The document discusses Rossiyskaya Gazeta's international media project that publishes news content about Russia in leading international publications. The project aims to provide foreign audiences with an alternative perspective on major Russian events and facts to enhance Russia's positive image abroad. It publishes printed and digital supplements with a total circulation of over 3.7 million in publications across countries like the US, UK, India, Brazil, Bulgaria, Argentina, Spain, and Italy. The supplements cover diverse topics on Russian news, business, culture, society and politics to promote the country's values and opportunities for international cooperation and investment. Feedback from professionals has been very positive, praising the high quality and depth of coverage in providing international readers with a new understanding of Russia

2. Content: The Project .
 the project From 2006 rossiyskaya Gazeta produces and publishes news content
(supplements) about russia in leadinG international media.
 project mission / strateGic aims
Rossiyskaya Gazeta
 rossiyskaya Gazeta supplements under the common
official publication of the government of the Russian Federation title Russia Beyond the Headlines
are published and distributed
 Formats monthly with circulations of
The Washington Post (USA),
printed edition / web resource / digital edition / microsites on partner newspaper websites TOTAL CIRCULATION
The Daily Telegraph (UK),
 3 702 000 The Times of India,
partners The Economic Times (India),
major international newspapers O Estado de S. Paulo (Brazil),
Duma (Bulgaria),
 sections Clarin (Argentina), El Pais (Spain)
what readers learn from supplements dedicated to Russia and La Republica (Italy).
There are plans to increase
 presentation
the number of covered countries
in 2011.
how events and facts are covered
 advertisinG opportunities
The efforTs are TargeTed aT creaTing a posiTive inTernaTional image for russia,
To increase The raTing of iTs aTTracTiveness for invesTors, and To assisT russian businesses
advertising in the printed edition / web resource / digital editions / on microsites on partner
newspaper websites in Their enTry To foreign markeTs.
 Feedback From proFessionals Influential quality newspapers are still the main
what publishers of major international newspapers, politicians and experts think of us source of daily information for western elites.
They are a traditional channel for communications
 contacts
with key western influence groups,
a source that enjoys a high level of audience trust.
www.rbth.ru

3. The mission Rossiyskaya Gazeta .
of this project . rG is the oFFicial publication oF the Government oF the russian Federation From 1990. all
Governmental documents come into Force aFter publication in rG.
 AlexAnder Gorbenko
to oFFer ForeiGn audiences an alternative view GenerAl director, rossiyskAyA GAzetA
oF major events and Facts about russia State documents, published in the newspaper: constitutional laws, federal laws (including codes),
presidential decrees, regulations and ordinances of the RF governments,
 statutory acts of ministries and departments (incl. instructions, statutes, etc.),
to Global challenGes, but maintaininG its centuries-old traditions
parliamentary acts, resolutions of the Constitutional Court and other acts.
and individuality.
Format: А2
Frequency:
daily (excl. Saturday and Sunday)
The projecT is TargeTed aT enhancing russia's posiTive image abroad, promoTion of russian culTural
Circulation: 220 000 copies
and scienTific values, innovaTive ideas and TalenTed personaliTies, supporT of specific regions
Average issue readership for Russia
and naTional businesses in enTry To foreign markeTs. (100,000+ cities) – 1 302,500 readers
Volume: 16-24 pages
Distribution:
65% subscription, 35% retail
Geography: all Russia
Strategic aims .
ONe IssUe AUdIeNCe, ThOUsANd ReAdeRs
 To provide more  To support Russian  To promote  To promote major
Information on Russian trademarks and investment international initiatives
business and opportunities innovations In entry attractiveness of Russia and events with Russia's rossiyskaya gazeTa has The biggesT audience among russian
for cooperation. to foreign markets. generally and Its participation.
individual regions. qualiTy dailies – each issue of rg is read by approximaTely
1 302 500 people.
source: tns GAllup MediA, nrs russiA
www.rbth.ru

4. Formats .  digital edition possibility to view the newspaper as
it was published in print
www.rbth.ru/E-paper
multimedia Content: video, audio,
 printed edition photos, presentations, etC.
interaCtive links to other websites
design elaboraTed by design bureau cases i associaTs (spain).
from 1990 The company has creaTed design or redesigned over 100 major newspapers
in europe and america, including The daily mirror, clarin, The independenT, el universo, eTc.
 partner newspaper websites www.telegraph.co.uk/russianow
multiple audienCe expansion
 web resource www.rbth.ru (the daily telegraph - 3,7 mln, telegraph.Co.uk - 23 mln)
Considerable audienCe inCrease, the resourCe Content indexing in newspaper website searCh engines
Covers all projeCt Countries
multimedia Content: video, audio, photos, presentations
daily Content updates: analysis, faCts, opinions, of projeCt partners, etC.
www.duma.bg
Commentary
interaCtive ContaCts
with the audienCe www.investimentosenoticias.com.br
simple navigation (surveys, Contests, etC.)
allow for regular
Convenient searCh through seCtions and stories researCh and reader
feedbaCk
free aCCess to arChives of all issues
www.washingtonpost.com/russianow
www.jb.com.br
www.rbth.ru

