Farmie Market SMBTV #15 Presentation

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Sarah Gordon of Farmie Market's presentation for SMBTV #15. Sarah is the owner of Farmie Market, and offered up tips for balancing promotion and business management through time management.

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Farmie Market SMBTV #15 Presentation

  1. 1. FarmieMarket @farmiemarket FarmieMarket farmiemarket Sarah Avery Gordon Founder/Chief Executive Manager
  2. 2. FarmieMarket @farmiemarket FarmieMarket farmiemarket
  3. 3. Our Mission - Improve sales for small family farms - Connect families with quality local food - Strengthen rural and regional economies How it works 1. Visit www.farmiemarket.com 2. Enter your zip code to connect to your local market 3. Add items to your shopping cart 4. Check out with your credit card 5. Your order will be delivered to your door! FarmieMarket @farmiemarket FarmieMarket farmiemarket
  4. 4. FarmieMarket @farmiemarket FarmieMarket farmiemarket 2013 2012 2011 2010 Expanded to Mohawk Valley Expanded to Hudson Valley; Hired HV & Saratoga Mgrs. Expanded to Schenectady, Rensselaer & Saratoga Co.’s Launched in Albany County My Greatest ChallengeMy Greatest Challenge inin Launching My Small Business:Launching My Small Business: TIME MANAGEMENT! Managing Marketing AND Operations Effectively
  5. 5. “Sounds familiar… So, what can I do?” Ask yourself… • What are my business goals? • How effectively am I meeting my goals? • How am I most effectively reaching my goals? Then… • Make a strategy to improve your ability to meet goals • SCHEDULE TIME to implement, test, analyze and optimize your strategy FarmieMarket @farmiemarket FarmieMarket farmiemarket
  6. 6. Schedule & Strategize Your Social Time Weekly
  7. 7. Seven Simple Steps That Make Me Look So Social! 1. Stay current on social media best practices 2. Connect with people in your field 3. Analyze your social media impact 4. Create original content for your industry 5. Soak in what others are sharing 6. Seek new share-worthy content 7. Schedule your sharing and keep taking care of business! FarmieMarket @farmiemarket FarmieMarket farmiemarket
  8. 8. Stay Current on Social Media Best Practices FarmieMarket @farmiemarket FarmieMarket farmiemarket
  9. 9. Connect With People In Your Industry FarmieMarket @farmiemarket FarmieMarket farmiemarket
  10. 10. Analyze Your Social Media Impact FarmieMarket @farmiemarket FarmieMarket farmiemarket
  11. 11. Create Original Content for Your Industry FarmieMarket @farmiemarket FarmieMarket farmiemarket
  12. 12. Soak In What Other’s Are Sharing FarmieMarket @farmiemarket FarmieMarket farmiemarket
  13. 13. Seek New Share-Worthy Content FarmieMarket @farmiemarket FarmieMarket farmiemarket Target: 2 to 3 posts per day (14-21 per week) 40% Direct Marketing | 30% Related Content | 30% Industry News
  14. 14. Schedule your sharing… FarmieMarket @farmiemarket FarmieMarket farmiemarket …and keep taking care of business.
  15. 15. FarmieMarket @farmiemarket FarmieMarket farmiemarket Sarah Avery Gordon Founder/Chief Executive Manager Thank you!!

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