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2003
Ten years ago…
Ten years ago…
2003-2012
The last 10 years
2013
Digital PR
is Dead
Published Last Week
(Wiley 2013)
“Digital PR is Dead?
That isn’t a chapter that’s a tweet”
ROBIN WILSON
Social Media Director McCann Erickson
Social Media is new
Wrong

Digital is mainstream
…as of 2011
There is nothing new about it
Tom Standage
Tom Standage’s analysis of impact of The Telegraph
Information Overload
Sounds quite familiar doesn’t it.
If digital is just an evolution and all
communications is now digital
there is little point in using the
word. Digital com...
The next 10 years
PR will rediscover
broadcast media
Data will become more of
a PR commodity
Facebook will decline
Is a trend already underway ?
US Facebook users – January 2013 UK Facebook users – January 2013
Share price fell by nearly...
Google+ will rise
LinkedIn will become a
major player
End of Spin
The proof is out there…
One final prediction….
…although its not really about PR
Subtitles in (Nordic Noir)
TV series will get bigger
Prime Minister can you tell us why the
subtitles are so much bigger in the second
series?
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
PR Past & Future - Digital PR is Dead
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PR Past & Future - Digital PR is Dead my views on PR over the last 10 years and into the next. Presented at Freshtival in MediaCityUK Manchester 15.09.13

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PR Past & Future - Digital PR is Dead

  1. 1. 2003
  2. 2. Ten years ago…
  3. 3. Ten years ago…
  4. 4. 2003-2012
  5. 5. The last 10 years
  6. 6. 2013
  7. 7. Digital PR is Dead
  8. 8. Published Last Week (Wiley 2013)
  9. 9. “Digital PR is Dead? That isn’t a chapter that’s a tweet” ROBIN WILSON Social Media Director McCann Erickson
  10. 10. Social Media is new
  11. 11. Wrong 
  12. 12. Digital is mainstream …as of 2011
  13. 13. There is nothing new about it
  14. 14. Tom Standage
  15. 15. Tom Standage’s analysis of impact of The Telegraph
  16. 16. Information Overload
  17. 17. Sounds quite familiar doesn’t it.
  18. 18. If digital is just an evolution and all communications is now digital there is little point in using the word. Digital communications is just communications.
  19. 19. The next 10 years
  20. 20. PR will rediscover broadcast media
  21. 21. Data will become more of a PR commodity
  22. 22. Facebook will decline
  23. 23. Is a trend already underway ? US Facebook users – January 2013 UK Facebook users – January 2013 Share price fell by nearly 3% After they announced ‘Graph Search’
  24. 24. Google+ will rise
  25. 25. LinkedIn will become a major player
  26. 26. End of Spin
  27. 27. The proof is out there…
  28. 28. One final prediction…. …although its not really about PR
  29. 29. Subtitles in (Nordic Noir) TV series will get bigger
  30. 30. Prime Minister can you tell us why the subtitles are so much bigger in the second series?
  • chuxueyou

    Dec. 31, 2014
  • stuartbruce

    Sep. 26, 2013

PR Past & Future - Digital PR is Dead my views on PR over the last 10 years and into the next. Presented at Freshtival in MediaCityUK Manchester 15.09.13

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