Being Smart - and Getting Smarter - with Social Media

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Being Smart - and Getting Smarter - with Social Media

  1. 1. Tagoras<inquiry> <insight> <action> www.tagoras.com Being Smart - and Getting Smarter - with Social Media
  2. 2. Tagoras<inquiry> <insight> <action> www.tagoras.com The Social Web It’s Just a Fact of Life
  3. 3. Tagoras<inquiry> <insight> <action> www.tagoras.com   Added > 200M users in < 1 year   Now tops Google for weekly traffic   60 million status updates daily   55-65 year old females fastest growing Social is big >500M
  4. 4. Tagoras<inquiry> <insight> <action> www.tagoras.com LinkedIn Lovefest   More than 60 70 million users   Used by more than 75% of companies for recruiting
  5. 5. Tagoras<inquiry> <insight> <action> www.tagoras.com And Don’t Forget…   More than 200,000,000 blogs   More than 105 190 million Twitter users   YouTube now second largest search engine   100 hours of video approx. every 5 minutes
  6. 6. Tagoras<inquiry> <insight> <action> www.tagoras.com So what are associations doing? Association Usage % Public Social Networks LinkedIn Facebook Private Social Networks Blogs Microblogs Twitter Web Video YouTube 49.1% 70.2% 87.0% 28.7% 38.0% 47.4% 74.0% 35.1% 42.0%
  7. 7. Tagoras<inquiry> <insight> <action> www.tagoras.com It can be overwhelming.
  8. 8. Tagoras<inquiry> <insight> <action> www.tagoras.com 3 Key, Focused Areas   Listening   Getting Found   Engaging
  9. 9. Tagoras<inquiry> <insight> <action> www.tagoras.com Listen 1
  10. 10. Tagoras<inquiry> <insight> <action> www.tagoras.com Google Alerts
  11. 11. Tagoras<inquiry> <insight> <action> www.tagoras.com RSS
  12. 12. Tagoras<inquiry> <insight> <action> www.tagoras.com Twitter Search
  13. 13. Tagoras<inquiry> <insight> <action> www.tagoras.com Get Found 2
  14. 14. Tagoras<inquiry> <insight> <action> www.tagoras.com 1.  Ask Your Members for Links! •  To key pages in your site •  To your social profiles •  To sites that mention you 2.  Google Places Profile 3.  Big Three Networks •  LinkedIn •  Twitter •  Facebook 4.  Sweet 16 Quick Links Four (Relatively) Simple Steps
  15. 15. Tagoras<inquiry> <insight> <action> www.tagoras.com Anatomy of a Good Link 1. Ask for Links   Links to a valuable resource – not just your home page   Uses “anchor” text that incorporates keywords Top 10 Association Technology Tools for 2011 http://www.scsae.org/resources/association-tech-tools Who’s already linking? http://siteexplorer.search.yahoo.com/
  16. 16. Tagoras<inquiry> <insight> <action> www.tagoras.com Google Local Search 2. Google Places
  17. 17. Tagoras<inquiry> <insight> <action> www.tagoras.com Google Places Profile 2. Google Places
  18. 18. Tagoras<inquiry> <insight> <action> www.tagoras.com Google Place Dashboard 2. Google Places
  19. 19. Tagoras<inquiry> <insight> <action> www.tagoras.com Social Network Accounts 3. Social Profiles
  20. 20. Tagoras<inquiry> <insight> <action> www.tagoras.com LinkedIn Personal Profile 3. Social Profiles
  21. 21. Tagoras<inquiry> <insight> <action> www.tagoras.com LinkedIn ASAE 3. Social Profiles
  22. 22. Tagoras<inquiry> <insight> <action> www.tagoras.com Sweet 16 Quick List 4. Sweet 16 List 1.  http://www.statbrain.com/www.yourdomain.org 2.  http://www.builtwith.com/?yourdomain.org 3.  http://snapshot.compete.com/yourdomain.org 4.  http://www.aboutus.org/yourdomain.org 5.  http://www.quantcast.com/yourdomain.org 6.  http://www.cubestat.com/www.yourdomain.org 7.  http://whois.tools4noobs.com/info/yourdomain.org 8.  http://www.alexa.com/data/details/?url=yourdomain.org 9.  http://www.siteadvisor.cn/sites/yourdomain.org/summary/ 10. http://whois.domaintools.com/yourdomain.org 11. http://www.aboutdomain.org/backlinks/yourdomain.org/ 12. http://www.who.is/whois-com/yourdomain.org 13. http://www.robtex.com/dns/yourdomain.org 14. http://whoisx.co.uk/yourdomain.org 15. http://searchanalytics.compete.com/site_referrals/yourdomain.org 16. http://www.websiteoutlook.com/ See what these are at: http://www.delicious.com/jcobbm2l/tagoras
  23. 23. Tagoras<inquiry> <insight> <action> www.tagoras.com Engage 3
  24. 24. Tagoras<inquiry> <insight> <action> www.tagoras.com A Bit of History and Theory
  25. 25. Tagoras<inquiry> <insight> <action> www.tagoras.com What’s Changed?  It’s the technology  It’s the economy  It’s generational  It’s social
  26. 26. Tagoras<inquiry> <insight> <action> www.tagoras.com Learning is Social
