SlideShare a Scribd company logo

PR Past & Future - Digital PR is Dead

Rob Brown
Rob Brown

PR Past & Future - Digital PR is Dead my views on PR over the last 10 years and into the next. Presented at Freshtival in MediaCityUK Manchester 15.09.13

1 of 49
Download to read offline
PR Past & Future - Digital PR is Dead
2003
Ten years ago…
Ten years ago…
2003-2012
The last 10 years

Recommended

Facebook insights (2)
Facebook insights (2)Facebook insights (2)
Facebook insights (2)Alex Palermo
 
Facebook insights (1)
Facebook insights (1)Facebook insights (1)
Facebook insights (1)Alex Palermo
 
PeopleBrowsr The Business of Social Business - Andrew Grill
PeopleBrowsr The Business of Social Business -  Andrew GrillPeopleBrowsr The Business of Social Business -  Andrew Grill
PeopleBrowsr The Business of Social Business - Andrew GrillPeopleBrowsr
 
Audiencing Through Social Media: A Brief Overview
Audiencing Through Social Media: A Brief OverviewAudiencing Through Social Media: A Brief Overview
Audiencing Through Social Media: A Brief OverviewDarryl Woodford
 
Edelman Ireland 2014 Trust Barometer
Edelman Ireland 2014 Trust BarometerEdelman Ireland 2014 Trust Barometer
Edelman Ireland 2014 Trust BarometerEdelman
 
UCI track cycling world cup social media
UCI track cycling world cup social mediaUCI track cycling world cup social media
UCI track cycling world cup social mediaRob Brown
 
PR is Dead ... or is it?
PR is Dead ... or is it?PR is Dead ... or is it?
PR is Dead ... or is it?Jonathan Bean
 

More Related Content

Viewers also liked

Is Traditional Public Relations Dead? Blending Traditional Public Relations a...
Is Traditional Public Relations Dead? Blending Traditional Public Relations a...Is Traditional Public Relations Dead? Blending Traditional Public Relations a...
Is Traditional Public Relations Dead? Blending Traditional Public Relations a...Michael Barber
 
22 Quotes from Trust Me, PR is Dead
22 Quotes from Trust Me, PR is Dead22 Quotes from Trust Me, PR is Dead
22 Quotes from Trust Me, PR is DeadIliyana Stareva
 
Rebuilding Journalism: Winning the battle for attention
Rebuilding Journalism: Winning the battle for attentionRebuilding Journalism: Winning the battle for attention
Rebuilding Journalism: Winning the battle for attentionKevin Anderson
 
Digital transformation at Adur and Worthing
Digital transformation at Adur and WorthingDigital transformation at Adur and Worthing
Digital transformation at Adur and WorthingDave Briggs
 
Best practices in social media & PR 2016 - by PRecious Communications
Best practices in social media & PR 2016 - by PRecious CommunicationsBest practices in social media & PR 2016 - by PRecious Communications
Best practices in social media & PR 2016 - by PRecious CommunicationsLars Voedisch
 
PR is dead, long live Public Relations - Thriving in the digital economy
PR is dead, long live Public Relations - Thriving in the digital economyPR is dead, long live Public Relations - Thriving in the digital economy
PR is dead, long live Public Relations - Thriving in the digital economyLars Voedisch
 

Viewers also liked (7)

Is Traditional Public Relations Dead? Blending Traditional Public Relations a...
Is Traditional Public Relations Dead? Blending Traditional Public Relations a...Is Traditional Public Relations Dead? Blending Traditional Public Relations a...
Is Traditional Public Relations Dead? Blending Traditional Public Relations a...
 
22 Quotes from Trust Me, PR is Dead
22 Quotes from Trust Me, PR is Dead22 Quotes from Trust Me, PR is Dead
22 Quotes from Trust Me, PR is Dead
 
Rebuilding Journalism: Winning the battle for attention
Rebuilding Journalism: Winning the battle for attentionRebuilding Journalism: Winning the battle for attention
Rebuilding Journalism: Winning the battle for attention
 
Public Relations 2.0
Public Relations 2.0Public Relations 2.0
Public Relations 2.0
 
Digital transformation at Adur and Worthing
Digital transformation at Adur and WorthingDigital transformation at Adur and Worthing
Digital transformation at Adur and Worthing
 
Best practices in social media & PR 2016 - by PRecious Communications
Best practices in social media & PR 2016 - by PRecious CommunicationsBest practices in social media & PR 2016 - by PRecious Communications
Best practices in social media & PR 2016 - by PRecious Communications
 
PR is dead, long live Public Relations - Thriving in the digital economy
PR is dead, long live Public Relations - Thriving in the digital economyPR is dead, long live Public Relations - Thriving in the digital economy
PR is dead, long live Public Relations - Thriving in the digital economy
 

Recently uploaded

Session 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesSession 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesAnamaria Contreras
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
 
Dive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCDive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCRakshaAgrawal21
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...MiMOiQ1
 
ZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationKings Reddys
 
flutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxflutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxRakshaAgrawal21
 
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYYIR
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdfRemar Barquilla
 
Grevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...TalentView
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxPrecious Mvulane CA (SA),RA
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentVisionPublisher
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowngothuyanct
 
Cracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxCracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxWorkforce Group
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfBloomerang
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Neil Kimberley
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Lviv Startup Club
 
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...Supavadee(Noi) Tantiyanon
 
Kraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfKraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfNeil Kimberley
 

Recently uploaded (20)

Session 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX BridgesSession 1 Intro & InoVet it - JAX Bridges
Session 1 Intro & InoVet it - JAX Bridges
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
 
Dive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSCDive into Machine Learning Event--MUGDSC
Dive into Machine Learning Event--MUGDSC
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
 
ZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English Presentation
 
flutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxflutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptx
 
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)SYY CAGNY 2024 PRESENTATION (February 20, 2024)
SYY CAGNY 2024 PRESENTATION (February 20, 2024)
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf
 
Grevault battery storage system manufacturer
Grevault battery storage system manufacturerGrevault battery storage system manufacturer
Grevault battery storage system manufacturer
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docx
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior Development
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflow
 
Cracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptxCracking the Leadership Shadow Code.pptx
Cracking the Leadership Shadow Code.pptx
 
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdfActionable Fundraising Planning - Slide Presentation.pptx.pdf
Actionable Fundraising Planning - Slide Presentation.pptx.pdf
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
 
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
Decoding Generative AI-AI Playbook for Marketing Students_UPower DUGA_Supavad...
 
Kraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdfKraft Heinz Presentation at the 2024 CAGNY.pdf
Kraft Heinz Presentation at the 2024 CAGNY.pdf
 

PR Past & Future - Digital PR is Dead