hp

1. ICITSS
HP INC.
H. P. INC
HEWLETT-PACKARD
AMERICAN MULTINATIONAL INFORMATION
TECHNOLOGY COMPANY

2. ICITSS
HP INC.
2

3. INDEX
HP INC.
• FOUNDERS OF HP
• VISION AND MISSION STATEMENT
• ABOUT HP
• COMPETITORS OF HP
• PRODUCTS OF HP
• SWOT ANALYSIS
• MARKETING MIX
• COLUMN CHART

4.  HP Inc. is an American multinational information
technology company headquartered in Palo Alto,
California, that develops personal computers, printers and
related supplies, as well as 3D printing solutions.
 The company was founded in one car-garage in Palo Alto,
California
HP INC. 4

5.  HP was founded by Bill Hewlett and
Dave Packard in 1939. Their first product
was an audio oscillator and one of their
first customers Walt Disney. Disney used
the oscillator to test audio equipment in
the 12 specially equipped theaters
showing Fantasia in 1940. HP entered the
computer market with the HP 2116A in
1966.
 Bill Hewlett and David Packard graduated
with degrees in electrical engineering from
Stanford University in 1935.
.
HP INC. 5

6. VISION AND MISSION STATEMENT
• To createtechnology that makes lifebetter foreveryone,
• everywhere,
• everyperson,
• everyorganization,
• And everycommunity around theglobe.
• Thismotivates us —inspiresus —to do what wedo.
• To makewhat wemake.To invent,and to reinvent.
• “we earn customer respect and loyalty by consistently
providing the highest quality and value.”
• “ We achieve sufficient profit to finance growth, create
value for our shareholders and achieve our corporate
objectives.”
HP INC.

7.  CEO: Enrique Lores
 Headquarters: Palo Alto, California, United States
 Founded: 1 January 1939, Palo Alto, California, United States
 Revenue: 5,664 crores USD (2021)
 Number of employees: 53,000 (2021)
 Founders: David Packard, Bill Hewlett
 Subsidiaries: HyperX, Teradici, Bromium, Fortify Software, HP Labs, HP Houston
ABOUT HP
CEO: Enrique Lores

8. COMPETITORS OF HP COMPANY

9. PRODUCTS OF HP

10. HP INC.
SWOT ANALYSIS OF HP

11. ICITSS
HP INC.
Price
 In 2003 Hewlett Packard introduced another first in pay-per-use utility pricing by offering
automated technology that can measure the percent utilization of each central processing unit
(CPU) on HP Superdome servers, thereby offering significant advantages to customers during
slow periods so they do not pay for processing they do not utilize.
 Hewlett seeks to design products with features and esthetics aimed specifically at consumers. It
will first estimate how much consumers will pay, then design products to sell at that price.
Place
 Hewlett Packard company headquarters are located at 3000 Hanover Street Palo Alto California.
 HP has subsidiaries located in Miami, Ontario, Geneva, Tokyo, Houston, Singapore, Victoria and
Rivonia.
 Hewlett Packard operates a worldwide program for independent software vendors, developers and
system integrators called the Developer & Solution Partner Program (DSPP).
 The HP website provides a partner locator service sorted by small and business, home and home
office, large business enterprises, as well as type of product needed.
Hewlett Packard Marketing Mix
HP

12. ICITSS
HP INC.
Promotion
 HP launched a branding initiative called, “One Voice,” to better integrate its vast line of
consumer electronics and computer hardware products.
 HP uses many vehicles to tout its business solutions products and services, including a website
with videos and navigation by sorted by business application.
 Key Hewlett Packard employees host blogs covering topics such as networking, servers,
enterprises software and storage.
People
 Hewlett Packard has approximately 321,000 employees.
 Mark V. Hurd is the chairman, president and chief executive officer.
 Hewlett Packard hired Davis Shirk in 2010 to run its worldwide marketing for its business
enterprise unit.
 HP founders based their corporate culture on the integration and reinforcement of critical
opposites, known as the Hewlett-Packard Way – creating an environment that celebrates
individualism, but at the same time one that is also wholly supportive of teamwork.
 Hewlett Packard provides a career development website to help guide its upwardly mobile
employees.
 Hewlett Packard provides chat, phone and email customer service options.
HP

13. ICITSS
HP INC.
51000 53000 56000 55000 49000 49000
302000 302000
317500
331800
349600
324600
304000
321000
172000
156000 150000
NO. OF EMPLOYEES
NO. OF EMPLOYEES
2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005
HP

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ROOM :- 1
BHAWDEEP SINGH
HARSH GUPTA
VANSHIKA SONI
FATEMA L.
SAHIL MATHUR
NEHA PRAJAPATI
VRANDA AGARWAL
INDRA KUMAWAT