BUSINESS DEFINED IN TERMS OF NEED SET

1.  Product/s- Motorcycle
 Founded- 1955
 Key people- Rudratej Singh, President(RE)
 Headquarter- Chennai, India.

2. As we mentioned before, our presentation is
about ROYAL ENFIELD. So, we can define
our product as a TRANSPORTATION
BUSINESS in terms of NEED…

3.  PRIMARY NEED
• Transportation
 SECONDARY NEED
• Virile Looks and sound
 TERTIARY NEED
• Emotional Attachment

4.  GENERIC COMPETITION
• Car, Bus, Train, Flight (the transportation
need can also be fulfilled by all this
available vehicles.)

5.  BRAND COMPETITION
• Scooty, Bikes of different companies
(eg:YAMAHA, HARLEY DAVIDSON, KTM
,AVENGER ,etc…)

8. Customer Name: Sujoy Singh.
1. Royal Enfield one of the oldest bikes in India, having a different aura.
2. Excellent Bike Hiking to Leh, ladakh.
3. Very Manly Look.
Customer Name: Rahul Bose
1. Suitable for long drive due to excellent gear.
2. Excellent engine power
3. Very pleasurable experience with no back pain.
Customer Name: Priyanghsu Dey
1. Price within range in premium segment.
2. Excellent Brand Value.
3. Excellent soccer capacity.

9. Customer Name: Deepak Saha
1. Comfortable for long & short Drive.
2. Powerful & Royal Bike
3. Reliable in tough terrains
Customer Name: Ranjan Agarwal
1. Excellent Brakes compared to other bikes.
2. Available in different colors.
3. Rattling sound.