This do truly promises to be one of the country's largest Jazz and Poetry festivals. It will provide the city with an opportunity to unify Gaborone's diverse population, to celebrate the country's rich and diverse cultural heritage as well as to promote tourism.

1. SPONSORSHIP
PROPOSAL
Annual Capital Jazz and Poetry Slam Festival

2. RE: ANNUAL CAPITAL JAZZ AND POETRY SLAM FESTIVAL
Dear Sir/Madam:
WindRush Communications is pleased to present The 1st Annual Capital Jazz and Poetry Slam Festival.
We are very grateful for your interest in financial support and appreciate your commitment to this annual festival,
which will be held during the weekend of September 29 2012 in Gaborone; a day prior to which the country will be
celebrating 46 years of Independence.
Our success is due largely to the contributions of businesses and organizations that value diversity programming and
making a difference in our community. It is the mission of WindRush Communications through its Music and Poetry
Festival program to develop the cultural aspects of people’s lives and to provide family oriented events.
One of our most important objectives for this celebration is to continue to provide all of our community the
opportunity to enjoy a fun, educational and entertaining weekend that will enrich their lives and improve relationships
between all individuals regardless of ethnicity or other differences. Held on the eve of the country celebrating 46
years of Independence, this annual festival will provide the finest cultural activities this capital city and the country
has to offer. It is our hope that this music and poetry festival will leave a remarkable impression on every one who
attends.
Furthermore, your financial support will have a tremendous impact on the celebration and continue to allow us to
share our culture with other nations residing in our city and the country as a whole. Your contributions will continue to
make a clear, positive and exciting statement to all citizens and all participants in the festival including festival goers
that you are committed to promoting cultural diversity in our efforts to make our communities a safe and welcoming
environment for everyone.
The funding we receive from businesses and organizations will assist us with the quality of entertainment groups and
the marketing/publicity plan for the festival. If you would like your financial contribution to go forward to a specific
area, that is ok too.
Following is our sponsorship proposal. Please see the attached Sponsorship levels page to determine your
sponsorship contribution to this festivity. We welcome your organization and employees to join us at the festival. We
Thank you and appreciate your continued support of this annual event.
If you have any questions, please call me at +267 3185322or +267 71223483
Sincerely,
Moses “Rudeboy Necta” Maruping
Project Coordinator
Annual Capital Jazz and Poetry Slam Festival

3. OVERVIEW
The Annual Capital Jazz and Poetry Slam Festival:
MISSION
The Annual Capital Jazz and Poetry Slam Festival is presented as an avenue to expose and entertain a diverse audience
of Jazz and poetry aficionados, young Jazz & poetry enthusiasts and musical artists to the rich heritage and variety of
Jazz and Poetry as an authentic form of traditional music.
THE DATE/PLACE: SEPTEMBER 29 2012; BOJANALA WATERFRONT [NEXT TO GABORONE DAM].
Gaborone is one of the most dynamic cities in the world. The Annual Capital Jazz and Poetry Slam Festival truly promises
to be one of the country’s largest Jazz and Poetry festivals with over 2,500 participants during its two-day of events.
The Annual Capital Jazz and Poetry Slam Festival will provide the city with an opportunity to unify Gaborone’s diverse
population, to celebrate the country’s rich and diverse cultural heritage as well as to promote tourism.
WHAT HAPPENS AT THE EVENT?
The Annual Capital Jazz and Poetry Slam Festival will showcase some of the most admired jazz and poetry legends as
well as upcoming ones in the country interweaved with those from around the world. Our key advertising partners will
enjoy direct access to our participants and also enjoy exclusive signage and billing within specially designated VIP areas
of venue where products can be sampled, experienced and enjoyed, gift distribution and signature photo opportunities
can be arranged with hosts and guests.
OBJECTIVE
To augment your brand’s power positioning to trendsetters and influencers amongst purchasing scope and position
product within the script of event motioning throughout The Annual Capital Jazz and Poetry Slam Festival with a highly
visible event marketing property during the aura and excitement as the City of Gaborone plays host.
PROCESS
Your brand can have a multitude of on-site product placement and brand integration around event as well as pre-
promotional activities.
Annual Capital Jazz and Poetry Slam Festival

