooted in our shared fee policy and core covenants. These two factors inspire SVN offices and Advisors to collaborate and act in the best interests of our clients. It is through this transparency that the SVN brand has become one of the most recognized and trusted in the industry. DIANE DANIELSON Chief Operating Officer SVN International Corp. “ SVN® CORE COVENANTS A company’s core values provide clarity on what is truly important for organizational success, personal and professional conduct and what to expect from each other. At SVN® our Core Covenants personify our values and culture and differentiate us from the competition. SVN | FRANCHISE NAME | WWW.SVN.COM
  11. 11. 745 Atlantic Ave., 8th Floor | Boston, MA 02111 ©2018 SVN International Corp. All Rights Reserved. SVN and the SVN COMMERCIAL REAL ESTATE ADVISORS Logos are registered service marks of SVN International Corp. All SVN® offices are independently owned and operated. This is not a franchise offering. A franchise offering can only be made through a Franchise Disclosure Document. COMMERCIAL REAL ESTATE ADVISORS Rev.1.FS