PepsiCo Europe

1. Paul Campbell
SVP Customer Service and Logistics
PepsiCo Europe, Sub Saharan Africa

3. The volatility
and uncertainty of
the change is
unprecedented
The World is more Uncertain
Commodities SecurityClimate
Political Social

4. - Fortnightly big format shop with fresh
top upShopper Habits
- Focussed on efficiency
- Large store format leading supply chain
strategy
- Service important
OT Retailer
From To
- eComm, lower freq big format,
discounter, convenience blend
- Service Critical
- Present in multi channel
- One price point
- Efficiency focus shifting to waste
and value

5. VALUE PRICE TIME QUALITYEXPERIENCE
Moving Supply Chain from simply driving Costs
and Quality to a broader value chain
* Kantar Retail

6. Range Implications

7. AVAILABILITY
AT
THE POINT OF NEED

8. CUSTOMISATION

9. DATA

10. Thank You