Stript Snacks brand book
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Overview of Stript Snacks; brand positioning, target consumer, product benefits and recent news
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Stript Snacks brand book
- 2. BEGINNINGS IemigratedtoCapeTownin2007 torelivetheoutdoorlifestylethat I’dtastedinmyteens. There I discovered biltong, a tasty air-dried beef snack packed with protein! It was the perfect snack for taking on surf trips and hikes up Table Mountain. Months of spice blending and perfecting drying techniques in my kitchen followed until I had the perfect recipe AndsoSTRIPTwasborn:Anaturalhigh-protein sourceoffuelfortheactiveandadventurous. PROTEIN ON THE GO.PROTEIN ON THE GO.
- 3. BACKTOIRELAND PROTEIN ON THE GO. Back to Ireland Gubbeen smokehouse Farmer’s markets Leinster & Ireland rugby
- 4. THE BRAND. PROTEIN ON THE GO.
- 5. relishing lifE&taste. PROTEIN ON THE GO. Striptsupportsactivelifesytles It’sNotjustfuelforperformance; StriptfuelsLIFE. StriptSnacks = Muscle Building Active lifestyle
- 6. 1. Fitnessfanatics 2. Fitnessenthusiasts Male and female, 21 - 35 years old, ABC1TARGET CONSUMER PROTEIN ON THE GO.
- 7. CONSUMERS ARESEARCHINGFOR A NUTRITIOUSSNACKTHATTASTESGREAT… IMPOSSIBLE? I know I should be a bit more like this... And when I am I feel like this! But I am starving like this... Tasty but guilty... Guilt free but still hungry! Protein but hard work... Nutritious, tasty, convenient and guilt free… CONSUMERINSIGHT THESEAREMYOPTIONS ???
- 8. PROTEIN ON THE GO. SNACKSFORFUEL– INNOVATIONSUCCESSINusa
- 9. NEW IRISH SOLUTION PROTEIN ON THE GO.
- 10. HEALTHY High protein (13g per pack) Low calorie (61kCal per pack) No added sugar All natural ingredients Gluten free Paleo friendly TASTY Tender and delicious air-dried beef steak pieces seasoned with 1. Cracked black pepper 2. Red chilli QUALITY · Tender – Prime cut of beef used · Provenance - Fully traceable Irish beef Chilled
- 11. What’s happening now with Stript
- 12. TeamStript Ryan Mullen Professional Cyclist Stevie Collins Professional Boxer Matt Fisher Triathlete and Ironman Competitor Pauric Mahoney Waterford Hurler Niamh Briggs Irish Rugby Captain Noel Connors Waterford Hurler Jenni Burke Team Ireland Kayaker Gareth Maybin Eurpoean Tour Golfer Manon Lynch Velodrome Cyclist Leon Reid Team GB Sprinter Louis Parkinson Climber Kevin O’Brien Ireland Cricket Captain Jason Harvey Team GB Hurdler Sean O’Brien Ireland & British Lions rugby
- 13. Testimonials Paddy Holohan Professional UFC Fighter I found beef jerky when I lived in Canada, it was so handy to eat on the go and it was great for snacking on before training. When I got back to Ireland, I couldn’t find a brand that tasted as nice and that was as low in sugar until I found Stript. It gave me a huge boost when I was cutting weight before fights, I could eatStriptsnackswithoutcheating.I’lltakeallthehelp I can get when I’m trying to be the “biggest smallest man on the planet!” Chris Stirling TriathleteandInternationalMountainRunner As an athlete I understand the importance of good nutrition, timing and how crucial this is to my recovery and performance. As the saying goes “you can’t out train a bad diet”. Finding a handy source of lean protein, free from artificial preservatives, gluten free,thattastesgreatisnotaneasytask.Striptticksall these boxes and it’s made from 100% Irish beef too, perfect! Ronan Gormley Irish International Hockey Player As an athlete I am always on the look out for high quality snacks to fill the gap. Stript tastes great, is high in protein and is made from Irish beef which means it ticks a lot of boxes for me. I’ll definitely be a repeat customer.