On September 17, 2013 I was the luckiest girl in the world to have the opportunity to talk as the headliner for CAPCHI's 21013-2014 year. It was a great night full of laughs, mistakes and stories, but hopefully though provoking and a bit inspiring for all who attended. The topic was the 5 Ws and they're buddy h and their application in user experience design.

1. The 5 ws
of user experience
design
(with bonus friend h!)

2. Source: http://amberdemure.tumblr.com/post/14586080431/i-gotta-
find-a-printer via http://lolebrity.net/
http://lolebrity.net/2011/12/21/alexander-skarsgard-kitteh-christmas-
unicorn-chaser/

3. The 5ws and an h make
confusing and awkward
situations clearer and
easier to wrap your head
around.

4. I Keep six honest serving-men:
(They taught me all I knew)
Their names are What and Where
and When
And How and Why and Who.
I send them over land and sea,
I send them east and west;
But after they have worked for
me,
I give them all a rest.
--Rudyard Kipling. The Elephant’s
child. 1902
I Keep six honest serving-men: (They taught me all I knew) Their names are What and Where and When And How and Why and Who. I send them over land and sea, I send them e
Source: biography.com
http://www.biography.com/people/rudyard-kipling-9365581

5. With the help
of our own serving men
we can design better
user experiences.

6. Let’s
begin!

7. Start with
WHO

8. “This is incredible! What are you
anyhow?”
“Not what sir. I'm a who.”
“A who. You’re a who?”
“Yes, a who. W – H – O. Who”
-Dr. Seuss, Horton hears a who
(the full movie 4:32-4:46)

9. Source: TelevisionToons youtube channel
http://www.youtube.com/watch?v=K0xQsleqNyQ

10. Uncover
WHAT

11. Discover
WHENandWHERE

12. Dig deep for

13. Find out
HOW

14. Source: jasonfurnell.wordpress.com
http://jasonfurnell.wordpress.com/2011/03/01/tell-a-story/

15. Your user’s
story
(Looks kind of familiar, doesn’t it?)

16. Your user’s
story
The beginning
(or exposition in story writing talk)

17. Your users
story

18. Your user’s
story The interaction
(or climax)

19. Your user’s
story

20. Your user’s
story
The conclusion
(or denouement)

21. Get started
today!

22. And never forget:
Start with Who
Uncover what
Discover when and where
Dig deep for why
Find out how
(the experience will be there)

23. Thankyou.

24. Samantha Lovelace
t: @lovelace
e: hellosam@samanthalovelace.com