5. Partners .
Biggest newspaper and web resource Influential French national newspaper
in the US capitol
Daily circulation - 320 000 copies
Daily circulation - 583 000 copies
Readership - 1,3 mln.
Readership - 1,7 mln
russianow.washingtonpost.com lefigaro.fr
Biggest quality national newspaper The most widely read newspaper
In the UK in Spain
Daily circulation - Daily circulation - 461 000 copies
500 000 copies Readership – 2,2 mln
Readership – 3,7 mln
National business newspaper telegraph.co.uk/russianow The most widely read Argentina's elpais.com
belonging to the biggest media newspaper
group In India
Daily circulation - 330 000 copies
Daily circulation - 980 000 copies
Readership – 950 000
Readership – 3 mln
economictimes.indiatimes.com clarin.com
Biggest quality daily in Brasil One of the leading newspaper distributed
Daily circulation - 213 000 copies Bulgarian national newspaper throughout the Rome and Milan regions
Daily circulation - Daily circulation - 300 000 copies
15 000 copies Readership - 3,1 mln.
Readership – 60 000
estadao.com.br duma.bg repubblica.it
www.rbth.ru

6. Sections . Rich content
News coverage of the most important events in Russia
Economics & Business business trends
Politics & Society relevant political and social issues
Opinion opinions, commentary, political essays
Feature cultural life
Business Calendar key business events

Cultural Calendar key cultural events
Press Points overview of the Russian press
www.rbth.ru
artiCles that didn't
appear in print
video and audio materials
photo galleries
Comment on artiCles
send a link to friends
rss feed
www.rbth.ru

7. Presentation .  First Person – Ceo biography
first person
company presentations
referenCe data
regional investment dynamiCs
statistiCs and faCts
 FOCUS –
Region Presentation
presentation international status
of regional
projeCts
traditions
and tourist highlights experts' Comments
experienCe in the russian market
head of region address
advertising
(video/audio file of regional
acceptable Companies
for digital edition)
arguments in favor of Commentary from  Expert’s comments – commentary from experts on issues,
regional investments foreign experts
relevant for foreign readers
 Event Calendar
 Business news –
key news from Russian
companies and
corporations
*all paid content of this type will be clearly labeled as sponsored content
www.rbth.ru

8. Advertising  digital edition
Opportunities . www.rbth.ru/E-paper
 in printed editions
 partner newspaper websites
 online edition www.washingtonpost.com/russianow/
www.rbth.ru www.telegraph.co.uk/russianow
www.jbonline.terra.com.br
www.investimentosenoticias.com.br
www.lefigaro.fr
deTails on adverTising opporTuniTies in differenT counTries
www.rbth.ru

9. Feedback Contacts
from
Professionals .
the paramount aim of this project is to help the foreign community Nikolay Malinov,
Publisher
go beyond their stereotype perceptions of russia, to offer a view
of russia as a country, that changes in response to global challenges, of Bulgarian
international projects department
but maintains its traditions and distinctive character. newspaper tel. +7 (495) 775 3114
DUMA
fax +7 (495) 988 9213
Sergei Lavrov, Foreign Affairs Minister of Russia the russian supplement in our rbth@rg.ru
newspaper has given the opportunity
to our readers to have a new serious
american readers now have a wonderful guide to modern russia. and proffessional approach to modern
rbth covers many aspects of our life, demonstrating true journalistic russia. this media project is really
talent. i cannot express all my feelings to this media project. interesting for our readers an we
rossiyskaya gazeta has a very serious and professional approach. consider that we have managed to
i can confidently state that rbth is already recognized in the highest offer them a supplement with good
echelons of us power and has made the lists of the washington elite‘s quality.
must read literature.
Yuri Ushakov, Russian Ambassador in the USA (1999 - 2008).
eugene abov
director of international projects,
this series of supplements sets a new global standard in depth,
quality and impact, and is already generating considerable interest in deputy Ceo of rossiyskaya gazeta
many countries that want to follow its example. i have been working in
this field for ten years, and russia chose a much better approach than abov@rg.ru
others, because it has a comprehensive thought through plan.
Amer Yakub, Publisher, Foreign Policy, Washington Post Media
we are very happy with the russian supplement. it gives our readers
julia golikova
an opportunity to learn the russian point of view from the inside. deputy director of international projects
this is confirmed by our readers’ feedback.
golikova@rg.ru
Catherine Weymouth, Publisher, Washington Post
www.rbth.ru