What's the major challenge with social media for local businesses? Competing not just with other local competitors, but with the social media feeds of friends and family. You need to be strategic! Claim your territory, optimize your presence, share great content, and engage your followers.

2. SOCIAL MEDIA FOR LOCAL:
GETTING YOUR BUSINESS SEEN IN
YOUR COMMUNITY

4. WHY IS BUILDING A LOCAL SOCIAL
MEDIA FOLLOWING SO HARD?

7. SO WHAT CAN YOU DO?

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10. CLAIM YOUR TERRITORY!
(PROFILES)

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17. OPTIMIZE YOUR PRESENCE

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28. CREATE CONTENT

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35. ENGAGE YOUR FOLLOWERS

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