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The Big Knit
Social Mention
Whathashtag
How Sociable
Tweet Reach
Alexa
Addict-o-matic
Addict-o-matic
Whos Talkin
Board Reader
Socialbakers
References
•   http://www.bitc.org.uk/resources/case_studies/afe1311_innocent.html
•   http://www.bitc.org.uk/applications/dynamic/case_study_download.rm?id=21374

•   http://socialmention.com/search?q=innocent+big+knit&t=all&l=&filter=&sort_by=date&tspan=m
    (accessed 8/12/12)
•   http://www.alexa.com/search?q=the%20big%20knit&p=sempromokey&r=site_siteinfo&s=innocentdrinks.
    co.uk (accessed 7/12/12)
•   http://whathashtag.circulorojo.es/?search=%23bigknit&btnSearch=Search (accessed 7/12/12)
•   http://www.howsociable.com/why_howsociable (accessed 8/12/12)
•   http://tweetreach.com/reach?q=%23bigknit (accessed 8/12/12)

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Innocent

  • 3.
  • 13.
  • 14. References • http://www.bitc.org.uk/resources/case_studies/afe1311_innocent.html • http://www.bitc.org.uk/applications/dynamic/case_study_download.rm?id=21374 • http://socialmention.com/search?q=innocent+big+knit&t=all&l=&filter=&sort_by=date&tspan=m (accessed 8/12/12) • http://www.alexa.com/search?q=the%20big%20knit&p=sempromokey&r=site_siteinfo&s=innocentdrinks. co.uk (accessed 7/12/12) • http://whathashtag.circulorojo.es/?search=%23bigknit&btnSearch=Search (accessed 7/12/12) • http://www.howsociable.com/why_howsociable (accessed 8/12/12) • http://tweetreach.com/reach?q=%23bigknit (accessed 8/12/12)

Editor's Notes

  1. WhatHashtag allows you to find easily most used Twitter hashtags for the keywords you want to search
  2. HowSociable make brand management easier by providing a simple way to measure brand impact online using just your brand name. It gives you a 'magnitude score' of 0-10 that indicates the level of activity around your brand in a given week from across the social web, using the 36 most popular social media sites. It even breaks down scores for different social media platforms so that you can see where your brand is most active.HowSociable's magnitude score provides an indication of the level of activity around a brand during a given week. The range is from 0 to 10. A score of zero means there is zero or near zero activity for the brand. A score of 10 means the brand has practically saturated the social web and will likely be recognized by everyone that uses it.
  3. Accounts reached bySaturday 8/12/12
  4. Innocent drinks.co.uk has a 3mths global traffic rank of 84,000 with an estimated 30% of the site visitors are in the UK where it is ranked# 8,116 it is also popular in Pakistan where it is ranked #4,326. the site has relatively good traffic rank in the cities of Rohtak (#401) and Karachi (#1,651)
  5. It simplifies Innocent big knit campaign search results in one screen by creating a custom page. The results will for big knit are displayed for twitter, bing news, goggle blog, you tube, flicker Addicto -matic makes innocent big knit campaign‘s search easy and all in one place and the latest buzz on this particular topic.Since there are different sources it is to get as much info as possible on the campaign’s activities that might have been missed before.It has a drag and drop feature to organise into personalised page but lacks statistical data on the campaign
  6. WhosTalkin? (Conversations)Tracks over 60 social media sites which present a broad search result list on who is talking about the campaign on online space. It is one of the quickest ways of monitoring the Innocent big knit campaign.Like Addictomatic it provides valuable accurate information fast but like other tools doesn’t offer a complete statistical analysis.
  7. It searches for, locates, and displays information from multiple web sources, such as online forums, message boards, blogs, news sources, and videos.This graph shows activity on forums about the big knit, how many people were talking about it.
  8. Social baker. (fans)This tool measures Innocent‘s number of fans on facebook.
  9. This tool measures Innocent‘s number of fans on facebook.It shows growth of fans for the past month and growth and graphs on number of people talking about the brand.