  27. 27. Tagoras<inquiry> <insight> <action> www.tagoras.com Learning 2.0 where social media and education connect
  28. 28. Tagoras<inquiry> <insight> <action> www.tagoras.com Social Needs an Object and a Purpose your.org Service Object Purpose Flickr Photos Entertain YouTube Videos Entertain Educate Sell LinkedIn Connections Income Advancement Your Org ??? ???
  29. 29. Tagoras<inquiry> <insight> <action> www.tagoras.com Social Media and Education Which of the following social media tools does your organization currently use in connection to the professional development programs you offer to members? Answer Options Response Percent We do not use any social media tools 24.0% Blog 20.0% Discussion forums 46.0% Microblogging tools (e.g., Twitter) 28.0% Photosharing sites (e.g., Flickr) 8.0% Podcasts 32.0% Private social networking site (only approved users can join) 32.0% Publicly available social networking site (anyone can register) 46.0% Slidesharing sites (i.e., Slideshare.net) 2.0% Social bookmarking tools (e.g., Delicious or Diigo) 4.0% Web video sites (e.g., YouTube or Blip.tv) 18.0% Wiki 2.0%
  30. 30. Tagoras<inquiry> <insight> <action> www.tagoras.com Social Media and Education Answer Options PD Use General Use Blog 20.0% 38.0 Microblogging tools (e.g., Twitter) 28.0% 47.4 Private social networking site (only approved users can join) 32.0% 28.7 Publicly available social networking site (anyone can register) 46.0% 49.1 Web video sites (e.g., YouTube or Blip.tv) 18.0% 35.1
  31. 31. Tagoras<inquiry> <insight> <action> www.tagoras.com 10 Possibilities
  32. 32. Tagoras<inquiry> <insight> <action> www.tagoras.com 1. Good Ol’ Discussion http://bit.ly/learn-on-facebook
  33. 33. Tagoras<inquiry> <insight> <action> www.tagoras.com 1. Good Ol’ Discussion http://linkd.in/altgroup
  34. 34. Tagoras<inquiry> <insight> <action> www.tagoras.com 2. Good Ol’ Chat http://www.cablecommunicators.org/
  35. 35. Tagoras<inquiry> <insight> <action> www.tagoras.com PMMI Twitter 3. Tweet to Learn
  36. 36. Tagoras<inquiry> <insight> <action> www.tagoras.com PMMI Twitter http://www.twapperkeeper.com
  37. 37. Tagoras<inquiry> <insight> <action> www.tagoras.com HCA Twitter FAQ http://bit.ly/hca-twitterfaq
  38. 38. Tagoras<inquiry> <insight> <action> www.tagoras.com http://www.delicious.com/MNAOnline 4. Delicious Resources
  39. 39. Tagoras<inquiry> <insight> <action> www.tagoras.com Delicious LinkRoll
  40. 40. Tagoras<inquiry> <insight> <action> www.tagoras.com 5. Wiki Work Groups http://workliteracy.pbworks.com/
  41. 41. Tagoras<inquiry> <insight> <action> www.tagoras.com 6. Curate with a Blog http://blogs.vnsny.org/
  42. 42. Tagoras<inquiry> <insight> <action> www.tagoras.com VNSNY YouTube Channel http://www.youtube.com/user/vnsnyvideo 7. Be Candid on Camera
  43. 43. Tagoras<inquiry> <insight> <action> www.tagoras.com Video Tool Set Flip Camera: Cheap, Easy, and Good Enough!
  44. 44. Tagoras<inquiry> <insight> <action> www.tagoras.com iStockPhoto | Jingwww.istockphoto.com www.jingproject.com
  45. 45. Tagoras<inquiry> <insight> <action> www.tagoras.com 8. Slide Share It http://www.slideshare.net/AENC/work-20-tech-best-practices-aenc
  46. 46. Tagoras<inquiry> <insight> <action> www.tagoras.com 9. Rev Up Your Conference http://workliteracy.ning.com/
  47. 47. Tagoras<inquiry> <insight> <action> www.tagoras.com 10. Make It A Discovery http://plcmcl2-things.blogspot.com/
  48. 48. Tagoras<inquiry> <insight> <action> www.tagoras.com So, what now?
  49. 49. Tagoras<inquiry> <insight> <action> www.tagoras.com   Older approaches are not necessarily invalid:   pick the right approach for the context   blend where appropriate + + What does it all mean?
  50. 50. Tagoras<inquiry> <insight> <action> www.tagoras.com What does it all mean?   If you incorporate social media   embrace cross-functional collaboration   think like a facilitator, curator   cultivate personal learning   be ready for less control Teacher as Network Administrator Teacher as museum curator Teacher as Museum Curator
  51. 51. Tagoras<inquiry> <insight> <action> www.tagoras.com Where to next?   Personal exploration of possibilities   Find out where your member-learners are   Experiment, but with purpose   Resist perfection!   And, last but not least …
  52. 52. Tagoras<inquiry> <insight> <action> www.tagoras.com Contact Jeff Cobb e: jcobb@tagoras.com w: www.jeffthomascobb.com www.tagoras.com p: 919.201.7460 twitter: @jtcobb http://www.tagoras.com/learning20/

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