I have to welcome everyone to the conference as well as drop a few nuggets. This year I wanted to give a few examples of how we tell the story for events that we do. There are examples from Route 66 Marathon, Tulsa Oktoberfest, Adroit Events NYE party, and A/B testing for my client MyMedlab.com.

1. Follow us @SMTULSA
Official
Hashtag
#SMTULSA

2. SOCIAL BUSINES
CONFERENCE

5. Follow us @SMTULSA
#TulsaOktoberfest
#scotfest

6. Follow us @SMTULSA
#RT66RUN

7. Follow us @SMTULSA
#GatsbyNewYear
@EvaThePhotographer

8. #TULSALibrar
y

9. Pocahontas Greadington
Learning &
Creativity Center

11. I KNOW WHAT YOU’RE
ASKING

12. #SMTULSA

13. WHAT IS YOUR
PURPOSE?
WRITE DOWN YOUR
PURPOSE FOR
BEING HERE.

14. OWN THE ACT OF
GETTING WHAT YOU NEED

15. DON'T JUST
SIT THERE!

16. BE PRESENT
DEAL WITH DISTRACTIONS IN
BATCHES LATER

18. BE YOUR MOST
FRIENDLY SELF

19. SOMEONE HERE NEEDS TO
MEET YOU

22. THANK YOU

23. THANK YOU
Magical Elves

24. THANK YOU
@alberhoh

25. THANK YOU TO OUR SPONSORS

26. MEET THE SPEAKERS

27. MEET THE SPEAKERS

28. POWERPOINT

29. The SMTULSA Games

30. #PutTulsaInI
t

31. #TulsaLibrary
Scavenger Hunt

32. Follow us @SMTULSA

33. Once upon a
time not long ago

34. Here……. we go
Once upon a time not long ago
When people wore pajamas and lived
life slow
When laws were stern and justice
stood
And people were behavin' like they
ought ta good
There lived a lil' boy who was misled
By anotha lil' boy and this is what
he said….

35. STORYTELLING IN THE DIGITAL
AGE

36. Most
Popular
Social
Networks

40. Challenge: Expand the
Story

42. Challenge: Tell a New Story

43. #GatsbyNewYear

44. CHALLENGE: WHICH STORY WORKS?
#mymedlab

45. CHALLENGE: LET THE STORY TELL ITSELF - LIVE
@Route66Marathon

48. MORAL OF
THIS STORY?

49. GO VISUAL ON SOCIAL MEDIA!
CONTENT WITH VISUALS GET 94% MORE TOTAL VIEWS
VISUAL CONTENT IS 40 TIMES MORE LIKELY TO BE SHARED
ON SOCIAL MEDIA
100 MILLION HOURS OF VIDEO IS WATCHED ON
FACEBOOK PER DAY
TWEETS WITH PHOTOS GET 35% BOOST IN RETWEETS
90 MILLION PHOTOS ARE UPLOADED DAILY TO INSTAGRAM

51. JOIN US AT
WXYZ BAR AT ALOFT

52. WELCOME TO
DAY 2

54. #Tweet4Toys

57. #TulsaLibrary
Scavenger Hunt

58. #PutTulsaInI
t

59. @GOPuck
Smtulsa19
30% off

60. @MovoPhoto
Smtulsa
15% off

61. PLAN OF
ACTION

62. THE SOCIAL BREWER

63. THE SOCIAL BREWERTHE SOCIAL BREWER

64. PLAN OF
ACTION

65. JOIN US AT
The Taproom at Marshall Brewing
@MarshallBrewingTaproom