4. AIMS
The aims of the festival are:
• To showcase to audiences emergent artists and a diverse range of contemporary Jazz musicians and
poets
• To provide events which are fun, celebratory, informative and educational
• To develop new audiences for contemporary Jazz music and poetry through attracting a broader mix of
concert attendees e.g. office workers, families and local residents, as well as contemporary Jazz music
aficionados
• To make the concerts as accessible and family friendly as possible, through reasonable admission, by
staging the events on a well serviced accessible site, with catering provision and hospitality etc.
• To try out a new model for programming concerts in open spaces, with more challenging and experimental
artistes
• To conduct audience/market research to gain a better understanding of audience needs and market
potential in terms of live music promotion. The Marketing Team has been commissioned to undertake this
work.
The Event
The Annual Capital Jazz and Poetry Slam Festival will grow to include an extremely varied and exciting programme.
Highlights of the festival are:
- Over 15 musicians and poets
- Quality restaurant BBQ catering from local businesses
- Live performance poetry competition ‘The Annual Capital Jazz Music Festival Slam’
- Innovative cabaret
Market Research
Local research within the country has confirmed that the aspects of the festival which people like the most are:
- General atmosphere and location to city centre
- Relaxed attractive environment
- Creative original music
- Involvement in catering from local restaurants/caterers
Additionally, people have identified that they would like to see the following improved or added to local music
festivals:
- More music/entertainment with broader interest
- More catering options but keeping high quality
- More for younger children on weekends
WindRush Communications through the “ANNUAL CAPITAL JAZZ & POETRY SLAM FESTIVAL” is committed to making
sure that sponsors are given a personalized service and attention to meet their needs and objectives.
Annual Capital Jazz and Poetry Slam Festival

5. Sponsorship Opportunities
Sponsorship is welcomed in any form. Cash is always greatly appreciated as well as in-kind goods such as;
Accommodations, Sound, Stage and Lighting, Generators, Fuel, Fencing, Tents, Tables, Food and Beverage,
Transportation, Draw-prizes for fundraising efforts, Marketing, Advertising and Printing... just to name a few.
Costs & Expenses
ACTS/PERFORMANCES:
Local poets and Seasoned Jazz Musicians P70, 000
International Jazz & Poetry Acts P165, 000
SECURITY
Barricades, Guards plus Dogs & Bouncers P20, 500
VENUE
Bojanala Waterfront [next to Gaborone Dam] P15, 000
SOUND, STAGE AND LIGHTING PLUS LCD SCREENS P40, 000
ADVERTISING & PROMOTIONS
 Broadcast Media Partner [RB2 or Gabz FM] P15, 000
 Print Media Partner [The Voice & Mmegi] P20, 000
 Printing of Tickets, VIP Tags and Flyers etc. P20, 000
 Billboard P15, 000
 Broadcast TV Partner [Botswana Television] P15, 000
 Festival Website P7, 000
HOSPITALITY VIP MARQUEE/TENT P95, 000
BOARDING AND LODGING P30, 000
TRANSPORT AND FLIGHTS P20, 000
ESTIMATED TOTAL EXPENSES: P547, 500.00
Annual Capital Jazz and Poetry Slam Festival

6. Sponsorship Opportunities
TITTLE SPONSOR: P547, 500
Benefits of title sponsorship
Title sponsorship of The Annual Capital Jazz and Poetry Slam Festival offers a host of outstanding benefits:
- This event promises to be extremely popular with real creative potential
- Profile raising opportunity through pre event publicity & PR, on site branding and media coverage
- Promotional opportunities on event site to a potential 2,500 people on the day.
- Branding to appear on all printed material and digital media; including web pages, LED display screen,
posters, promotional flyers, billboards, banners and other on-site branding.
- Press advertising in the leading local newspapers and other key publications.
- On-air promotion with both radio and TV broadcast partner.
- WindRush Communications will seek to maximize pre and post event publicity, issuing material to all
local media outlets, including BTV and eBotswana.
- 3 month promotional time frame.
- Branding of entire festival and signage at all festival events.
- Category exclusivity with royalty-free rights to marks/logos.
- Customized signage and footprint display at the venue, sized to meet your specifications.
- Product Sampling.
- Full page advertisement inside cover of program guide (August 31-September 29).
- Full motion flash commercial on festival website.
- Logo inclusion in all media buys.
- On-stage mention throughout the festival.
- Logo inclusion on all official festival merchandise.
- Customized hospitality package to include VIP Reception at the venue
- VIP Access to all Festival events.
Annual Capital Jazz and Poetry Slam Festival

