A comprehensive overview of the SVN Difference and how our unique culture, innovative tools, and advanced systems help to create amazing value for our clients, colleagues and communities.

1. COMMERCIAL REAL ESTATE ADVISORS
A comprehensive overview of the SVN Difference and how our unique
culture, innovative tools, and advanced systems help to create
amazing value for our clients, colleagues and communities.
VALUE
PROPOSITION

2. YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM
THE SVN® BRAND was founded in 1987 out of a desire to
improve the commercial real estate industry for all stakeholders
through cooperation and organized competition. SVN® is comprised of
over 1,600 Advisors and staff in 200+ offices across the globe.
Geographic coverage and amplified outreach to traditional, cross-
market and emerging owners and tenants is the only way to achieve
maximum value for our clients.
Our proactive promotion of properties and fee sharing with the entire
commercial real estate industry is our way of putting clients’ needs
first. This is our unique Shared Value Network® and just one of the
many ways that SVN Advisors create amazing value with our clients,
colleagues and communities.
Our robust global platform, combined with the entrepreneurial drive
of our business owners and their dedicated SVN Advisors, assures
representation that creates maximum value for our clients. This is the
SVN Difference.

3. SVN® was founded on the belief that proactively cooperating and
collaborating with the global commercial real estate community is
the right thing to do for our clients and the best way to ensure
maximum value for a property.
We have expanded this ideology to include a Shared Value Network
approach across all our service lines, offices and the communities
where our Advisors live and work.
SHARED VALUE NETWORK®
YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM

4. OUR BUSINESS MODEL
We pride ourselves on the unique and
progressive culture that now helps to
define the SVN® franchise business model.
Our values and principles are derived from
the belief that we can work together and
succeed in creating amazing value for our
clients, our colleagues and our
communities.
• The backbone of the SVN business model
encompasses:
• Local independent ownership with the
ability to expand with a global network
• A full suite of property and asset services
• Client-first representation through our
Shared Value Network®
• Enterprise-wide core covenants
• Collaborative fee sharing platform
I enjoy working with SVN because of the collaborative culture and the commitment of putting
client interests first. Starting out as an intern, I was able to observe and learn first-hand the
transaction process. SVN provided me the tools and resources I needed to smoothly transition
from an intern into a full-time advisor position.
“
SVN | FRANCHISE NAME | WWW.SVN.COMYOUR TEXT HERE
Bryce McNeely, Associate Advisor
SVN | Denver Commercial

5. BUSINESS SUPPORT SERVICES
SVN® TECHNOLOGY PLATFORM
G Suite by Google Cloud
SVN provides all SVN offices with G Suite by Google Cloud, including enterprise class services and support. G Suite cloud-based
apps include: Gmail™, Google Calendar™, Google Docs™, Google Drive™, Google Sheets™, Google+™, and Hangouts™.
mySVN Dashboard
Our SVN Advisors have a multitude of resources. This is why we created the mySVN Dashboard. The mySVN Dashboard is your
link to all of the tools and resources we offer our Advisors and staff. It includes a document and video library where numerous
presentations, best practices, marketing materials and graphics, training content, and information on preferred vendors can be
found. The SVN organization-wide event calendar allows you to stay connected and participate in online training, product-type
calls, SVN | Live®, and other events.
Online Property Marketing Platform
Through our exclusive enterprise relationship with Buildout, we are able to offer our Advisors an extraordinarily customized
online property marketing platform. Advisors will have the tools necessary to create a variety of custom documents, email
marketing campaigns, and supporting financial and demographic information. In addition, document vaults, property websites,
external website plugins and third-party listing site integrations are available.
Salesforce-based Commercial Real Estate CRM
Apto is a commercial real estate software program designed to provide tools for customer relationship management (CRM),
deal management and back-office operations. This cloud-based software is available to SVN Advisors at below-market pricing
and allows Advisors to conduct business wherever there is an internet connection and from any type of device.
PREFERRED VENDOR PROGRAM
SVN has an established Preferred Vendor Program featuring companies that offer services, programs and products that could
best benefit your business and help you achieve greater success.
Each company goes through a rigorous vetting process, as we only enroll those that meet our high standards and criteria. The
vendors who are included in our Preferred Vendor Program have the opportunity to host online informational and instructional
webinars for SVN Advisors and staff. The webinar recordings are available online.
YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM

6. PROPERTY MARKETING
Custom Marketing Materials
SVN® provides customized and branded
property and services marketing materials
that have been designed exclusively for
SVN Advisors.
Our comprehensive online property
marketing program gives SVN Advisors the
opportunity to promote and market
properties using some of the most
extensive and creative marketing materials
in the industry.
Product Specialty Expertise
Each SVN specialty practice area is
supported by a Product Council that
provides SVN Advisors with the opportunity
to learn, network, share expertise and
present properties to colleagues who work
within similar property sectors.
Increased Listing Distribution
Channels
SVN.com
SVNConnect (custom mobile app)
SVN | Live® Weekly Property Broadcast
Automated listing syndication
Digital and social media campaigns
ENTERPRISE
MARKETING
CLIENT-FACING EVENTS
SVN | Live®
The SVN | Live® Weekly Property Broadcast is
presented each week and features a selection
of SVN properties from all asset classes.
During SVN | Live, SVN Advisors present their
clients’ properties to the open market, which
results in greater exposure to an increased
network of buyers and greater visibility for all
listings. Ultimately this creates higher value for
our clients.
Investor | Economic Forum Webinar
Series
Our Investor | Economic Forum Webinar Series
is a collection of quarterly webinars featuring
industry-leading economists who provide
insight and analysis on key market trends and
outlooks for the commercial real estate
industry and the national and global
economies.
BRAND DEVELOPMENT
Branded Templates
Branded templates for a wide variety of online
and printed marketing materials are available
to all of SVN® online through the mySVN
Dashboard. Templates available include
stationery products, marketing sell sheets,
social media banners, property signage, and
much more. We are constantly adding to our
template library so that you have all of the
marketing tools necessary to succeed.
The SVN® Difference Presentation
This multimedia presentation provides an
overview of SVN’s Shared Value Network® and
demonstrates how we use the power of
compensated cooperation to mobilize and
engage both our SVN Advisors and the external
brokerage community in selling our clients’
properties.
Regional and National Advertising
Opportunities
SVN has established relationships with
advertising vendors who specialize in the
commercial real estate industry. Through our
preferred vendor program, you have the
opportunity to promote your office, services
provided, and properties to a wider audience
by taking advantage of these specialized
advertising services.
YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM

7. IN-PERSON TRAINING
SVN | Jumpstart®
SVN | Jumpstart is our in-person, comprehensive
training program, which is designed to provide SVN
Managing Directors, Advisors and team members
with the information needed to leverage all of the
SVN systems, tools and resources available. SVN |
Jumpstart is presented 3 to 4 times per year at
various locations across the United States.
SVN | Advisor Elite Program
SVN | Advisor Elite is a 12 month, all-encompassing
training program designed exclusively for top SVN
Advisors. Enrollment is limited, allowing participants
the opportunity to communicate with their peers on
a more personal level. They will learn how to push
their own boundaries and encourage one another
to experience what it takes to elevate their
brokerage skills, knowledge and expertise to a
higher level of success.
Operations Summit
Our Operations Summit is held once a year and
gives all SVN operations, marketing and
administrative staff the opportunity to network,
share best practices and acquire more advanced
skills and knowledge of the SVN systems, tools and
resources available.
TRAINING
ONLINE TRAINING
System for Growth™ (S4G)
System for Growth is an online training platform
that includes live and online training classes,
conference calls and onboarding webinars
designed for Managing Directors, Advisors and
staff.
Prerequisite courses for SVN | Jumpstart and
training videos for SVN platforms and
technologies can also be found within S4G.
Best Practices Webinar Series
This monthly webinar series features guest speakers and
top performers from within the commercial real estate
industry who present successful strategies and best
practices that are intended to help attendees grow their
business. Interviews, presentations and live Q&A sessions
provide the opportunity for all attendees to participate.
YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM

8. SVN® CORE SERVICES
SALES
LEASING
PROPERTY MANAGEMENT
TENANT REPRESENTATION
CORPORATE SERVICES
SVN® BENCHMARKS 2016
SPECIALTY
PRACTICE AREAS
Auction Services
Distressed Assets
Golf & Resorts
Hospitality
Industrial
Institutional Capital Markets
Land & Development
Medical Office
Multifamily
Office
Restaurant
Retail
Self Storage
SFR Portfolio
Single Tenant Investment
TRANSACTION VOLUME
UNITED STATES NATIONAL DISTRIBUTION*
PRODUCT TYPE
NATIONAL DISTRIBUTION BY PRODUCT VOLUME**
$10.6 BILLION
TOTAL VALUE OF SALES AND
LEASE TRANSACTIONS
*DATA BASED ON U.S. SALES
**The statistics in the document
were compiled from all transactions
reported by our franchises in 2016.
They are not audited.
YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM

9. SVN® COMMUNITY
• SVN® Annual Conference
• SVN Advisor Elite Programs
• Specialty Practice Area Product Councils
• National, Regional And Local Trade Shows
And Conferences
• Social Media
Your really cool quote can go here.
-SVN Advisor
SVN | Franchise Name
“
SVN® RESEARCH
Real Capital Analytics (RCA) is the leading
authority when it comes to the data that
drives commercial real estate investment
markets. CRE professionals depend on
RCA’s unique insight, timely and reliable
transaction data and their valuable
intelligence on market pricing, capital
flows and investment trends.
RCA covers all property types and
classifies them into 110 sub-types for all
large and small markets across 146
countries around the globe.
REAL CAPITAL ANALYTICS
YOUR TEXT HERE SVN | FRANCHISE NAME | WWW.SVN.COM
SVN Advisors receive monthly
macroeconomic updates and investor
insights that focus on the current state of
the industry. They also have the
opportunity to participate in quarterly
calls hosted by some of the leading
economic experts within commercial real
estate.
By acquiring this knowledge, SVN Advisors
are able to provide our clients superior
real estate investment and consulting
services.
INDUSTRY UPDATES & INSIGHTS

10. YOUR TEXT HERE
The SVN value proposition is rooted in our shared fee policy and core
covenants. These two factors inspire SVN offices and Advisors to
collaborate and act in the best interests of our clients. It is through
this transparency that the SVN brand has become one of the most
recognized and trusted in the industry.
DIANE DANIELSON
Chief Operating Officer
SVN International Corp.
“
SVN® CORE
COVENANTS
A company’s core values provide
clarity on what is truly important for
organizational success, personal and
professional conduct and what to
expect from each other. At SVN® our
Core Covenants personify our values
and culture and differentiate us
from the competition.
SVN | FRANCHISE NAME | WWW.SVN.COM

11. 745 Atlantic Ave., 8th Floor | Boston, MA 02111
www.svn.com
©2018 SVN International Corp. All Rights Reserved. SVN and the SVN COMMERCIAL REAL ESTATE ADVISORS Logos are registered service marks of SVN International Corp.
All SVN® offices are independently owned and operated. This is not a franchise offering. A franchise offering can only be made through a Franchise Disclosure Document.
COMMERCIAL REAL ESTATE ADVISORS
Rev.1.FS