At Needle we are creating a very transparent and culturally unique organization. And it has started right from the very beginning when we are just 2-5 people team.

1. Needle Founders & People Code

2. Vision
Bringing happiness back into life. Connecting distributed relevant
data (emails, social networks, chat conversations, bookmarks,
webpages, mobile apps) to life objectives which make human
beings better like learning, travel & doing work that makes one
happy.

3. Legacy
It’s not about the money. It’s first about the legacy, and then
the money to sustain the legacy.

4. Leadership
Lead and set an example to the people in the team. Be honest,
transparent, disciplined and have fun but get business done.

5. Leadership
Follow a culture of leadership, not bureaucracy. Lead the teams
don’t manage them.

6. Sound & quick decisions
Everything works via honest, transparent discussion. Decisions to
be taken with logically backed arguments. We won’t agree always.
But don’t take it to heart. It is a constructive business building
process, not a personal issue.

7. Accountability
A lot of things depend on you. Be clear about your dependencies,
so that others don’t have to wait until you are done. You are
answerable to a whole lot of people and especially to the team
that works with you.

8. Strong base forever
Strive hard to build a scalable company. But build a strong base of
good work done in the market, good money in the banks for
supporting the scale, keep lean & simple personal benefits.

9. Responsibility
Bear the responsibility. Don’t wait for the responsibility to bear
out.

10. Customer Happiness Focus
Customer happiness is a religion, and you are its practitioners.
Don’t keep the customer waiting if the requirements or needs
have been discussed and agreed to by yourself.

11. Free to work on anything, anytime. Do it the way it makes you
comfortable. But keep in mind dependency, and the macro time limit.

12. Fail fast, Succeed faster
Be lean and mean. Be as swift as possible. Make mistakes but
make better solutions to these mistakes faster.

13. Respect
Respect the effort and time of others.

14. Thoughtful Aggression
Be aggressive in scaling. But don’t hurt people or yourself in the
process.

15. Build a team with character
Take time in hiring. But hire people better than yourself. And learn
from those you hire. Even if they are younger. Remember you don’t
know everything.

16. Learn and execute
Learn always. There is no way we can be the best if we are not
aggressive in learning. Learn, and build stuff fast to execute
learning.

17. 20% New things
Deliver business deliverables. But every week execute what you
have learnt with your own ideas.