7. Sponsorship Opportunities
VIP HOSPITALITY TENT: P95, 000
The VIP Hospitality Tent will provide a day of exposure to all of the festival VIP’s.
Expose your brand to the country’s top tastemakers, politicians, press, and festival performers.
• 2-month promotional time frame.
• Royalty-free rights to marks/logos.
• Product Sampling.
• Footprint display at the venue.
• Full page advertisement in program guide (April 1-28)
• Logo inclusion in all media buys.
• Logo on Festival website.
• Signage at festival.
• On-stage mention throughout the festival.
• Logo inclusion on all official festival merchandise.
• VIP Access to all festival events.
The involvement of supporting sponsors would be on the basis of branding the sponsored element of the event.
Clearly, successfully obtaining all or, indeed, any of the supporting sponsorships cannot be guaranteed.
We are happy to negotiate the title sponsorship fee, and therefore the level of any supporting sponsorship.
Equally, we are keen to secure a two - three year title sponsorship contract. This will enable an on-going programme of
improvements to the event aimed at maintaining and developing The Annual Capital Jazz and Poetry Slam Festival as
one of Botswana’s premier events.
Summary
WindRush Communications believes the potential exists for The Annual Capital Jazz and Poetry Slam Festival to attain
a regional and national profile as an original, creative music and performing arts festival. The opportunity now exists for
sponsors to lift this emerging event into a widely popular and established part of the regional event calendar. We would
be delighted to work with sponsors to develop the event and to realize its full publicity potential.
Annual Capital Jazz and Poetry Slam Festival

8. Sponsorship Opportunities
AGREEMENT
Yes, I want to support The Annual Capital Jazz and Poetry Slam Festival!
Please sign me up as a supporter and sponsor of the event.
Please specify which level of sponsorship you can provide, and indicate whether the sponsorship is in cash or in-kind
goods.
TITTLE SPONSOR:
[PLATINUM LEVEL] P547, 500…………………………………………
LOCAL & INTERNATIONAL ACTS
[GOLD LEVEL] P235, 000…………………………………………
VIP HOSPITALITY TENT:
[SILVER LEVEL] P95, 000…………………………………………..
SECURITY, VENUE, SOUND,
STAGE & LIGHTING:
[BRONZE LEVEL] P75, 500……………………………………………
FRIENDS OF ANNUAL CAPITAL
JAZZ & POETRY SLAM FESTIVAL:
[BROADCAST MEDIA PARTNER] P15, 000……………………………………………
[PRINT MEDIA PARTNER] P20, 000……………………………………………
[PRINTING OF TICKETS, FLYERS] P20, 000………………………………………..
[BILLBOARD] P15, 000…………………………………………….
[BROADCAST TV PARTNER] P15, 000…………………………………………….
[FESTIVAL WEBSITE] P7, 000……………………………………………….
[BOARDING AND LODGING] P30, 000……………………………………………..
[TRANSPORT AND FLIGHTS] P20, 000………………………………………………
Annual Capital Jazz and Poetry Slam Festival

9. Sponsorship Opportunities
I/we accept the above terms & conditions:
Name: …………………………………………….
Company: …………………………………………….
Address: …………………………………………….
Telephone: …………………………………………….
Fax: ………………………………………………
Date: …………………………………………….
Signature: …………………………………………….
Please return signed agreement to:
Moses Maruping
The Annual Capital Jazz and Poetry Slam Festival Sponsorship Coordinator
PO Box 3570
Gaborone
Botswana
Tel/Fax: +267 3185322
Mobile: +267 71223483
email: info@windrushpr.com cc: moses.maruping@windrushpr.com
Annual Capital Jazz and Poetry Slam Festival

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