This report involves all the data you can think of when it comes to Beer and wine. Discover the food pairings which best suit each beverage, when the volume of conversations about these beverages spiked and also which festivities and events impact the social conversations around these beverages.

1. Report By

2. BEER Objective: To understand how beer and
wine compete across seasons and occasions
Time frame: 1st
Feb’2022 to 31st
Jan’2023
Platforms covered: Twitter
Language: English + Regional

3. BEER
MENTION TREND
Beer conversation spiked in the month of November due to the world cup in Qatar, wherein people mentioned that they enjoyed the world cup with a
pint of beer. #Worldcup & #Qatar received all the chaos from the audience while having a beer.
In the month of July, wine took the lead and people shared their happy moments with wine and called out wine as a way to enjoy and lead the fullest life
over weekends.
Wine, again, took the lead during Dec & Jan to celebrate the new beginnings & end of the year
Mentions: 1,68,429 Mentions: 1,48,737

4. TOP WORDS
Stadiums, bottles, Qatar, & alcohol trended as the top words for
beer, which suggests that people enjoy having a beer during
matches.
Drinking, ageing, drinks, & bloggers remained the top words for
wine. Wherein lots of bloggers shared their drinking experience.
WINE
BEER

5. TOP HASHTAGS
#discount, #drinks, #travel & #alcohol popped up as the top used
hashtags for the consumer while talking about beer.
#gift, #business, #travel & #alcohol popped up as the top used
hashtags for the consumer while talking about wine.
WINE
BEER

6. Days, Seasons
& Occasions

7. TOP HASHTAGS
• When it came to days of the week, beer and wine
both had the lowest volume on Monday
• Sunday remained the shaper day for beer
• Whereas Tuesday & Wednesday gave the wine a
sharper wid-week increase. Moreover, wine, took a
sudden sharp rise on the weekend Saturday
• The overall trends for beer and wine are similar, with
peaks at (11:00am/ 12:00pm) and in the evening
(20:00pm to 22:00pm)
• The volume for beer is steady between 14pm to
20pmindicating it is equally popular across the time range
• Wine is preferred at 22:00pm above all other times.

8. BEST DAY & WINE FOR BEER & WINE
• When it came to days of the week, beer and wine
both had the lowest volume on Monday
• Sunday remained the shaper day for beer
• Whereas Tuesday & Wednesday gave the wine a
sharper wid-week increase. Moreover, wine, took a
sudden sharp rise on the weekend Saturday
• The overall trends for beer and wine are similar, with
peaks at (11:00am/ 12:00pm) and in the evening
(20:00pm to 22:00pm)
• The volume for beer is steady between 14pm to
20pmindicating it is equally popular across the time range
• Wine is preferred at 22:00pm above all other times.

9. SEASON-WISE ANALYSIS
WINE
BEER
Wine conversations spiked in spring & winter and had the lowest overall volume in autumn. High wine
conversations in winter reflect an association with the occasions like Christmas & New year
For Beer conversations remained consistent in Autumn & Summer.
To enjoy the balance of heat & cold wine seemed as the go-to option for alcohol lovers.
Note:
Months Dec, Jan & Feb are categorized as winter, similarly months Sep, Oct & Nov are categorized as Autumn,
while March, April & May as summer & June, July & August as Spring.

10. SEASON-WISE ANALYSIS
OCCASION BEER WINE
Halloween 7% 4%
Wedding 36% 15%
Easter 8% 3%
International beer day 12% 2%
International wine day 6% 6%
Christmas 10% 32%
New-year eve’s 11% 24%
Valentine’s day 10% 14%
The wine was more closely associated
with celebrations, such as new year’s
eve, Christmas & valentine’s day
celebration
Traditional beer occasions encompassed
weddings

11. Valentine’s Day

12. BEER VS WINE (1st – 10th FEB’ 23)
The wine seemed to be a preferred gifting choice of the consumers
However, to enjoy valentine’s eve, people and specifically, couples
are preferring wine to experience a blissful evening
Consumption of beer has been observed more
in friends get together and to celebrate
occasions and special evenings with the friends
Wine is becoming increasingly popular among drinkers, who
are looking to experience uniqueness. Moreover, wine has been
recognized as a popular gifting choice and people are trying
wine infused cakes which are again adding to its popularity
Mentions: 5950
Mentions: 6200

13. Food Pairing

14. FOOD PAIRING WITH BEER
Chicken and Pizza won all hearts of the audience to get paired with the beer.
21% 20% 13% 11% 10%
Our lazy Sunday is perfect with a delicious thin crust pizza, a book, and a beer on the side!
What about you? P.S. 10" thin crust pizza and craft burger for Rs 199-249 on the weekends
only. You wouldn't want to miss this!
Posted by: @godoolally
We invented cricket but England claim to have done so, and history does not favour the little
guy. We shouldn't have stopped playing in the tenth century. But, England invented fish and
chips and beer, and we have taken it to a higher level. That's life, that's how it goes.
Posted by: @icelandcricket
Beer and chicken
Posted by: @scorp_samridh

15. FOOD PAIRING WITH WINE
Wine drinkers tend to pair it with lighter fare such as fish. Also, wine is perceived
as a sophisticated drink & drinkers tend to feel a refined experience
29% 15%
23% 21%
Eat chicken, drink wine! And say happy winter. UNBEATABLE PRIYANKA CHAHAR
Posted by: @Ansh__X__tweets
Pizza n Wine… There’s no better combination than that! Hops n Taters
Posted by: @csankalp
We loved the Cheese platter and wine combo so much post Diwali, that I curated this
platter myself to go with some Sauvignon Blanc instead of the Merlot earlier this week
Posted by: @Capt_Ck

16. Influencers &
Attribute Analysis

17. KEY OPINION
LEADERS ABOUT
BEER
@GabbbarSingh
Follower: 1.4M
Platform: Twitter
@TimesNow
Follower: 10.3M
Platform: Twitter

18. KEY OPINION
LEADERS ABOUT
WINE
@Dishasatra
Follower: 10.3M
Platform: Twitter
@seriousfunnyguy
Follower: 1.4M
Platform: Twitter

19. DEMOGRAPHIC & GEOGRAPHIC ANALYSIS
Mumbai Bangalore
Delhi
25% 27%
Delhi, Mumbai, and Bangalore respectively captured the
highest buzz for both wine & beer.
However, wine mentions took a spike in Delhi
Beer remained prominent at all the top 3 locations
23% 21% 23% 21%
Men dominated the beer conversations by 79%, making
the stereotype that men drink more beer partially true
However, for wine both the gender remained prominent
in the discussion but men captured the 62% of the overall
share
79% 21% 62% 38%
BEER WINE

20. FINDINGS
• Chicken remained the top food to get paired with beer & wine.
Alongside, other items such as pizza, fish & chips remained on the
preferred list
• The wine took a lead in the winter season and to enjoy the
occasions like Christmas & new-year
• Tradition played a significant role in beer consumption & weddings
contributed a high share towards its consumption
• On weekends and around 10 PM wine took a sharp rise in its
consumption
• Whereas beer remained a go-to drink for the friends’ meet-up

21. Thank You