6. ๏ผInternationalisation
๏ผNew aspects coming in (eutrophication, water,
resource use)
๏ผBalancing consumer communication
(simplification!) and procurement tools
(deepening, more complication)
๏ผHow to deal with companies going forward in
countries with weak legislation
7
Our challenges/needs:
www.wwf.se/mat
The rearing of livestock for meat, eggs and milk generates some 14.5% of total global GHG emissions, occupies 70% of agricultural land (including a third of arable land, needed also for crop production), is the main agricultural cause of deforestation, biodiversity loss and land degradation, and a major polluter of waterways. Meat-heavy diets are implicated in rapid growth in diet related diseases around the world. Indeed โ most of the worldโs obese and overweight are to be found not in OECD countries but in low and middle income economies.