The document provides information about four companies - CESC, Toshiba, Bajaj Electricals. For each company, it summarizes their about section, describes 2 advertisements including their theme and target market, and lists key brand elements like logo and social media presence. It then ends with a thank you slide.

1. BRAND
MANAGEMENT
Presented by:
Aastha Singh (20171001).
Anisha Vyas (20171002)
Aravind Ajith (20171004)
Ashtha (20171005)

2. CESC
About
Company
Private sector power utility
company
2.9 million consumer
includes domestic,
industrial & commercial
users
Engaged in coal mining,
generation & distribution
of electricity
Kolkata
Distribution
Business
Independent
Power
Projects
Renewables
Business
Project
Management
Real Estate
Organized
Retail
Distribution
Franchisee
Existing
Business

3. 3
Theme: Appreciating consumers for
showing their trust on the company.
Target: B2C
Corporate based Industry
Advertisement shows that
the company is consumer
friendly & work towards
keeping consumer base
strong.
Source: Powerline Magazine - March 2018
Ad - 1

4. 4
• Theme: Efficiency
Source: ‘India Power’ Jan-March 2017
• Target: B2C
• Corporate based Industry
• Advertisement emphasize on the
Ease of accessibility.
Ad - 2

5. Brand Element
» Logo
» Company follows colour theme
» Symbol :
» URL: www.cesc.co.in
5

6. Social Media Connectivity
6

7. E-Services
• Easy to Use
• Quick Accessibility
• One Click Away
7

8. TOSHIBA
8
About
Company
Founded in 1875
HQ: Tokyo, Japan Domains
Energy
Business
Domain
Electronic
Device
Business
Domain
Digital
Solution
Business
Domain
Social
Infrastructure
Business
Domain

9. Ad - 1
Theme : Toshiba aim to be the leading
supplier and the power behind every power
generating companies in India by providing
power system solution. Also, they
continuously encourage their participation
in supporting Make In India campaign.
Target Market : B2B
Other Aspects : The photo of their
production plant, emphasizing on Make in
India campaign
Source : Jan 2017 – Powerline Magazine

10. Ad - 2
Theme : Providing the best technology
to people and the planet thereby
shaping up a new culture in context of
India, for a better tomorrow. Also, they
have shown their business domain and
their product portfolio.
Target Market : B2B, B2C
Other Aspects : Special view on the
business segment with their day to day
use in human life for a better living
Source : 17 Feb 2018 – BW Business World

11. Brand Elements
» Brand Name : Toshiba
» Logo:
» URL: www.toshiba.co.jp/worldwide/index.html
» Slogan: Leading Innovation
11

12. 12
Social Media Connectivity

13. Bajaj Electricals
13
About
Bajaj
Electricals
Founded in: 1938
HQ: Maharashtra, India
Domains
Lighting
Consumer
Durable
Engineering
& Projects

14. Ad - 1
Theme: engineering and projects
(transmission Line)
Target market : B2B.
Corporate based industry
Other aspects: Apart from its
transmission line photo also depicts
the strength, giant, huge for which the
brand is known for.
14
May 2017, Powerline magazine

15. Ad - 2
15
Source: May 2018, Powerline Magazine
Theme: engineering and projects
(transmission Line)
Target market: B2B
Corporate based industry
Other aspect: it is show casting its
diversification in terms of use of different
dialog boxes and color theme used which
will lead to focus on its single point
solution and why monopoles

16. Brand Elements
 Parent Brand Name : Bajaj Group
 Subsidiary brand name: Bajaj electrical limited
 Logo :
 Brand Image: Consumers display trust in its electrical appliances since
decades
 New Ad campaign : “we are family”
 URL : www.bajajelectricals.com
16

17. Social Media Connectivity
17

18. 18
Thank You !