This document discusses using a hybrid marketing challenge to validate new services and get feedback from stakeholders. It provides examples of stakeholders that were engaged for challenges in the agricultural and media sectors. The challenges helped launch some new services and products, save marketing budget, create content, and achieve strategic goals. It concludes by recommending defining a clear challenge, bringing diverse stakeholders together around a common goal and KPIs, and having strict process management for future hybrid marketing challenges.

1. @elkejeu
@catoleonard
GLASSROOTS

2. GLASSROOTS

3. GLASSROOTS

4. GLASSROOTS

5. GLASSROOTS

6. GLASSROOTS

7. BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
BLA
GLASSROOTS

8. GLASSROOTS

9. GLASSROOTS

10. HYBRID MARKETING
CHALLENGE
Validate ‘go to market’ of new services
GLASSROOTS

11. GLASSROOTS

12. Pig farmers
Advisor to Minister
Of Agriculture
European regulator
Professor veterinary
medicine
Pharmacists
Boerenbond
GLASSROOTS

13. RESULTS STAKEHOLDER ENGAGEMENT
ONLY 2 OF 4 SERVICES LAUNCHED
2 NEW PRODUCT IDEAS
MARKETING BUDGET SAVED
GLASSROOTS

14. HYBRID MARKETING
CHALLENGE
Content creation & storytelling
GLASSROOTS

15. GLASSROOTS

16. Media
Onderwijs
Soft-en hardware
Telco
Overheid
NGO
Federaties
GLASSROOTS

17. RESULTS STAKEHOLDER ENGAGEMENT
ONE WEEK LIVE RADIO
HELP DESK WITH STAKEHOLDER EXPERTS
STRATEGIC GOAL VRT
GLASSROOTS

18. DEFINE YOUR CHALLENGE
BRING DIVERSE STAKEHOLDERS TOGETHER
What did we learn?
DEFINE THE COMMON GOAL & KPI’S
STRICT PROCESS MANAGEMENT
GLASSROOTS

19. GLASSROOTS