2. What is e-Bay ?
• Online auction service used to buy and sell items. The company uses an
electronic platform to facilitate millions of transactions every day. Users
seeking to purchase items make bids over a specific time period and then
the seller determines guidelines such as a minimum bid he or she is
willing to accept. Payment is typically made electronically through PayPal
and then the merchandise is shipped to the buyer.
• eBay is the world's online commercial center ; a place for purchaser and
merchants to meet up and exchange practically anything.
3. Frame work of the Company•In a characteristic advancement from an
administrations engineering, we at eBay have received
small scale administrations to enable us to drive
speedier and more profitable improvement cycles.
•e-Bay's modern application log framework helped us
generally , yet with the utilization of smaller scale
administrations, we have to construct the following
level foundation to picture and troubleshoot
miniaturized scale benefits and to accomplish these
objectives.
4. • Online closeout mammoth eBay presented an open
source continuous investigation system called Pulsar.
eBay said it was utilizing Pulsar underway at scale and
was currently making it accessible for others .Pulsar is
authorized under the Apache 2.0 License and GNU
General Public License rendition 2.0.
Pulsar is a case of a more extensive bifurcation
happening in the domain of dealing with gigantic
measures of information organizations now approach.
There are amount requirements for cluster handling
and investigation requirements for on-the-fly
examination. Pulsar was worked because of constant
information taking care of necessities.
5. Technology infrastructure of the company
• What is technology infrastructure ?
The term infrastructure in a information technology context refers
to an enterprise entire collection of hardware ,software, network
data centers facilities related equipment used to develop , test ,
operate monitor manage and support IT services.
6. Technology Infrastructure of e-Bay :-
• It offers a guided tour of the architecture technology & best practices of one of the
world largest e-commerce operation.
• The architecture is a type of grid computing that allows for both error correction and
growth.With the exception of the search function, everything about eBay can actually run
on approximately 50 servers --Web servers , application servers and data-storage systems.
Each server has between six and 12 microprocessors.These 50 or so servers run separately,
but they talk to each other, so everybody knows if there is a problem somewhere. EBay
can simply add servers to the grid as the need arises.
• While the majority of the site can run on 50 servers, eBay has four times that.The 200
servers are housed in sets of 50 in four locations, all in the United States.When you're
using eBay, you may be talking to any one of those locations at any time -- they all store
the same data. If one of the systems crashes, there are three others to pick up the slack
This infrastructure lets millions of people search for, buy and sell items simultaneously. On
the user end, it all works seamlessly.
7. Business Models of the Company :-
1. B2C Marketplace operation- the owner of the goods normally has
many units of the main SKU either from manufacturing on their own or buying
from somewhere else and they put it up for sale on the “ buy it now”.
2. C2C marketplace operation- the owner of the goods normally has
1-2 units of the same SKU either from non uses at home or something else and
they put it up for sale on the “buy it now”.
8. Details of Mobile Applications
The e-Bay provides various application for different software eg.-
iPhone, iPad , iPod touch : - e-Bay for iPad.
For android :- e-Bay.
9. Payment Structure of the Company
• While buying products on eBay, it is extremely important
that you select the right payment method for yourself. eBay
offers an array of payment options, both online and offline,
which are made available to you by the seller. Different
payment methods have innumerable advantages and every
option can work differently for different buyers.
• Before you buy an item, always make sure that the seller's
payment methods will work for you.
10. TYPE OF PAYMENT SYSTEM ACCEPTED
Payment Methods
• Online Bank Transfer
• Credit Card
• Debit Card
• Cash Card
• Mobile Payment (IMPS/Airtel Money)
• Wallets
• Offline Payment Methods
• PaisaPay Cash on Delivery
11. Process of COD (cash on delivery)
How does COD work ?
• You buy an item on eBay using the COD option, and the seller
ships the item to you by courier.The courier company will
deliver the item to you & collect the total item cost in cash as
payment for the item.
• This payment will then be remitted to the seller.
12. Security of the Electronic Transactions
• e-Bay use procedural and technical safeguards, including firewalls,
encryption, and Secure Socket Layers (SSL) to help protect your personal
information against loss, theft, and unauthorized access and disclosure by
users inside and outside the company. It also uses cookies, web beacons,
and third party vendors to provide you with additional security.
• To help protect the privacy of all members, members can only request
contact information for other members if they're involved in current or
recent transactions.
13. ONLINE MARKETING STRATEGIES
• Approach adopted by eBay :- eBay has three major business areas
Market place, PayPal and GSI.
• e-Bay Marketplace : By introducing the fixed price listing format v/s
only auctioning of the product in the year 2012, accounted all over 66%
off eBay’s GMV and remaining 35% of GMV. Marketplace also include
other sites like shopping.com and stub hub .The main mission being to
create World online Marketplace .It has other vertical format searches
classified daily deals, motor vehicles parts and accessories and electronics
item .
• It is imperative to learn database for first shifted its approach from safety
and reliability of trading platform to changing priorities for trust ,value
and selection and convenience
14. .
• Pay-pal: Acquired in 2003, it is focused on creating new Global
Business Standard for online payment. It is one of the main
contributor to the eBay business achieving 43% of total
revenue in 2012
• GSI acquired in 2011 and contribute 7% of its total revenue
2012. here ,it provide interactive marketing services in e-
commerce to enterprise client providing bespoke Business
Merchandise and fulfillment services including merchandising
apparel ,Sporting goods, toys and baby product health beauty
and home to some of the world leading brands.